This document outlines a promotion plan to help reach targets in the employee (EMP) and market. It discusses linking promotion activities and budget to the EMP targets. Both offline and online promotion strategies are mentioned, including reviewing corporate presentations and verifying if planned activities will help reach targets. Improving the key message, positioning, unique selling proposition (USP), and value proposition are also covered. The importance of having a clear and distinct USP that competitors cannot replicate is emphasized.

1. PROMOTION PLAN
Laszlo Klucs - CBI
LINKING THE EMP TO
PROMOTION
Promotion plan Promotion budget & activities
LINK TO YOUR EMP
TARGET – EMP
MARKET
CUSTOMER
SALES
ACTION PLAN
IMPROVEMENTS
OFFLINE PROMOTION
ONLINE PROMOTION
Review corporate presentation
-Content
- Message
- Language
- Design/colors
-Bring in changes
- Proof print
Is it want we want?
Does it represent us well?
Lasting impression?
Ideas for improvements?
Bring in changes

2. VERIFY:
IF YOU CARRY OUT ALL THE
ACTIVITIES: WILL YOU REACH THE
TARGET?
Why Online
AND Offline
promotion
ONLINE PROMOTION
CONTINUITY!
Main
EXCUSES
We don’t have;
- the time
- the right people
- the skills
We are too busy
MESSAGE

3. WHAT IS YOUR
MESSAGE?
POSITIONING
USP
VALUE
PROPOSITION
IT Service provider (in DC)
Sales/Mktg.
REPRESENTATIVE
LOCAL OFFICE
Final user of services (any industry)
(Strategic) PARTNER
MATCHMAKER
Broker/consultant
DIRECTapproach
ONLINE PLATFORMS
Evolving to
What is a USP
A single, concise statement indicating your competitive advantage.
More distinctly, it is a simple and short sentence which tells prospective
customers why a product or service is unique and superior from its competitors.
Coaching and training offshore/near-shore
IT outsourcing service providers to find
partners, projects and be successful on
the EU market
We guarantee that we find the best
ITO services providers for you. Our network
covers over 25 emerging markets.

4. We help you to put your country
on the global map of IT outsourcing
Why should I do business with
you instead of anyone else?1
2
What can your product/service do for me
unlike any others?
3
What can you guarantee me that no one
else can guarantee?
Promotion is built
around a USP
Warning: if anybody can use your USP, it is
not a USP – no point of difference.
WHAT IS YOUR USP? Laszlo Klucs
Senior Consultant,
Software Services & Outsourcing
e: info@prodea.nl
w: www.prodea.nl