Today, everywhere in the world, big corporations are being challenged by smaller, younger players. We call them Superhero brands. And they are super strong.
Discover more about them in the visual presentation used by Enigma at the NEXT16 Conference in Hamburg.
10. 1 . Superpowers 2. Symbol 3. Mask
4. Super Villain 5. Personal Cause 6. Sidekick
7. Mutual benefit 8. Breaking the rules 9. Act, don’t talk
By the Enigma Lab
11. 2. Symbol 3. Mask
5. Personal Cause
9. Act, don’t talk
By the Enigma Lab
1 . Superpowers
4. Super Villain
7. Mutual benefit 8. Breaking the rules
6. Sidekick
18. Symbol
1. As long as the meaning is untouched the
brand is present
2. They can adapt to the context and evolve
with time
3. They don’t look exactly the same,
yet we know who they are
25. Mask
1. Superhero brands are humans with a
mask to unleash their superpower
2. They use their Superhero identity only
when they need it
3. As humans, Superhero brands have a
broader range of emotions at hand
31. Personal cause
1. A superhero has a strong cause linked to a
personal story
2. Outside their mission superhero brands
can chill out
3. They don’t act randomly, they focus on
their cause
33. “It's not who I am
underneath but what
I do that defines me.”
– Batman
34. Deutsche Bank
« Wir wollen die führende kundenorientierte
globale Universalbank sein. »
35.
36.
37. Act, don’t talk
1. Superhero brands don’t talk a lot about
themselves. They act.
2. Their extraordinary actions make
everyone understand they’re great
3. Superhero brands are confident; people
will like them once they connect with
them
39. Step by step
Under every other chair in the room
there is a card with a corporate claim of a
well-known brand
The one with the card works in group
with his or her 2 neighbors
Now the 3 of you have 12 minutes to
imagine 40 actions that will enhance this
claim
42. 1. Flash → make it faster
2. Batman → add a gadget
3. Robin → what is the company you should be friend
with publicly
4. Magneto → find a fantastic enemy
Get help from
these 4 Superheroes
52. Executives
Olivier Kennedy
Martin Künzi
Get in touch
info@enigma.swiss
+41 22 342 63 63
About us
We craft high performance
human trajectories in fast
changing landscapes
Swiss made by
www.enigma.swiss