How do use LinkedIn for more than connections in marketing?

1. LinkedIn for Marketing It’s more than connections Oscar Trimboli http://www.linkedin.com/in/oscartrimboli

2. Opinion leaders Find the opinion leaders who speak about your brand and your competitors brands Opinion leaders can be identified quickly through LinkedIn Events Answers User profiles – advanced search SlideShare Polls Build a strategy to engage opinion leaders

3. Events 1 Brief keynote & other speakers one week prior to the event on your strategy 1 Understand the events your competition are running 2 Search events by country, postcode and keywords Thought leaders are global 3 2

4. Answers 2 1 3 1 Anyone can ask question – they are organised by various categories such as Ecommerce, Enterprise Software, Software Development etc 2 Search past answers to understand who the opinion leaders are and develop a strategy to engage them on a regular basis Help to develop opinion leaders you know by sharing questions with people who may have expertise eg MVPs 3

5. Answers 1 2 1 Users who ask the question can rate the answer. This rating helps to developer a users reputation Why does someone answer a question? Help develop a reputation for expertise Pre-Sales to help find new customers 2 Opinion leaders actively promote brands they have a detailed knowledge of 3 3

6. Answers 1 2 1 Best answers reinforce a users reputation as an expert and as a result 2 Answers help to drive traffic to their own website

7. User profiles – advanced search 1 2 3 1 Search for industry terms not just your product names Search by country & postcode – remember thought leaders on the internet are global 2 Search by keywords, connections and recommendations 3

8. SlideShare 1 Identify opinion leaders who are willing to share their content. SlideShare helps you understand how many people viewed the content and the word tags they used to share content 1 Enable opinion leaders with shareable content Promote the content of opinion leaders Understand key word tagging 2 3 Engage opinion leaders proactively and regularly to explain your strategy

9. Polls 1 High level market research 2 Users with high level of brand engagement will leave comments 3 Polls help to identify opinion leaders

10. LinkedIn for MarketingIt’s more than connections Identify opinion leaders Engage in a dialogue with opinion leaders Promote and develop opinion leaders where they don’t exist

11. LinkedIn for Marketing It’s more than connections Oscar Trimboli http://www.linkedin.com/in/oscartrimboli