Paul Campion is a copywriter who has worked on briefs for relaunching and launching various food and beverage brands like Bassett's Allsorts candy, Nestle Latte Creations instant coffee, and Purina Natural Balance cat food. He has also created ads demonstrating why brands like HP printers and ink cartridges, Go Ahead snacks, Erinmore Pipe tobacco, and Mercedes trucks are better investments than alternatives. Some of his work includes topical ads that ran during events like rail strikes for Renault vans and a water shortage for Guinness. He also did a donated ad for the charity Centrepoint in the Evening Standard.

1. Paul Campion Copywriter Print work

2. Brief: re-launch Bassett’s Allsorts on posters

7. Brief: Show how Nestle Latte Creations turns an ordinary instant coffee into a latte

10. Brief: Launch Purina Natural Balance cat food

13. Brief: Show why HP Original ink Cartridges are a better investment than cheaper alternatives

16. Brief: Show how Go Ahead low-fat snacks are a better idea when you’re peckish

19. Brief: Demonstrate the care that goes into blending Erinmore Pipe tobacco

21. Winner Best Tobacco Ad London International Awards

22. Brief: Dramatise the fact that Renault vans are the favourites with Europe’s small businesses

25. Brief: Relaunch Allinsons bread in press

28. Brief: Launch Muller Vitality probiotic yogurt as part of the ‘Mullerlove’ campaign

30. Brief: Demonstrate why Mercedes trucks are a wiser choice for cost-conscious businesses

33. Brief: Show how famous photographers appreciate the quality they get from HP printers

36. Topical ad for Renault. Ran during a series of rail strikes.

38. Topical ad for Guinness. Ran during a water shortage, parodying the government advertising at the time.

40. Ad for the ‘Centrepoint’ charity. The space was donated free by the Evening Standard.