The Salesforce.com Partner Meetup is designed for app providers and ISVs. This is a fantastic opportunity to meet our team and learn how the salesforce.com partner ecosystem is driving the future of enterprise apps. Plus, you will first-hand from partners on how to find success with our AppExchange Partner Program.

1. Salesforce.com Partner Meetup - New York
The Future of Enterprise Apps
@partnerforce

2. Steve Mooney
Regional Director, ISV Sales
@SteveMooney

3. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any
such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could
differ materially from the results expressed or implied by the forward-looking statements we make. All statements other
than statements of historical fact could be deemed forward-looking, including any projections of product or service
availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or
plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded
services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and
delivering new functionality for our service, new products and services, our new business model, our past operating
losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting,
breach of our security measures, the outcome of any litigation, risks associated with completed and any possible
mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability
to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful
customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger
enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com,
inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form
10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on
the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are
not currently available and may not be delivered on time or at all. Customers who purchase our services should make
the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation
and does not intend to update these forward-looking statements.

4. Salesforce.com Partner Meetup
Welcome and Program Overview
Building Apps with the Salesforce Platform
Break
Salesforce Platform Live Demo
Comity Designs – Scaling Your Business
Partner Panel – Advice for Getting Started

5. Our Mission: Cloud Computing Driver, Catalyst
and Evangelist
Enterprise
Mainframe Client/Server Cloud Computing
1960s 1980s Today

6. Cloud, Mobile and Social are
Revolutionizing Enterprise Apps
2010s
1960s 1970s 1980s Social
Mainframe Mini Client Server 2000s Revolution
Computing Computing Computing Mobile
1990s Computing
Cloud
Computing
x 10x 100x 1,000x 10,000x 100,000x

7. Social Business is Transforming Our Customers
Cloud • Mobile • Social

8. But Social Business is Not Possible Without Apps
Cloud • Mobile • Social

9. Pandora Delivers Social Business with Apps
Social Profile:
Music
Genome
Project

10. Our Customers are Asking for More Apps

11. And They Want Those Apps to Be Social
47%
annual growth in spend
for social networking
Office ERP BI Project
Management CRM SCM Content
Management Web Social
Conferencing
Networking
Source: 2012 IDC “Worldwide Collaborative Applications 2011-2015 Forecast

12. And They Want Those Apps to Connect Across Their Business
Connected
Customers Connected
Products
Connected Connected
Partners Employees

13. The Future of Enterprise Apps
The Right The Right The Right
Technology Marketplace Program

14. RE-IMAGINATION OF NEARLY
EVERYTHING* -
POWERED BY NEW DEVICES +
CONNECTIVITY + UI + BEAUTY
MARY MEEKER
KLEINER PERKINS
Source: Internet Trends, D10 Conference, May 30, 2012

15. The Re-Imagination of Enterprise Apps
THEN… NOW…
Data silos, long pilots, Deploy in hours, open APIs,
painful integration instantly mobile & social

16. App Providers Have a New Set of Requirements

17. And New Opportunities to Deliver Customer Value
Collaboration Mobility
Are you bringing Can data be accessed
information or people anywhere, from any device?
together in new ways?
Social UX Interoperability
Does your app prompt Do you connect to other apps
people to engage? easily, push processes
forward?
Network Effects Innovation
Is your app more powerful Are you transforming your
as more people use it? category/industry/niche?

18. The Salesforce Platform Makes These New Apps Possible
ISV Business Services
AppExchange
Touch
Identity
Chatter
Force.com Heroku Site.com
Database.com

19. The Future of Enterprise Apps
The Right The Right The Right
Technology Marketplace Program

20. AppExchange Marketplace – Leading Cloud Ecosystem
1700+ Apps
1.4M Installs
$700M Revenue
70% of the Fortune 100 have installed an app

21. Gain Instant Access to 100K+ Salesforce.com Customers
• Security Review
• Customer Reviews
• Free Trials
• Optimized for Mobile
• AppExchange Checkout

22. And List for Your Target Audience
Categories Collections Industry
Solutions

23. Introducing AppExchange Checkout
checkout
A new channel for lightweight
apps
Turn-key billing
Trial management

24. The Future of Enterprise Apps
The Right The Right The Right
Technology Marketplace Program

25. Our Partnership Model is Built on Shared Success
We Succeed When you Succeed
 Designated Account Managers
 PNR Pricing Model
 Embedded Distribution Model
Go-to-market Planning

26. With Resources to Ensure Success
APP Academy Co-Marketing - #apptitude Campaign
Tech Enablement &
Roadmap Planning Chatter Groups with Direct Sales

27. 1100+ ISVs Already Finding Success with Our Program

28. Salesforce.com Partner Meetup
Welcome and Program Overview
Building Apps with the Salesforce Platform
Break
Salesforce Platform Live Demo
Comity Designs – Scaling Your Business
Partner Panel – Advice for Getting Started

29. Bill Mariani
Senior Technical Evangelist
@billmariani
In/billmariani

31. What are You Building?
CRM Extension Custom Application
Need Screenshot
+ Logo
• eSignature, Email Marketing • Accounting, supply chain, inventory
etc. etc.
• Extending Salesforce CRM • No reliance on Salesforce CRM
• Standard + Custom Objects • Custom Objects

32. Who are You Selling To?
Existing Salesforce Users? New Users?
• Beneficial to CRM users • No dependence on CRM
• Typically across many • Often targets vertical market
industries

33. Native Architecture
• Runs 100% on Force.com
trials licensing upgrades support
• Multitenant by design
Distribution Technologies
• Managed, scalable, secure services
• Native app building blocks
accounts contacts custom objects
• Built-in distribution services
analytics workflow apex collaboration
ISV Managed Package

34. Hybrid Architecture
External Services
trials licensing upgrades support
Distribution Technologies
REST API
Toolkits
Presentation
accounts contacts custom objects
Open APIs
analytics workflow Apex collaboration
ISV Managed SOAP API
Package
Apex Web Logic
Services
Metadata API
Bulk API
Data

35. Integration Only Architecture
Mobile External Apps Data ETL
SOAP API
REST API Bulk API
Apex Web Services
Toolkits
Metadata API

36. Integrate any Cloud App with Salesforce Canvas
Salesforce Canvas
Bring your app seamlessly
into the Salesforce UI
Leverage single sign-on

37. Proven Market and Product Leader
Proven Leader Trusted Platform Customer Success
#1 PaaS for Developers All Major Certifications
#1 PaaS for Business Experts
#1 PaaS for ISVs
Leading Cloud Platform
56 Billion+
Transactions/Quarter
1.6 Million+ apps
1 Million+ installs on AppExchange

38. Provides the Application Building Blocks
Applications
Tabs User Visualforce Pages
Page Layouts Interface Force.com Sites
Record Types
Formulas Visualforce Controllers
Validation Rules Business Apex
Workflow & Approvals Logic Web Services API
Objects
Data Web Services API
Fields
Model Metadata API
Relationships
Declarative Programmatic
Simplicity + Speed Control + Flexibility

39. ISV Business Services
Deep-Dive

40. ISVs have Specific Business Needs
How will I provision
How do I protect my new customers?
intellectual property?
How do I manage
upgrades and
versioning?
How will I market
What about my app?
trials?

41. ISV Business Services are the Solution for Your
Entire App Lifecycle
Plan Build Distribute Sell Support
Partner Academy Heroku AppExchange World Class Subscriber
Success Manager Force.com Branding License Management Debugging Tools
Technical Architects Chatter Trials Provisioning Login As
Mobile Apps Upgrades

42. Distribute with Managed Packages
Upgrades
IP Protection
License Management
Support Tools
API Versioning
Namespace
Managed Package
Branding

43. Distribution Options
Your Company Website

44. Create a Seamless Customer Experience
• Pre-configured • Manage • Seamless
trials customer licenses upgrades
• Easy distribution • Know when • Push bug fixes
via AppExchange someone installs to subscribers
or your own your app
website

45. Provision Free Trials and Manage Licenses
Customers ISV
Sign up for a trial Creates a Lead
Manage licenses Create
opportunities
Try out the app
Operations Sales
Buy licenses =
Revenue recognition

46. Package Upgrades
 Package upgrades and patch bug fixes
 Automatically deploy to subscribers

47. Support Your Customers
Debug
Your Code

48. Building Your Brand into Your Application

49. Salesforce.com Partner Meetup
Welcome and Program Overview
Building Apps with the Salesforce Platform
Break
Salesforce Platform Live Demo
Comity Designs – Scaling Your Business
Partner Panel – Advice for Getting Started

50. Salesforce.com Partner Meetup
Welcome and Program Overview
Building Apps with the Salesforce Platform
Break
Salesforce Platform Live Demo
Comity Designs – Scaling Your Business
Partner Panel – Advice for Getting Started

51. Demo

52. Salesforce.com Partner Meetup
Welcome and Program Overview
Building Apps with the Salesforce Platform
Break
Salesforce Platform Live Demo
Comity Designs – Scaling Your Business
Partner Panel – Advice for Getting Started

53. Dushyant Pandya
Founder & CEO
@comitydesigns
In/dushyantpandya

54. Salesforce.com Partner Meetup
Welcome and Program Overview
Building Apps with the Salesforce Platform
Break
Salesforce Platform Live Demo
Comity Designs – Scaling Your Business
Partner Panel – Advice for Getting Started

55. Avanish Sahai
VP, ISV Alliances
@avanishsahai
In/asahai

56. Meet Our Partner Panel
Jerry Huskins Alok Misra Shawn McGowan Patrick McGuire
CEO CEO COO VP Sales
@Fontevainc @navatargroup @Newmarketintl @VanaWorkforce

57. Tips for Success
1. Join us at Cloudforce New York tomorrow
and visit the AppExchange Partner Program
Pod on the expo floor
2. Complete the follow-up survey and let us
know what you are looking for in a
partnership
3. Get to know your designated salesforce.com
ISV Account Executive
4. Map out your business plan and product
roadmap with your ISV AE
5. Check-out the AppExchange Partner Program
APP Academy in our Partner Portal

58. THANK YOU