When it Comes to Social Media... What is your G.I.F.T.?

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Modified from Gross, L. (2014). How to manage social media in higher education. http://lizgross.net/ebook/ Presented by: http://paulgordonbrown.com

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What is your G.I.F.T.?
@paulgordonbrown
social media
Modiﬁed from Gross, 2014
When it comes to

@paulgordonbrownModiﬁed from Gross, 2014
you need to think about
4things
when you manage
a social media account.

Goal@paulgordonbrownModiﬁed from Gross, 2014
What is your

Be helpful?

Be a champion?

Provide information?
@paulgordonbrownModiﬁed from Gross, 2014

Identity
?
@paulgordonbrownModiﬁed from Gross, 2014
What is your

?
The royal “we?”

Do we know who you are?

Or is it a persona?
@paulgordonbrownModiﬁed from Gross, 2014

Formality
@paulgordonbrownModiﬁed from Gross, 2014
What level of

LOL 😃 👍

Thank you for your inquiry.

¯_(ツ)_/¯
@paulgordonbrownModiﬁed from Gross, 2014

Tone
@paulgordonbrownModiﬁed from Gross, 2014
What is your

Playful?

Sarcastic?

Authoritative?
@paulgordonbrownModiﬁed from Gross, 2014

What’s your G.I.F.T.?
Modiﬁed from Gross, L. (2014). How to manage social media in higher education. http://lizgross.net/ebook/

@paulgordonbrown
www.paulgordonbrown.com
paulgordonbrown@gmail.com
Paul Gordon Brown

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