The document summarizes how webinars can be used as more than just a lead generation tool. It discusses using webinars to position yourself as an expert and provide valuable content through various web 2.0 channels. This allows you to gain credibility and exposure online in a viral manner. The document provides steps for optimizing webinars such as custom branding, interactivity, utilizing various online networks and re-purposing content through blogs, podcasts, and other sharing sites.