The document discusses using social media for social good. It outlines how social media allows those in need to efficiently collect funds and band together, provides examples of initiatives like Freerice.com that have helped feed millions, and discusses how social good is good for business by helping to build trust and responsible marketing. Social networking tools like Twitter are potent ways for companies to gain trust through social responsibility.

1. Using Social Media to Create Social Good Patrick Byers PodCamp Seattle June 21, 2008

2. Good afternoon.

4. Social media is good for those in need.

7. Social good is good for business.

8. Marketing is broken. Too little trust. Too much information .

9. How to break the cycle? Responsible Marketing

10. Casting responsibility Strategic responsibility Execution responsibility ROI responsibility Message responsibility Environmental responsibility Social responsibility Marketing is broken. Too little trust. Too much information .

11. We live on planet earth We want to do the right thing We trust people like us

12. That’s why social responsibility is so important now. And social networking is a potent tool to gain trust.

13. Guy Kawasaki @guykawasaki Chris Brogan @chrisbrogan

19. Causes

21. http:// www.parade.com/givingchallenge 125 481 Nonprofits/projects that received donations 8,891 19,545 Highest # donation in one week 2,837 5,408 Highest # donations in one day $25.07 $24.50 Avg. donation amount 672 1,810 “ Charity badges” created 13,363 35,348 Total number donations

23. change everything

27. more

33. Image: Katherine Frey, Washington Post