Applying the service thinking principles to analysis of prospective acquisitions and partnerships for IBM. Hypothetical case". Final Project for the Service Innovation class at HULT International Business School San Francisco campus. Project mentored by Jim Spohrer from IBM. Project was part of ISSIP certification.

1. IBM Social Business. ISSIP. Strategic
partnerships.
Hypothetical case.
Hult IBS
Roman Osypenko
MBA

2. IBM is building a smarter planet
Report by Roman Osypenko. MBA. HULT.
07.30.13

3. What I am going to speak about today?
Report by Roman Osypenko. MBA. HULT.
07.30.13

4. Gazprom is a huge power
• $144B in revenue
• $40.6B in profits
• 432,000 employees
• 18.3% world natural gas reserves
Report by Roman Osypenko. MBA. HULT.
07.30.13

5. Both companies co-evolve as a result of
integration
+
Social
Business
Enagement
New KPIsCollaboration
Integration
Report by Roman Osypenko. MBA. HULT.
07.30.13

6. The service thinking principles on practice
ISSIP
Co-creation
IBM gets access
to new industry
and expertise.
Gazprom gets
powerful tools to
control
reputation and
social buzz and
increase
employee
engagement and
effectiveness
Service systems
Unification of
different service
systems and
cross-pollination
of expertise
Componentized
architecture
Outsourcing
social platform to
IBM, to
concentrate on
core expertise
and hot points
Glo-Mo-So
Access to the
platform from
every corner, any
platform. Social
interaction and
buzz
RTI
Key focus on
innovation. Large
investments.
Multisided
metrics
1) Social “buzz”
rankings.
2) Sentiment
analysis
3) Social traction
to overall
effectiveness
4) Social NPS
5) Social 6-sigma
Report by Roman Osypenko. MBA. HULT.
07.30.13

7. Yume is a remarkable video tech start-up
• $116M revenue in 2012 – 70% increase over
2011
• 1500 premium publishers
• 1.25B video streams a month
• 147M unique viewers a month
Report by Roman Osypenko. MBA. HULT.
07.30.13

8. YuMe complements IBM service system
ISSIP
Co-creation
YuMe will add
professional
video toolkit for
IBM Connections
and other Socail
Business
platforms. YuMe
provides
expertise on
video ad
targetting
Service systems
YuMe prefectly
creates
reasonance.
YuMe and IBM
are in
consonance.
Componentized
architecture
IBM is focused on
core business. +
integration of
new components
will give new hot
spots and
capabilities
Glo-Mo-So
YuMe is a multi-
platform solution.
A perfect fit for
IBM. Its global
and intelligent
RTI
One more step
towards
automation and
customization of
new solutions
Multisided
metrics
1) Project
engagement
index
2) Video
transformation
3) Video
collaboration
index
4)
Report by Roman Osypenko. MBA. HULT.
07.30.13

9. Klout measures social influence
Report by Roman Osypenko. MBA. HULT.
07.30.13

10. Klout is a good complement to System U
Report by Roman Osypenko. MBA. HULT.
07.30.13

11. Klout score is an important element of IBM
Social Business platform
ISSIP
Co-creation
Adds gamification tools and
incentives for employee
engagement. Extends the
limits of social engagement
Service systems
Integration of social ranking
and expert feedback to
collaboration platform
Componentized architecture
Adds very important ranking
component, completely
outsouced to Klout
Glo-Mo-So
Social ranking, multiplatform,
global scope
RTI
One more step to elimination
online/0ffline borders
Multisided metrics
1) Klout IBMer score
2) Social buzz index
3) Engagement index
4) Project expert ranking
5) Online mentor score
Report by Roman Osypenko. MBA. HULT.
07.30.13

12. Service thinking is eating the world!
Report by Roman Osypenko. MBA. HULT.
07.30.13

13. Thank you
Report by Roman Osypenko. MBA. HULT.
07.30.13