Product Management Essentials by Omer DEMIR www.demir.io

1. PRODUCT MANAGEMENT
ESSENTIALS
Ömer DEMİR
www.demir.io

2. Ömer DEMİR
www.demir.io

3. Software PDLC
Ömer DEMİR
www.demir.io

4. Ömer DEMİR
www.demir.io

5. Ömer DEMİR
www.demir.io

6. Ömer DEMİR
www.demir.io

7. 10 STEPS TO EFFECTIVE SDLC
Step#1 Proof Of Concept (POC):
 A proof of concept is generally made in the early development cycle of a software to make the concept more clear
and precise to the client. It will validate the technical feasibility, identify possible expectations from the platform,
find out potential stumbling blocks and determine the scope and need for customization to accomplish a project. The
entire design of the software will be explained thoroughly in the POC documentation.
Step#2 Architecture Design:
 In this phase, the architecture designers will convert the product concept to a blueprint for deployment, which will
further become a product design for developing a robust working software. You will be provided with an ideal
architecture, depending upon the identified project requirements. The complete process will be carried out by
maintaining a delicate balance between functionality, quality, performance benchmark and time-to-market.
Step#3 Product Prototypes:
 The software prototype is an incomplete version of the product which has a few aspects of the features, or may be
totally different from the final product. Once a product prototype is created clients’ can compare if the software
meets the defined specifications. It will also allow the software engineers gain some insights about the accuracy of
initial project estimates and whether the milestones and deadlines planned can be successfully achieved.
Step#4 Product Engineering:
 The software product engineering stage helps in continually innovating, deploying new products, improving time-to-
market skills and maintaining large product portfolios cost-effectively.
Step#5 Digital Marketing / Product Marketing Strategies
 The software product marketing includes complete market research with emphasis on understanding buyer persona.
The marketing team performs activities such as product positioning, messaging, competitive differentiation, creating
marketing collaterals, and execute go-to-market strategy.
Ömer DEMİR
www.demir.io

8. 10 STEPS TO EFFECTIVE SDLC
Step#6 Proof Of Value measures
 Once a product is launched and product marketing strategies are implemented, the efforts are further measured to
check the effectiveness of the software product. This process is carried out using the best practices.
Step#7 Feature Enhancements
 The software products need to continually innovate to maintain a competitive edge in the market. Also, with the
changing markets and changing business models, it is important that existing application’s feature enhancements is
done rapidly by integrating the latest product features.
Step#8 Redesigning
 The IT industry is evolving faster than any other. Even a recently developed product may require a redesign of its
software, if it does not fulfill all the user’s needs, then subsequently it needs to be modernized as per the market
trends and client specifications.
Step#9 Maintenance & Support
 Maintenance is necessary to remove errors in the system during its working life and to adjust the system to any
variations in its working environments. The maintenance and support engineers with extensive experience in
corrective, adaptive, perfective and preventive maintenance will deliver a blend of maintenance and development
services.
Step#10 Legacy Application Modernization / Re-Engineering
 It is undeniable fact that with time even the best applications lose their relevance as well as the competitive edge.
This is why it is important to continuously monitor the performance of the legacy systems and keep an eye on the
latest developments. And, if necessary go for re-engineering of applications to make them compatible with latest
platforms to reduce operational costs and integrate additional capabilities of new technologies.
Ömer DEMİR
www.demir.io

9. Checklist for Evaluating Tech Tools,
Apps, Software, and Hardware
 Always put learning first. What is it that you want your employees to learn,
examine, discuss, think about, use as assistive technology, and research? It is
useful to create a list of what you want to do first so that you don’t forget
anything or get distracted by extra bells and whistles. How does the
technology help to accomplish your learning goals? There are so many options
for applications, software, and hardware out there that you will definitely be
able to find a tool for every learning opportunity.
 How about usability? Is it user-friendly? Is it easy to learn for everyone who
will need to learn it, including business people, administrators, clients and
engineers? What kinds of training and support are necessary? How long does it
take to get comfortable with it? One way in which you can “try before you
buy” is by downloading a trial of a prospective application or service. It is
useful to have people of varying comfort with technology try it out, and for
employees to try and evaluate it.
 How much does it cost? What can you, your employees, and your company
afford to spend on training, maintanence, upgrades, and the like? Ömer DEMİR
www.demir.io

10. Checklist for Evaluating Tech Tools,
Apps, Software, and Hardware
 Word-of-mouth. Researching online user discussion boards and asking
specialists for recommendations can be very useful. But also be careful about
word-of-mouth. I find that people often recommend anything that is new, just
to sound like they are on top of the trends (or they try to sell you products
and services).
 Reliability and support. How much support is required? Are there frequent
updates that need to be installed? Does it break down easily? You can find
information about this from real users on discussion boards.
 Flexibility. This refers to how the software is used, what it can produce, how
much it can expand with increased use and access, and how it might expand
to offer more services in the future.
 Evaluation and monitoring tools. Does the technology come with tools for
you to monitor how you and your employees are using it? Does it come with
tools for you to evaluate your employees’ learning? If these tools are built-in
to the application, it can be a huge bonus for both business and engineers.
Ömer DEMİR
www.demir.io

11. Checklist for Evaluating Tech Tools,
Apps, Software, and Hardware
 Security and privacy. How does this technology protect information and
privacy of its users? Who has access to what is shared and how is it shared?
 User interface. The more I use different tools, the more this has become a
deal-breaker for me. When user interfaces are cluttered, illogically laid out,
or overly complicated, they immediately turn me off. Information and
commands should be laid out with the most-used ones easily accessible. There
should be no more than 3 mouse clicks to access any option or command, and
vocabulary should be readily accessible to new users.
 Sharing and communication. We know that collaboration online and sharing
with an authentic audience is important to both business and engenieering
teams. Therefore, the software should enable sharing either in a secure way
to authorized users, or in a public way to all users online. The tool should
make it easy to view, share, comment, communicate, evaluate, contribute,
and socialize synchronously and asynchronously. Ömer DEMİR
www.demir.io

12. Checklist for Evaluating Tech Tools,
Apps, Software, and Hardware
 Integration with existing tools. Does this tool support or integrate well with
the existing tools that you are currently paying for or using? Can you use it to
“fill in the gaps” for existing applications? How can all of the tools that you
use collaborate with each other and enable you to do more than you could
with them independently?
 Don’t get attached to one tool. This is the most important thing to
remember! There will always be new tools–one is released every second, so
don’t get stuck using only one. Always be on the look-out for
recommendations and discussions about the next thing. That way, you will be
able to find the best tool for whatever job you are engaged in. You can sign
up for online newsletters, blogs, and other services to help stay up to date.
Ömer DEMİR
www.demir.io