1. “The
collabora,ve
sustainable
cer,fica,on
for
products,
lifestyle,
companies,
ci,es
and
more.
Team
Name:
Sustainable
Reference
NIF:
B95582557
Website:
www.sureplanet.com
Name
and
1tle
of
primary
contact:
Andy
Bäcker
(CEO
&
Founder)
andy@sustainablereference.com
2. SURE
SURE
incenIves
people
to
SURE
uses
green
become
more
sustainable
gamificaIon
with
by
making
them
part
of
people
to
reach
an
the
soluIon
end
goal
of
sustainable
pracIces
while
making
it
fun!
SURE
targets
how
to
get
GREEN
people
to
recycle
plas1c
GAMIFICATION
and
waste
that
don’t
pay
a
redemp1on
value.
2
3. SURE
SURE
allows
companies
to
fix
and
target
any
sustainable
objecIve
towards
plasIc
polluIon,
leRng
people
get
involve
into
reaching
that
objecIve
and
being
part
of
the
soluIon.
Their
involvement
can
be
rewarded
in
order
to
incenIve
them.
Whether
working
out
or
conserving
water,
recycling
plas1c,
etc,
ac1ons
become
rewarding
when
they
are
measureable,
engaging,
and
shared.
4. SURE
www.sureplanet.com
hLps://www.facebook.com/SurePlanet
Scalable
&
InternaIonal
Business
model
hLps://twiLer.com/sureplanet
hLp://sureplanet.com/blog/
• “Umbrella
model”
Ci1es,
provinces,
countries,
companies
pay
to
par1cipate.
• Individual
subscripIon
• 3rd
party
collaboraIon
(online
shopping,
etc.)
• AdverIsing
• AudiIng
5. SURE
CompeIIve
advantage
• Patent
pending.
• Scalable
approach.
• Green
gamificaIon
with
crowdsourcing
techniques
• EffecIve
and
economical
channel
to
help
reach
their
sustainable
goals.
• 10
progressive
steps
of
quality
control.
VIDEOS:
• Neural
network.
http://youtu.be/iDkykDcArus • InternaIonal
and
mulI
lingual
pla_orm.
http://youtu.be/L7Yyq0_obh8
• Bo`om-‐up
approach
6. SURE
Sales
Strategy
PlasIc
producers,
cluster
businesses
related
to
collecIon,
recycling,
treatment
and
valorizaIon
of
plasIc
waste,
etc.
UniversiIes
and
schools
(sustainability
network),
etc.
…
And
other
internaIonal
and
sectorial
events.
7. SURE
Nowadays
is
not
easy
to
find
a
direct
compeItor
with
our
company,
it
is
a
unique,
collaboraIve
and
transparent
pla_orm
whose
main
goal
is
to
turn
into
the
main
sustainability
reference
for
everyone.
Some
of
the
closest
ones
are:
• It
is
a
digital,
sustainable
based
internet
community.
They
use
the
same
score
system
as
we
use.
The
main
differences
are
that
in
prac1cally
green,
users
can
obtain
personalized
informa1on
about
the
Prac1cally
more
interes1ng
products
for
them,
They
can
share
and
compare
their
score
with
other
people.
green
• They
work
with
healthy
and
ecological
products
but
their
idea
only
consists
on
a
searcher,
products
commercialized
have
three
kinds
of
score
(health,
environmental
impact
and
society),
with
this
they
Goodguide
make
an
average
and
this
is
the
final
score
of
the
product.
• We
have
the
same
score
system,
it
gives,
like
us,
points
to
people
who
take
care
of
environment
daily.
The
difference
is
that
they
try
that
their
users
learn
what
to
buy
looking
at
their
shopping
Recycleban basket.
k
• They
propose
to
change
the
world,
transforming
it
into
a
more
sustainable
one.
The
difference
is
that
they
give
their
users
a
higher
score
for
carpooling
or
traveling
on
the
public
transports.
Treed
Code
• They
have
created
different
kinds
of
cer1fica1ons.
Ciudades
sostenibles
7
8. SURE
Interdisciplinary,
green
and
passionate
SURE
team
Álvaro
Soriano
Gabriel
Castagnino
Raúl
Fernández
Almudena
González.
Andy
Bäcker
Patricia
Valdés
Borja
Nafria
(CTO)
(CCO)
Grafic
designer
InformaIc
Engineer.
(CEO
&
Founder)
(COO)
Grafic
designer
…And
our
representants
in
18
different
countries.
10. SURE
Our
objecIve
is
to
create
a
solid
structure
in
order
to
generate
a
posiIve
change
around
the
world,
where
li`le
acIons
are
measurable,
shared
and
rewarded.
11. SURE
As
a
well
known
startup,
we
have
received
several
prices
and
recogniIons
such
as:
v Finalist
at
Code_N
(CeBit)
(winner
to
be
announced).
v 2nd
place
at
ITU
Green
ICT
Challenge
2012.
v 1st
prize
Spanish
Pitch
Night
2012
v 2nd
place
at
Ideateca
Best
Startup
Awards
2012.
v Red
Herring
100
Europe
winner
2011.
v ESEUNE
Business
School
award
as
“Most
innova1ve
startup
with
best
perspec1ve
for
future
growth´,
2011.
v Selected
in
2011
by
the
Spanish
Ministry
of
Industry
to
develop
business
in
USA
at
the
Spain
Tech
Center
in
Rocket
Space,
2011.
v Best
Social
Value
Award
at
HIT
Barcelona
2010,
Global
Entrepreneurship
Compe11on.
v 1t
prize
Most
Innova1ve
Company
at
Inguralde
Compe11on
2009.
WINNER
• 45%
Marke1ng
&
Sales
• 45%
Product
Development
• 7%
Legal
(patents,
registra1ons,
etc.)
• 3%
Others
