2. M & D Property
Management, LLC
Statistics show 85 percent of sales are done on an emotional basis – Push the
right buttons. Selling doesn't turn people on, provoking emotion in people is
what leads them to buy. It all comes down to image; paint a picture tenants
desire and it is all the harder for them to walk away. The best marketing
techniques are based on the hot buttons that lure tenants; my job is to push
them. Here is how:
Direct Marketing
Interruption Marketing
Internet Marketing
The Name Game
Focus Groups
3. M&D Property Management, LLC
Internet Marketing
Direct Marketing
Photographs, floor plans, leasing
Direct Mailing, promotions, cocktail
information, current rents, hours,
chatters, local and neighborhood
directions, community
events, networking events & mixers
information; recruiting
Promoting an excitment through
information - new hires, job listing
Visual/Dimensional presentation,
and benefits, e-mail link for
showcasing the concept of the
resumes, corporate culture
project and creating the 'buzz' by
information
sharing the enthusiasm and
excitment
Focus Group
Interruption Marketing Commercial leasing brokers,
Cold calling - call them first and ask individual prospects, national
permission to send information first chain stores
Flags & banners and flyer can be representatives, community
added through the community, leaders, local officials, chamber
bordering streets to continue them members, small business owners,
with company logo teachers, fire department, police
department, local hospitals
