Are you building a business ... or creating a product? Working a sales and distribution strategy in your product development plan.

1. We facilitate transforming your product and
marketing ideas into reality.
ADVISORY AND
CONSULTING SERVICES
Product Marketing Roadmap

2. Are you building a business …
or are you creating a product?

3. Field of Nightmares
If you build it, they will come is bunk!
 Basements and landfills are filled
with great ideas
 You must have a solid distribution
strategy in place before you build

4. Product Marketing Plan
Many entrepreneurs think all they need to do is build
the product and they’ll be rich.
Product Quality
Product / Development Product /
Business Idea! Plan Service

5. Product Marketing Roadmap
Truth is, building the product is the easy part.
Sales and distribution are typically the most
challenging aspects of any business.
Product Quality Sales, Distribution
Product / Customer
Development Product / & Marketing Plan
Business Idea! Plan Service

6. Product Marketing Roadmap
A roadmap is an integrated marketing plan to
get a quality product to the customer.
Our hope is that every entrepreneur has a
integrated marketing plan that includes
sales and distribution in place before
investing their time and $ in the product.

7. Product Market Roadmap Elements
 Product  Place
 “go” / “no go”  distribution roadmap (direct
recommendation and sales, mfr reps, distributors,
alternatives online, etc.)
 design and development  order management and
recommendations fulfillment process plan
 production strategy  Promotion
 Price  online marketing and social
 retail networking
 wholesale  sales materials
 discount structure  trade shows and events
 terms & conditions  etc.

8. OTG Project Management Consulting
Ensuring all key players in your project management
process work together effectively.
PR
Professionals
Graphic Writers /
Designers Editors
Distribution
Channels Programmers /
Product / (Warehouses, OTG Engineers Customer
Distributors, etc.)
Business Idea!
Manufacturers Leading
(Printers,
Factories, etc.) Technologies
Marketing
Specialists
(Social Networking,
SEO, SEM, etc.)

9. Thank You
If you need assistance getting your
product, brand, website or other
marketing project off the ground,
give us a call.
Julie Legrand, MBA
President
(415) 215-1234
julie@offtheground.biz
Visit http://offtheground.biz/ourteam.html to
Website offtheground.biz learn more about Julie’s 15 years in
Twitter.com/off_the_ground product development and marketing
Facebook.com/offthegroundconsulting consulting and the team of top notch
specialists she brings on all her
projects.