This project has been created on the basis of survey made in the Market of Ranchi

2. Consumer Buying Behaviour
of Smart TV Market in Ranchi
Presented by,
 Abhay Anand
 Praveen Kumar
 Kavita Khoya
 Santa Soreng
 Kunal Bara
 Komal Khalkho
 Nadeem Ansari
 Sunit Lakra

3. INTRODUCTION
 Represents a new lifestyle that lets you communicate
with the world, experience joy, share your emotions
and make a statement.
 Smart TV also referred as a connected TV or Hybrid TV.
 Works as a television set with integrated internet
capabilities.
 Smart TV revolutionize the landscape of our home
entertainment.
 Smart TV is the fast multitasking for the best uses.

4. FEATURES
 High definition display
 Internet(web browsing)
 USB connectivity
 Conversion facility from 2D to 3D
 Video conferencing
 Data storage facility
 Face recognition
 Motion control

5. OBJECTIVE
Main objective
 To study and analyze the factor influences the
consumer to purchase the Smart TV.
 To examine the product and brand awareness of Smart
TV.
Sub-objective
 To find out the degree of satisfaction of this product’s
post purchase services.
 To examine customer preference for buying Smart TV.

6. RESEARCH METHODOLGY
 Primary source of data has been collected through
questionnaire.
 Secondary source of data collected from organizational
record , catalog.
 Sample size 40
 Statistical method is used to summarize and describe
the collected data.
 Graphical methods has been used to show the data
analysis.

7. Age Group liked Smart TV 20-30
40.00% 31-40
37.50% 41-50
35.00%
Above 50
30.00%
25.00% 25.00%
20.00% 20.00%
17.50%
15.00%
10.00%
5.00%
0.00%
20-30 31-40 41-50 Above 50
 In above graph, it is clear that the age group of 31-40 prefer the Smart TV most. Other
than this few has a budget problem and few are not aware with the new feature and
technology of the Smart TV.

8. People Occupation Graph
40.00%
37.50%
35.00%
30.00%
27.50%
25.00%
22.50%
20.00%
15.00% 12.50%
10.00%
5.00%
0.00%
Non Gov. Gov. Business Others
From the above graph and table, it is clear that most of the people with whom we have
interacted belong from business world, which shows that most of the customer of Smart TV
available in market has their own business and are interested in purchasing of Smart TV.

9. How People get informed?
Friends, 15.00%
Internet, 25.00%
News
Paper, 20.00% Internet
Ads on TV
Radio
News Paper
Radio, 2.50% Ads on Friends
TV, 37.50%
This Pie Chart represents the media through which companies reaching to the
maximum number of customer. From the above graph it is very clear that the ads on
TV is most effective way to attract the customer and then internet, while radio is the
worst way of communication. If product feature and quality is good enough then
people interact with each other and suggest for buying that product.

10. Product Availability in Market
5%
12.50%
Yes
No
Can't Say
82.50%
Smart TV is newly launched product and is very costly. May be this is the reason why this
product is still not reached in remote area. Almost 13% people said that Smart TV is not
available in their local market while 83% in which most of the people belongs from town have
said that “yes”, only 5% people are not aware with this product.

11. Product Preference by The Public
60.00%
50.00% 55.00%
40.00%
30.00% 27.50%
20.00% 17.50%
10.00%
0.00%
LCD LED Plasma
TV Type
When we asked about the display, most of the people liked LED display, 28% said LCD
while only 18% has said Plasma display. Here the best one is Plasma display but its cost is
too high to fit in the budget of folk. LED display stand in the middle whose display quality
and price is good enough. LCD generally preferred by the low budget customer.

12. Brand Preference by Public
Samsung
40.00%
35.00%
30.00%
20.00%
10.00% 40.00%
2.50%
Videocon 0.00% LG
22.50%
Sony
When we were talking about the brand 40% people has liked LG due to its low price, 35%
said Samsung due to its picture quality, 23% has liked Sony due to its brand name and
quality but its price is too high. Videocon is not preferred as a good brand for Smart TV.

13. Most considerable thing
30.00%
30.00%
25.00% 25.00%
25.00%
20.00%
20.00%
15.00%
10.00%
5.00%
0.00%
Price Size of display Type of display Tech. Properties
Most of the people have considered the type of display. Technical properties and size of
display has scored equal grade while only 20% people has said price is his first priority. The
people who preferred price have had low budget for Smart TV. It shows that Smart TV is also
attracting those people who are not capable but if the price is slightly reduced they will prefer
to buy this product.

14. Feature liked by people
40.00%
35.00% 37.50%
30.00%
25.00% 25.00%
25.00%
20.00%
15.00% 12.50%
10.00%
5.00%
0.00%
HD Display Internet /Storage 3D Other
Internet connectivity facility provided in the Smart TV has attracted most of the people
while 3D feature and other facility has attracted equally. Other feature includes VGA port
connectivity, USB port, Storage facility, inbuilt set top box etc. HD is preferred less
because it is the main feature of any smart TV and without it imagination of Smart TV is
not possible.

15. Price Satisfaction
50.00% 47.50%
45.00%
40.00%
35.00%
30.00% 27.50%
25.00%
20.00% 17.50%
15.00%
10.00% 7.50%
5.00%
0.00%
Highly Satisfied Satisfied Neutral Dissatisfied
This graph is made to show the price satisfaction level of the people. Here 48 % of the
people are not satisfied with the price of Smart TV, which can be overcome by reducing the
price level through cutting the some of the feature which were not utilized by common
people.

16. Better Services Provided by Brand
42.50%
45.00%
40.00% 35.00%
35.00%
30.00%
25.00%
20.00% 12.50%
15.00%
7.50%
10.00%
2.50%
5.00%
0.00%
Samsung LG Sony Videocon Others
This question has been asked to know the public propensity towards brand and their
reason. 43% people have selected Samsung for their better and fast service. This is also
playing an important role in market demand.

17. Buying Preference Vs Better Services
Better service provider Buying Preference
45.00% 42.50%
40.00%
40.00%
35.00%
35.00% 35.00%
30.00%
25.00%
22.50%
20.00%
15.00%
12.50%
10.00%
7.50%
5.00%
2.50% 2.50%
0.00%
Samsung LG Sony Videocon Others
This graph is showing the difference between preference of the public for brand and
services provided by them. Here better service providing company is Samsung while
highest buying preference is for LG. This is only due to the price variation of both brand
for similar features.

18. FINDINGS
 By the introduction of Smart TV we can see that the
competition has increased between the respective
companies.
 In this survey we found that the demand of LED Smart
TV was more than that of LCD and Plasma among the
consumers.
 The consumers of Smart TV are mainly concern about
the features like quality of the display and the
technical properties (internet accessibility).
 High price is one of the major factors which affect the
consumer buying behavior regarding Smart TV.

19. RECOMMENDATION
 Company should promote their product and make
them available in the remote areas of Ranchi.
 In the companies perspective they should develop the
technology that deduct the price of smart TV in order
to segment the middle income group.
 The company should segment the other age group 20-
30 & 40 above to increase the sale.
 The company should increase the post purchase
services of Smart TV in order to attract the consumers.