The above must-haves are essential in success and failure of your business Since, it’s a content loving traffic, focus should be on content instead of cheap advertising tricks

1. 26Website Essentials
For Exponential
Growth

2. www.omnepresent.com
Introduction
 Website is your top salesman in
today’s age
 Content-rich websites tend to drive
more traffic
 More traffic means more customers
 More customers means more
Business

3. Essentials For Website Construction

4. www.omnepresent.com
Don’t Focus On Technology
 Focus on the outcome
 Visitors are humans and not robots,
hence focus on content and looks
 Hire top professionals who’ll align
themselves with your business as per
your requirements

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First Impression Is The Last Impression
 Question: How to achieve...
 Site credibility?
 Professionalism?
 Trustworthiness?
 Relevancy?
 Answer: Layout, Typography and Color
palette should match

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Consistent Layout And Structure
 A common template must be
followed
 Site navigation must be
accessible

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Clear Navigation
 Use breadcrumbs
 Keep navigation simple
 Optimize links in anchor text

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Too (Much / Less) Animation
 Too much can distract
 Use of HTML5 is recommended
 Devices like phones/tabs don’t
necessarily support flash

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Captivating Images
 Use real imagery instead of
stock pics
 95% customers prefer real
imagery instead of stock

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Accessibility And Responsiveness
 Use of tablets/phones have
boomed
 40% people leave webpages if they
don’t load within 3 seconds
 Site speed matters!

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Security
 Keep CMS updated
 Keep plugins updated
 Update anti-viruses and firewalls on
admin system
 Recommended to use SSL
 Website security tools can be used

12. Essentials For Content Management

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Clear Messaging In Headers And Body
 Clarity in transmission of message
 Users should be able to know where
they are on the site
 Next steps should be elaborative
 Add proofs that you’re better at your
job than others

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Perceivable Value
 Its age of customer delight
 Think website as middleman to
connect with humans (clients)
 Give solutions

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Quality Content
 Add unique, relevant and fresh
content
 User are going to read, hence have
human touch
 Proper research for 3rd party content
writers

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Corporate Jargons
 Avoid excessive use of jargons as they
are overlooked
 Business website should be professional
but must have minimal jargons

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(A Lack Of) Trickery
 Users have become aware of
cheap ads
 Adblock plugins block ads
 Be clear on your content, it’ll earn
client trust

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A Blog
 More content is equal to better SEO
 Helps drive more traffic leading back
to your website
 Significant to get valuable inbound
links

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Social Sharing Buttons And Widgets
 +1, Like, Tweet buttons help you
analyse traffic directions
 Also helps people to share and
socialize your content

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Various Forms Of Content
 Multimedia rich sites generate more
traffic
 Content can be Audio, video, images,
pdfs, infographics, whitepapers

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Customer Testimonials, Reviews Or Case Studies
 Customers like to check the reviews
before investing
 Real testimonials affect the
customers probability of buying

22. Essentials For SEO

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Inbound Links
 Awesome content makes users to share
it and it ultimately links back to you
 Submit your site to online directories
 Write guest posts and invite guests to
post

24. www.omnepresent.com
On-Page SEO
 Primary keyword for each page
 Place primary keyword in
headlines and sub-headlines
 Include keywords in body
 Use keywords in images
 Use of keywords in URL is
recommended too

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Meta Tags For Webpages
 They help search engines to know
about the site
 Search engines use these tags to
populate search listings

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XML Sitemaps
 They consist of links to all the
webpages
 These help search engine crawlers to
find and index your pages more
efficiently
 Update your .xml file monthly
 Its overlooked but improves SEO

27. www.omnepresent.com
301 Redirects
 It’s a solution to “404 page not
found”
 Redirects website to newer urls
keeping SEO intact
 Helps search engines to locate
latest pages

28. Essentials For Increasing Conversions

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Effective Call-To-Action
 Helps convert traffic to leads
 Make them clear and clickable
 Test different colors and positions

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Tested CTA Positioning
 Placing the CTA is a critical job
 Placing them either on top-of-the-
funnel or middle-of-the-funnel is
recommended
 Some suggestions are placing CTAs
in right side of the page

31. www.omnepresent.com
Landing Pages
 Landing pages are responsible to convert
traffic to leads by collection info or
transactions
 Include only what’s absolutely needed!
 Remove main site navigation
 Keep offers consistent with CTA and
landing pages
 Use right kind of forms
 Make it hassle-free

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Forms
 Longer forms = more work
 Ask only for relevant info needed
 Instead of using generic buttons
like Submit, use appropriate
buttons.

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Email Subscription Options
 Inspire visitors to subscribe
 It’s a great way of getting email
 You can develop prospects to leads
over time

34. Conclusion

35. www.omnepresent.com
Your Business Runs On Your Website
 The above must-haves are
essential in success and failure of
your business
 Since, it’s a content loving traffic,
focus should be on content instead
of cheap advertising tricks

36. www.omnepresent.com
Our Services
Constantly Updated
Website
Relevant Content
Generation
Search Engine
Optimization
Social Media Marketing
Top-of-mind-recall Marketing Support Infographics Landing Pages
HTML Mailers Paid Ads Management Business Intelligence

37. www.omnepresent.com
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Website : www.omnepresent.com