This article by Spectrum discusses analytics in the call center, what data can be captured and why. The types of reports that can be built using analytics is described.

1. Call Center Threshold Analytics
On a daily basis call centers and agents exceed their thresholds and the manager and the agents are
made aware of the threshold violations. The call center has too many calls in queue, the agent
adherence has dropped or the quality scores are below the team average. These types of KPI threshold
violations occur every day. As a manager you do not have time to explore each KPI threshold violation.
However, if you have a summary report of the threshold violations you now have a tool that shows
exactly where the call center can improve.
Figure 1 shows a single line of raw data that is collected by Spectrum Threshold Analytics. From this data
dashboards and web based reports can be built with programmed alerts to notify the manager of
business variances.
Spectrum threshold analytics is a summary reports that show the call center manager
• Which KPI’s have gone into threshold, throughout the day;
• When they went into threshold during the day;
• How many times they went into threshold for the day;
• The totals for each KPI for the day;
• A weekly/monthly report can also be created.
The value of this information is in viewing the daily/weekly results of the threshold violations and
comparing them against the call center goals. Now the manager can determine how the call center is
performing by agent, agent group, group (split skill), groups, and the entire call center. The results can
be used for changing goals, show how the center is improving and sue the statistics for agent reviews.
When a KPI has exceeded a predetermined level this is a threshold violation. For example, Service level
has dropped below 55%. These types of threshold violations occur every day in all call centers. When a
KPI has repeated threshold violations throughout the day or has stayed in threshold for an extended
period of time this is a call center variance. Call center variances cost the call center revenue and
customers.
Using Spectrum Threshold Analytics the Call Center Manager is proactively alerted to these variances
and can take action during the time they are occurring, determine the problem and resolve the problem.
This proactive work saves the company money, customers and increases revenue.

2. Brief Case Study: A retail sales call center was exceeding the number of calls in queue each day. The
manager was aware the call center had one or two threshold violations per day. When the Spectrum
threshold analytics was installed it was quickly determined the threshold violation would START early in
the morning and sometime NEVER come out of threshold. The number of calls was not enough to trigger
a change by the WFM so this gap was costing this retail call center revenue throughout the year by calls
being abandoned. The manager added one more agent to this skill group and was able to reduce the
abandonment rate from 5.8% to 2.6% and increase revenue by almost $5,000 per month. The ROI for
this customer was approximately 11 months.
Spectrum Threshold Analytics is not limited to the ACD. Spectrum can run analytics against any data
source the customer provides Spectrum access to. Spectrum uses the customer’s threshold goals and
then is able to run the Threshold Analytics reports.
Dashboards and web based reports are most often used by Call Center Managers to review and analyze
the threshold analytics. The dashboards are effectively used by managers to see a real time view of ACD,
WFM, CRM, etc metrics and statistics. Web based reports are ideal for the manager and senior manager
that are traveling or want a more detailed level of drill down into the statistics.
A dashboard showing a summary
report of threshold analytics as well as
a set of gauges that are highlighting
real time data.
Threshold analytics offers a new view into the KPI thresholds for the call center. Managers now have
the tools to see how the agent, group, groups, and entire call center is performing against the goals.
This information can be used to more accurately determine staffing, agent performance levels, team
leader performance and overall call center performance.
A web report with two layers of drill
down to determine the cause of the
business variance.

3. Utilizing trended data the call center manager now has the tools to show how the call center is
improving over time by showing the reduction in threshold violations over time. These same tools can
be used to direct an agent to training, show that call center goals are too lenient or strict, assist with
WFM scheduling and reinforce the value of the call center to management.
Spectrum Threshold Analytics provides the Call Center Manager with the tools to make the call center
more effective and efficient by pinpointing the areas that are not meeting company goals.
Spectrum is a leading provider of Unified Contact Center Reporting. Contact Spectrum today to learn
more about Contact Center Activity Monitoring and Unified Reporting.
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Dan Boehm
VP Sales and Marketing
Spectrum
dan@specorp.com
+1 713 986 8839