Outlines the framework necessary to measure, grow, and transact using social media marketing. Measure your brand's social media presence and compare with competitors. Grow a targeted audience and turn casual visitors into enthusiasts. Transact, convert, profit.

1. www.PadenNoble.com - socialmedia@padennoble.com - 973-486-0207 - 211 Warren Street, Newark, NJ 07103
Paden Noble
Social Media Measurement and Optimization Specialists
Do and be more online while spending less with Paden Noble
“The only man who behaved sensibly was my
Join the Crowd
tailor; he took my measurements anew every time
he saw me, while all the rest went on with their • Jeep - encourages owners to
old measurements and expected them to fit me.” share information in Flickr,
Facebook and MySpace. Over
- George Bernard Shaw 97,000 fans now on Facebook.
• Southwest - employees connect
Measure, Grow, Transact directly with customers through
“Nuts About Southwest” blog.
What people said, isn’t what they’re saying. Hundreds of millions • Cisco - blogs called “The
of conversations are taking place online. They are continually Platform” invite customers to
evolving conversations about your industry, your company, your join conversation.
brand. Paden Noble provides you with the tools, strategies, and
• Dell - hosts a “virtual island”
content to measure the impact of these conversations, grow your
to better connect with customers
targeted web traffic, and maintain a loyal community that visits globally.
your site frequently.
• Ford - social media guru Scott
We accomplish these tasks through three lines of products and Monty, social media press
services: Audience Measure, Audience Builder, and Pachinko. releases, photos in Flickr, total
accessibility through Twitter.
We’ll monitor your web traffic and brand reputation, locate your
ideal consumers, dissect your competition, and use that • McDonald’s - features blog
information to create and implement a strategy to grow a loyal showcasing contributions to
community of brand enthusiasts. social responsibility.
While the avalanche of news about social media can be
overwhelming, there is no mistaking its power to potentially
reinvigorate a company and its brand.

2. www.PadenNoble.com - socialmedia@padennoble.com - 973-486-0207 - 211 Warren Street, Newark, NJ 07103
Paden Noble Offerings
1. Audience Measure provides internet technology and reports allowing your organization to:
• Measure and characterize the activity on your website, or internet store front.
• Locate your community on the web. Determine what’s being said about your firm, and products.
Our natural language processor gives REAL sentiment, not just counts negative vs. positive words.
• Identify the 5 people or institutions within your community who exert the greatest influence on
your products and brand.
2. Audience Builder is designed to grow your relevant internet traffic by 25% or more, through
measurement, analysis, and technology and implementation strategy.
3. Transact leads your community to your internet store front – and keeps them coming back – through
framework, content, technology and implementation strategy. Our technology helps your company
interact so you can answer questions and integrate the audience into product R&D.
973-486-0207
SocialMedia@PadenNoble.com
www.PadenNoble.com
Find case studies, helpful articles, testimonials, and other useful information on our site.
Our Pledge Free Offer
Provide social media measurement, marketing, and At no cost to you, we’ll analyze your website’s effectiveness,
optimization software and consulting to help our clients grade your brand’s reputation, and suggest three actions to
manage and enhance their Internet presence. build your audience.
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