1. How DatanomicMakes MarketingAutomationWork Jeremy JonesVP MarketingDatanomic Limited June 2011

2. Agenda What is Marketing Automation? About Datanomic Datanomic Marketing What Marketing Automation Offers Us How Datanomic Exploits Automation The Benefits We’ve Achieved

3. What is Marketing Automation? Technology that helps us work more efficiently and effectively But: Value comes not from point solutions but from an integrated technology approach Aggregate and share accurate data Configurability to your specific business objectives is essential Planning is important - understand how workflow inputs and outputs will benefit your processes

4. About Datanomic

5. About Datanomic Datanomic is a leading provider of Enterprise Data Management and Risk & Compliance Screening solutions that help clients: Remain compliant with legislation Save money Streamline business processes Reduce inefficiencies Unlock ROI Ensure their data is Fit for Purpose

6. About Datanomic What that really means: B2B Software vendor SME scale budgets – ROMI is key High unit cost of sale Potentially long sales cycles 2 lines of business, targeting: Heads of Marketing, HR, Finance, Product/Category Management, Logistics, Compliance, AML

7. Selected Clients

8. Awards & Accolades

9. Analyst Endorsements “Visionaries”Quadrant

10. DatanomicMarketing

11. Marketing Challenges Pressure to build significant pipeline Small team – limited bandwidth Small budget – in-house wherever necessary High cost of primary lead generation Small sales team – deep qualification of prospects is vital

12. Integrated Campaign Deployment TM Web PR Emailers Events Google Adwords Marketing Automation Data Mining CRM Collateral

13. Lead Nurturing Process Campaign Planning Data Inputs Lead Gen Validation Sales Pipeline Qualification QuickStats Workshop Scoping Meeting Webinars, SeminarsEvents, Telemarketing Marketingmix combination Partners, PardotOneSource, Events Brief Approval Mix Assessment Marketing Automation

14. Manual‘CreepingCommitment’Campaign PR Download Meeting Pipeline Webinar Seminar Trade Event TM Email TM TM TM

15. What MarketingAutomationOffers Us

17. Identify site visitors searching for specific key phrases within search engines or your site

18. Prioritise those also downloading collateral

20. Dedicate greatest efforts to closing

21. We’re engaged in a sales process – predict and provoke

22. Keep new customers loyal for ongoing sales

24. Create library of reusable email templates for tactical and drip e-shots

27. What Marketing Automation Offers Us Automatically progress suspects to prospects via lead nurturing Sales Mtg TM Emails

28. How Datanomic ExploitsAutomation

35. Auto‘CreepingCommitment’Campaign PR Download Meeting Pipeline Webinar Seminar Trade Event Email TM Email Email Email

36. The Benefits We’ve Achieved

37. Benefits to date 3-year unweighted pipeline increase of 375% Better qualification of sales meetings – significant reduction in ‘dead’ meetings Single View of Customer/Prospect (in conjunction with dn:Director’s data enhancement) 20% reduction in manual efforts in Marketing (~£10k/year) Acquisition by Oracle

38. Jeremy JonesVP Marketinge: jeremy.jones@datanomic.comt: +44 (0)1223 228418 www.datanomic.com