3. Ethics is a branch of
philosophy that involves
systematizing, defending,
and recommending
concepts of right and
wrong behaviour.

11. Who should/shouldn't be the target of
advertising?
Who should/shouldn't be exposed to
advertising, whether targetted or not?
What products, services, or ideas
should/shouldn't be advertised?
What should/shouldn't be relationship between
advertising content and medium?
What should/shouldn't be advertisers'
obligation to society?