Europe has an increasing cancer population due to aging and a diverse population. Cancer information comes from many conflicting sources without quality assurance or integration, leading to poor communication which is a key public policy issue. The purpose is to establish an efficient communications portal for all involved in cancer through a community platform and search engine, addressing the needs of scientists, clinicians, and patients to find clinical trials, research databases, rare tissues, funded projects, drug information, deadlines, and patient social networks.

1. social media for cancer
Prof Richard Sullivan
Director, Centre for Global OncoPolicy & Health,
Kings Health Partners Integrated Cancer Centre
London

2. The Need
• Europe has an increasing number of cancer patients,
mostly due to aging. Population is v diverse
• Cancer is very complex is mutiple often conflicting
information sources
• No quality assurance. Low levels of integration
• Poor communication is a key cancer public policy
issue (Eurocan study for the EU Parliament, 2008.)

3. Purpose
• To establish an efficient communications
portal for all those involved in cancer
• A community platform and Onco-Google…

4. Eurocancercoms FP7

9. Scientist
or Clinician
• Wants to find clinical trial list
• Wants to find gene bank
• Wants to find rare tissue in a biobank
• Wants to see relevant EU funded projects
• Wants to look in the pharmocopeia
• Wants a deadline to submit a grant/ abstract
• Wants to join a patient social network