Here we have discussed the tips of email customer support and its advantages which will provide the help to increase the customer lifetime value and retention.

1. BENEFITS OF EMAIL CUSTOMER
SUPPORT

2. INTRODUCTION
 Importance of email customer service in present climate is
equivalent to phone support as more and more customers
prefer this medium to ask their queries. The benefits of
email support are numerous. And each one overshadows
other in terms of importance to the customer or company.

3. BENEFITS OF EMAIL CUSTOMER SUPPORT
 You can attach screenshots and files
 Related products can be recommended
 It is accessible from smartphone
 Busy customers love this medium
 It is economical for the companies
 Customers trust this channel

4. YOU CAN ATTACH SCREENSHOTS AND FILES
 Various responses to the queries need images or
screenshots to be attached for the better understanding of
the customer. Through email support, companies can
easily attach all essential files while replying back to the
customer.

5. RELATED PRODUCTS CAN BE RECOMMENDED
 While responding to the query of the customer, agents can
recommend various products or services associate with
the shopping history of the customer. This economical form
of marketing can the raise the sales of the company.

6. IT IS ACCESSIBLE FROM SMARTPHONE
 Most of the smartphone users have synchronized email
application with their phones. This makes it easy for them
to write and send queries to the companies from
smartphone without wasting much time. Also, the
response from company’s end is received via push
notification on the smartphone by the customers.

7. BUSY CUSTOMERS LOVE THIS MEDIUM
 Companies often face a challenge of retaining busy
customers who hate to wait while making contact with the
customer. These busy customers get frustrated when they
make a contact using phone calls as they have to go
through complicated IVR menus and have to wait on hold
while agent connects to them.

8. IT IS ECONOMICAL FOR THE COMPANIES
 It saves the companies from various overheads which are
usually associated with toll free customer support like IP
phones and software. Though, there is still need of
competent support agents which can give reply to
customer query in effective manner.

9. CUSTOMERS TRUST THIS CHANNEL
 People tend to trust the things which are in written form
due to some level of authority associated with it.
Customers give importance to email as medium of posting
queries and complaints as they feel that the company will
take them more seriously.

10. CAN BE USED FOR CUSTOMER SATISFACTION
SURVEYS
 A good customer support process is incomplete without
customer satisfaction surveys. And email is the best
medium to send survey consisting of questions associated
with the experience of the customer with the company.
Even if the response was made through any other
medium like phone or social media, email still can be used
to receive customer’s feedback.

11. WHO I AM…
 One Contact Center is a Customer Care Company
which provides the еffісіеnt and reliable rеѕоurсе with
professional outsourcing services in the Philippines.