opening a new business

1. Presentation on opening a wedding planner business

2. Prepared by :
 AKTER FARJANA ------ 12-22509-3
GOMES OVIE STANLY ------ 12-22507-3
RAIHAN TOPU ------ 12-22325-3
GOSHWAMI AKASH ------ 12-22469-3
GOMES ALEX ANDREW ------ 12-22465-3
REDWANUZZAMAN ------ 12-22444-3

3. Contents
 Name & type of business
 Mission
 Vision
 Brief description of our
company
 Target Market
 Services
 Growth Trend
 Pricing Power
 Cash Flow
 SWOT analysis
 Marketing mix
 Human Resource
Management
 Handling Major Problems
 Conclusion

4. “Unique Wedding Consultant”
Happily Ever After
We are opening a wedding planner company in
Baridhara . Our company is not so big .

5. Mission
Our mission is to provide higher hospitality
service in lower cost to our customers.
Vision
In the primary condition by graving customers
we want to make us known and well reputed
wedding planner organization in all over the
country.

6. Brief description of our company
Our company is in Baridhara, our company is not so
big. This business will start out as a simple
proprietorship. We provide services to marriages who
are interested to have a wedding planner.
Target Market strategy
We offer services mostly to the bride and grooms
as well as the family members. Our target to make
our company at the position as an experienced
provider of wedding planning services.

7. Services
Services we are providing :
 Decoration
 Food Arrangement
 Beautician
 Shopping Consultancy
 Providing Technical
Solution
 Financial advisement
 Fast Aid Medical
Arrangement
 Security System
 Photography
 Costume

8. Growth Trends
 Growth trends in business are important indicators of
consumer spending patterns. We can get opportunities
by using trend information. By using growth trends we
can satisfy our consumer demand.

9. Pricing Power
 The pricing power portion of the marketing plan
involves determining how we will price our services.
Our services price are on various themes:
THEMES PRICE
Fairy tale 2,00,000
Barbie 3,00,000
Magic 1,50,000
Prince princess 2,50,000

10. Cash Flow
Inflow Amount Outflow Amount
Service 45,00,000 Equipment 5,00,000
Transport
Expense
10,00,000
Employees
Salary
10,00,000
Advertisement 7,20,000
Power Supply 1,00,000
Office Rent 3,00,000
Total 45,00,000 Total 36,20,000

11. SWOT analysis
Strength Weakness
 Expert and dedicated
management faculty
 No financial problem and
enough reserved cash
 Better advertisements
 Enough manpower
 Lack of enough place
 Communication problem

12. SWOT analysis (continued)
Opportunity Threats
 Good support from
government
 Few competitors
 People showing interest on
having wedding planner
 Political situation also a
threat
 Loosing customers for
competitors

13. Market Analysis Summary
 As previously stated, marriage is a billion money
industry, therefore, just about everyone we meet is a
potential client. However, we mostly advertise to
brides, grooms, and family members

14. Marketing Mix
The marketing mix consists of the "4 P's.’’
The basic principles of marketing consist of
 product
 price
 place
 promotion.

15. Marketing mix
Product Price
 Higher hospitality service
 Luxurious service
 Good security service
we give different types of
service on different themes
and our service rate are
depended on those themes
the prices are given as per
themes

16. Marketing mix (continued)
Place Promotion
 Baridhara Dhaka
 Less competitors
 Reasonable for nearest
customers
 TV adverts
 Newspapers
 Posters
 Bill-boards
 Focusing on opening new
branches

17. Human Resource Management
The importance of Human Resource Management in an
organization cannot be denied. In case of a wedding
planner industry it gains more importance where a large
number of diverse workforces have to be handled by the
management.

18. Human Resource Development
 Recruitment
 Training And Development
 Planning

19. Method of Recruitment
 Direct Methods
 Indirect Methods
 Third Party Methods
CAMPUS RECRUITMENTS
Newspaper advertisements
Television and radio advertisements
Private employment search firms
Employment exchanges
Gate hiring and contractors
Unsolicited applicants/walk-ins
Internet recruiting

20.  Educated employees.
 Experienced trainer.
 Dedicated & Hard working.
Planning
 Opening new branches in future

21. Handling major problems
Problems Handling Problems
 Communicating problem
 Political problems
 Less customers
 Economical problems
 Improved communicating
system
 Overcomed this problem
 Improved our advertising
system
 We took loan from bank

22. Conclusion
With its some disadvantages it is a very profitable
business. We provide services to our customers at a
high quality and they are happy with us. Now a days
many Bangladeshi couples are showing interest to have
a wedding planner in their marriage occasions.

23. Thank you