Ramdan campaigns in social media&online advertising in egypt http://mohammed-anas.blogspot.com

1. Ramdan c ampaigns
about
nt
on line advertisme
in social media &
b

4. of social media,
t Ramd an campaigns
-First abou
As we know that social media is one of great
tools to use in marketing specially in ramadan
as While Ramadan is a time for fasting, family
and faith, this period of the year is also a
consumer fest and one of the biggest
advertising seasons in the Middle East.
Like facebook,twitter,google plus,linked in, digg
,my space,pinterest,reddit,plaxo ,etc

5. first,
let's have a look of examples of
success campaigns aired in
Ramadan of social media &
online advertisment

6. 1-Mobinil Fan page / facebook
&online ads

7. Engaged with all (Muslims) in Ramadan about
sharing some special Fotos about "dates ,Haram
Makki (Mekkahh) ,Fotos with families together
, Competition to win OMRA in Ramadan

12. ‫ﻷﻏﻧﯾﺔ اﻟﺗﻲ ﺣﻘﻘت ﺷﮭرة و اﺻﺑﺢ اﻟﺟﻣﯾﻊ ﯾﻐﻧﻲ ﺑﮭﺎﻷﻏﻧﯾﺔ اﻟﺗﻲ ﺣﻘﻘت ﺷﮭرة و اﺻﺑﺢ اﻟﺟﻣﯾﻊ ﯾﻐﻧﻲ ﺑﮭﺎ‬

13. ‫اﻷﻏﻧﯾﺔ اﻟﺗﻲ ﺣﻘﻘت ﺷﮭرة و اﺻﺑﺢ اﻟﺟﻣﯾﻊ ﯾﻐﻧﻲ ﺑﮭﺎ‬
-some people make the song in their mobiles as ring
tone & call tone
-I can consider this song under vedio marketing one of
great art of vedio marketing

16. Facebook pages & groups created about "‫"اﺟري ﯾﺎﻣﺟدي‬

17. 2- vodafone facebook /fan page
&online ads

18. also engaged with customers during the month
on its facebook fan page..

20. also the competition during Ramadan

22. vodafone created a series of ad during Ramdan

26. 3- Nescafe' Ahmed Mekki ads

31. 3- pepsi ads repeat last year success
the idea of fundraising money for poor
people

36. 114
like
37
dis-
like

37. negative comments

39. 4- NESTLE ,
Maxbon ice cream the new product of nestle

41. on facebook fan page

42. The most buzzing ad

45. Ad performance

46. ‫اﻋﻼن اﺑوووووووووووﯾﺎاااا‬
The ad creat huge number of comics calculate
big number of sharings on facebook & twitter

47. phrase usage

48. animated vedio created

49. another animated vedio created

50. new facebook pages created for the ad

51. 5- ETSALAT misr ,
-Etsalat makes like a series ads in
Ramadan.
-i think that Etsalat misr carried an
message to other telecome companies
like vodafone &Moninil mentioned the
colours (orannge&red) in backgrount of
Ramadan ads .

52. orange color in background mentions Mobinil

53. Red color in background mentions Vodafone

54. ‫اﻟﻠف و اﻟدوران ﻓوزي‬

55. Etsalat series ads

56. The most ad boomed

57. ‫ﻣﺎﺗﻘوﻟش ﻋﻠﻲ ﻧﻔﺳك ﻛده‬

58. positive comments

59. ‫اﻧت ﺟﻣﯾل اﻛﯾد اﺣﻧﺎ ﻋﻣﻠﻧﺎ ﺣﺎﺟﮫ‬

60. fan pages created on facebook

61. "‫"ﻣﺗﻘوﻟش ﻋﻠﻲ ﻧﻔﺳك ﻛده اﻧت ﺟﻣﯾل‬
the people shared this phrase on social media and in normal life

62. fun comics in facebook

63. ‫ﻓوازﯾر اﺗﺻﺎﻻت‬

64. ‫ﻣﺳﺎﺑﻘﮫ ﻣﻧﺟز وﻣﺳﺎﺑﻘﮫ اﻟﻣﺎء اﺻل اﻟﺣﯾﺎه‬

65. 6- COCA COLA 2012 ads,
hapiness truck visiting every governerate
by Nancy Agram &
sharing small things together

67. facebook pages created

68. sharing small things

69. ‫اﻧﻛش ﻋﻠﻲ اﻟﻔرﺣﮫ ﺑﻣﻧﻛﺎش‬

70. comments

71. 7- GALAXY ,
Glaxy Reveals its strategy..

74. top comments

75. 8-AHLY BANK,
- Al Ahly Bank created like a series of 8
ads for supporting small & medium
bussineses .
- I collected some of these ads where
buzzed online ...

76. ‫اﻟﺣﺿﺎﻧﮫ‬

77. ‫اﻟﻣﻛوﺟﻲ‬

78. ‫اﻟﻣﯾﻛﺎﻧﯾﻛﻲ‬

79. ‫ﻣرﻛب اﻟﺻﯾد‬

80. ‫اﻟﺗرزي‬

81. Ahly Bank didn't presence it's
campaigns in any of popular
social media

82. 9- Rawaby Savola ,
Rawaby created a nice ad with a small story
for a taste of "Mlokhia"

83. ‫ﻧﻔﺳﻲ ﻓﻲ ﻣﻠوﺧﯾﮫ‬
6947
view
five
comm-
ents

84. second ,
about the best online campaign &
sucess from my point of view

85. i think Mobinil ad campaign the song of
"‫"ﻋﻠﺷﺎن داﯾﻣﺎ ﻧﻛون ﻣﻊ ﺑﻌض‬
is
the
best
as ..

86. ‫‪Lets see the content of vedio‬‬
‫اﻟﺑداﯾﺔ ﺗﻣﺛﺎل ﺳﻌد زﻏﻠول زﻋﯾم اﻻﻣﺔ و ﻋﻠم ﻣﺻر ﺑﺎﻟﺧﻠف ﻟﺗﻌطﻲ اﯾﺣﺎء ﺑﺎﻟوﺣدة اﻟوطﻧﯾﺔ و روح اﻟﺟﻣﺎﻋﺔ‬
‫ﻛﻠﻣﺎت اﻻﻏﻧﯾﺔ ﻣﺧﺗﺎرة ﺑﻌﻧﺎﯾﺔ ﺗﺣث ﻋﻠﻰ روح اﻟﺟﻣﺎﻋﺔ و اﻟﻌﻣل ﻟﻠﻣﺳﺗﻘﺑل ﻟﻠﺟﻣﯾﻊ ﺗﻌرض ﺟزء ﻣن اﻟﺣﯾﺎة ﺑﺎﻟﻧوﺑﺔ ﺑﺎﻟﻠﮭﺟﺔ اﻟﻧوﺑﯾﺔ‬
‫و ﺗﻌرض ﻣﻊ اﻻطﻔﺎل و ﻟﻌﺑﮭم و ﺣﻧﯾﺔ اﻻب و اﻟﺟﯾران ﻋﻠﻰ اﻻطﻔﺎل‬
‫ﺛم ﺗﻌرﺿت ﻟروح اﻟﺷﺑﺎب و ﻣﺷﺟﻌﻲ ﻛرة اﻟﻘدم او اﻻﻟﺗراس و ھم طﺑﻘﺔ ﻛﺑﯾرة ﺟدا ﻓﻲ اﻟﻣﺟﺗﻣﻊ‬
‫و اﻟطﺑﻘﺔ اﻟﻌﺎﻣﻠﺔ ﻓﻲ اﻟﻣﺣﺎﻓظﺎت اﻟﺳﺎﺣﻠﯾﺔ ﺑﺎﻟﻣوﺳﯾﻘﻰ اﻟﻣﺣﻠﯾﺔ ﻟﮭم‬
‫اﻓراح اﻟﻔﻼﺣﯾن و ﻋﺎداﺗﮭم و ﻧﻔش اﻟﺣﻧﺔ ﻓﻲ اﻻﻓراح ﺣﯾث ﺗﻧﺎوﻟﺗﮫ ﺑﺎﻏﻧﯾﺔ ﺟﻣﯾﻠﺔ ﻟﻠﺟﯾران و اﻟزراﻋﺔ و ھﻲ طﺑﻘﺔ ﻣن اﻟﺷﻌب‬
‫ﺛم اﻏﻧﯾﺔ اﺧرى ﺑرﺗم ﻣﺧﺗﻠف و طﺑﻘﺔ اﺧرى ﻣن اﻟﺷﺑﺎب اﻟﻣﺗﻣدن ﺗﺗﺣدث ﻋن اﻟﻌﻣل و روح اﻻﺻﺣﺎب ﻣﻊ ﺑﻌض‬
‫ﺛم اﻏﻧﯾﺔ اﺧرى ﺑﻠﮭﺟﺔ ﻣﺧﺗﻠﻔﺔ ﻣن اﻟﺗراث اﻟﺷﻌﺑﻲ اﻟﻣﺻري اﻻﺻﯾل -‬
‫ﺛم اﻏﻧﯾﺔ ﺷﻌﺑﯾﺔ ﺟدا و ﻣﺣﺑوﺑﺔ ﻣن اﻟﺷﺑﺎب ﯾرﻗص ﻟﮭﺎ اﻻطﻔﺎل ﻋﻧد ﺳﻣﺎﻋﮭﺎ ﻟﮭﺎ ﺑرﺗم ﺟدﯾد ﻟﻼﻏﻧﯾﺔ اﻟﺷﻌﺑﯾﺔ اﻧﺗﺷرت ﻓﻲ اﻻوﻧﺔ‬
‫اﻻﺧﯾرة ﻓﻲ ﻣﺻر ﻓﻲ اﻻﻓراح اﻟﺷﻌﺑﯾﺔ‬
‫ﺛم اﻏﻧﯾﺔ ﺑﻠﮭﺟﺔ ﺑدوﯾﺔ ﺟﻣﯾﻠﺔ ﺗﻌذب ﻟﮭﺎ اﻻذان ﻋﻧد ﺳﻣﺎﻋﮭﺎ ﻣﻊ رؤﯾﺔ اﻟﺻﺣراء اﻟﺗﻲ ﺗﻣﺛل طﺑﯾﻌﺔ ﻣﺧﺗﻠﻔﺔ ﻟﻛﺛﯾر ﻣن اﻟﻧﺎس ﯾﺗﻌﺎﯾﺷون‬
‫ﺑﺎﻟﻐﻧﺎء داﺧل ﺳﯾﺎرﺗﮭم ﻣﻊ ﺣﯾﺎﺗﮭم اﻟﺻﻌﺑﺔ‬
‫ﺛم ﺗﺟﻣﯾﻊ اﻟﻣﺷﺎھد ﺑﺎﻻطﯾﺎف اﻟﻣﺧﺗﻠﻔﺔ ﺑﺎﻟﺷﻌب ﻓﻲ ﻧﮭﺎﯾﺔ اﻻﻏﻧﯾﺔ ﺑﺗﻛرار ﻛﻠﻣﺎﺗﮭم اﻟﺟﻣﯾﻠﺔ -‬

87. ‫ﺣﻘﻘت اﻻﻏﻧﯾﺔ اﻛﺛر ﻣن 4292951 ﻣﺷﺎھدة‬
‫‪11092 like / 212 dislike‬‬

88. mobinil performance after song release

89. ‫ﺗﻌﻠﯾﻘﺎت اﻻﻏﻧﯾﺔ << وﻣن اﻟﻣﻌروف أن اﻟﺗﻌﻠﯾﻘﺎت ﺗﻌﻛس ﻗﯾﻣﺔ اﻟﻣﺣﺗوى ﻟﻠﻣﺳﺗﺧدم‬
‫و ﻣن اﻟﺗﻌﻠﯾﻘﺎت اﻟﺟﻣﯾﻠﺔ‬
‫اﻻﻏﻧﯾﺔ دي ﺑﺗوﺣد ﻣﺻر اﻛﺛر ﻣن اﻟدﺳﺗور‬
‫ﯾﺎ رب اﻟﻔﻠول ﯾﻣﻛن ﻟﻣﺎ ﯾﺷوﻓوا اﻟﻔﯾدﯾو ده ﻗﻠﺑﮭم ﯾﺣن‬
‫دي اﺣﻠﻰ ﺣﺎﺟﺔ ﻋﻣﻠﺗﮭﺎ ﻣوﺑﯾﻧﯾل‬
‫اﺣﻠﻰ اﻋﻼن ﻓﻲ اﻟدﻧﯾﺎ‬
‫ﻣوظﻔﯾن ﻓوداﻓون و اﺗﺻﺎﻻت ھﻣﺎ اﻟﻠﻲ ﻋﻣﻠوا دﯾس ﻻﯾك‬
‫اﻏﻧﯾﺔ ﺟﺎﻣدة اﻧﺎ ﺳﻣﻌﺗﮭﺎ اﻛﺗر ﻣن 0001 ﻣرة‬
‫اﻻﻏﻧﯾﺔ ﺗﺣﻣل ﻗﯾﻣﺔ و ﻣﻌﻧﻰ و ھدف ﻟﻠوطﻧﯾﮫ و اﻻﻧﺗﻣﺎء و اﻻﻧﺳﺎﻧﯾﺔ و اﻟﻛرم و اﻻﺧﻼق‬
‫اﻻﻏﻧﯾﺔ اﻗدر اﺳﻣﯾﮭﺎ اﻏﻧﯾﺔ اﻟﻧﮭﺿﺔ‬
‫اﺣﻠﻰ ﺣﺎﺟﺔ ﻓﻲ اﻻﻏﻧﯾﺔ اﻧﮭﺎ ﻣﻣﺛﻠﺔ ﻟﻠﺷﻌب اﻛﺛر ﻣن اﻟدﺳﺗور‬

90. As we know that comments is very important
for user & boot :
1- for user reflex the success of ad campaigns
.
2- for boot in social media to get organic
traffic and this is a base of social media SEO .
3- comments make the user come a gain for
his comment.
4- the comments of the song as a vedio
marketing i chosed suceccfully reached good
positive comments,and this song creats
positive comments.

91. ‫ﻣوﺑﯾﻧﯾل داﯾﻣﺎ ﻣﻊ ﺑﻌض‬ ‫"‪"slogan‬‬

92. Thank You

93. END

94. created by :
mohamed anas hassan
mail :karenananas@gmail.com