1. ORGANIZATIONAL BEHAVIOUR
Creative
Process
Model

3. Creativity Defined
Developing an original product,
service, or idea that makes a
socially recognized contribution
• Part of the decision-making
process -- not separate from it
• Creativity is influenced by both
personal competencies and
organizational conditions,
supported by creativity
practices

4. How to be “Creative”

Experience different things

Be a child

Beginners mind

Simplicity and focus

Rebel

5. Creativity
Barriers To Creativity

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Historical
Biological
Physiological
Sociological
Psychological

7. Steve Jobs
1955-2011

8. Creative Process Model
Verification
Insight
Incubation
Preparation

9. Creative Process Model
Experience of
suddenly becoming
aware of a unique
idea.
Developing a clear
understanding of
what you are trying to
achieve
Incubation
Preparation
Verification
Insight
Beginning of a
long process of
experimentation
& further
creativity.
Stage of reflective
thought. Put problem
aside but mind still
working on it.

12. Creativity Equation

13. Characteristics of Creative People

Intellectual abilities

Relevant knowledge and
experience

Motivation and persistence

Inventive thinking style

14. Creative Work Environment

Organizational support
• Tolerates mistakes
• Encourages communication
• Offers job security

Intrinsically motivating work
•
•
•
•

Task significance
Autonomy
Feedback
Self-leadership
Sufficient time and resources

15. Creative Practices
Redefine
the Problem
• Jamming
• Review past
projects
• Tell
me, stranger
Associative
Play
• Chain story
• Artistic
activities
• Metaphors
• Morphological
analysis
CrossPollination
• Diverse teams
• In-house
presentations
• Displayed
thinking