Large brands are moving more of their online dollars to a content marketing approach since it greatly outperforms display advertising. View the content marketing presentation to learn how your brand can benefit from this innovative approach in advertising.

1. Content MarketingA Higher Performing Approach

3. Sponsors have to provide compelling content & tools

6. Real-time A/B tests, optimization increases CTRs

7. More highly qualified

9. Content MarketingOView | SaaS to Manage Content Sponsorships Sponsor manages interactive content and tools to promote engagement OView Service Provides: Content on Partner’s Site Sponsor has full visibility and control – without costly IT overhead Double digit CTRs <1%

10. Content MarketingCompanies are at Different Levels of Maturity Return on Ad Spend (ROAS)

11. Content MarketingProcess Change| In-market Changes Display Ad/Content Sponsorship Process Repeat Next Time At or above Expected Orders? Wait to See Orders Run Campaign Change Something Next Time No visibility into visitor interactions on Publisher pages Below Embedded Sponsorship Process Multi-version A/B Run 2 or 3 versions simultaneously, shift to best after 1-2 hours Continuous Learning Analyze interaction data to determine hypotheses for performance changes for next run Run Campaign Single-version A/B Run 1 version and swap out if not performing in 1 hour Near real-time visibility into visitor interactions on Publisher pages

13. Integrate analytics, testing, targeting

15. Design

16. Analytics

17. Testing