Finding new growth platforms and ways to implement it.

2. Growth
2
Closing the Gap
Identifying and populating families of strategic opportunities
Growth
Market Growth
Organic Growth
through New
Product
Development
Inorganic Growth
through
Acquisition

5. Forming New Growth Platform
Opportunity to satisfy
some unmet or latent
customer need
New or Converging
Technologies
Changing Regulatory
Environment
Social Pressures
Creating New Growth Platforms | Group 2 - MME
34
5
Forces of Changes
Assemble the right portfolio required to deliver products and services:
Capabilities Business process Systems Assets
Identifies potential NGPs

6. INTERNAL
• Redeploying the talent &
technology that the
company already has
EXTERNAL
• Technology-Licensing
Agreements
• Strategic Partnership
6
Capabilities needed for NGP
ACQUISITION AND INTEGRATION OF CAPABILITIES

7. Common Company vs High-Growth
Company
Common Company
• Developing a particular product or service to beat the competition.
• Acquiring a company to provide a product or service complementary
to the existing lines.
High-Growth Company
• Creating a whole new family of products or services that meet
customer need that the company has never before addressed.
• New Platforms can start as Product or Service Idea.

8. Platform as business model
1. Put credible chief growth officers in charge
2. Believe that the team is more important than
the idea
3. Have NGP units that are independent and embedded
4. Guarantee financial independence
5. Systematize the NGP creation process

9. NGPs’ Susceptibility to Failures
• Success of core business unit undermines the
potential of the company’s NGPs
Business Unit
Success
• Reluctance of business heads to support NGPs
Opposition from
Key Executives
• CEOs taking a bird’s eye view-delegating work to
inexperienced mavericks
Delegation of the
Work
• Lack of sustained interest in any new idea
• Avoidance of talented & high performing
employees to involve
Failure to Sustain
Commitment
• Overconfidence can be potentially fatal
• Opportunistic focus rather than strategic.
Unwitting
Overconfidence

10. Examples of NGPs
• Sahara

11. Some more examples…..
• TATA’s

12. NGP in Marketing
• Social media Marketing
•Personalized Marketing
• New Marketing platforms in politics
• Marketing by way of sponsoring
mega events

13. Any Queries ?
• Pritam Pandey 2014205
• Priyanka B 2014206
• Priyanka Jand 2014207
• Pronoy De 2014208
• Pulkit Agarwal 2014209