How Smart Marketers Measure ROI from Social Media & Online marketing
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The document discusses key metrics for measuring ROI in online marketing. It identifies four stages of the sales funnel - awareness, consideration, purchase, and advocacy - and metrics to measure success at each stage like impressions, mentions, orders, and sharing. The document also provides approaches for measuring the efficiency of different marketing channels, capturing customer data, attributing sales across factors, personalizing marketing based on customer segmentation, and optimizing efforts for maximum ROI.
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How Smart Marketers Measure ROI from Social Media & Online marketing
- 1. ROI measurement - Online Marketing WWW.ODIGMA.COM ODIGMA
- 3. LET’S LOOK AT THE KEY METRICS THAT DEFINE ROI ODIGMA
- 4. BUT LET’S REVIEW THE SALES FUNNEL FIRST ! ODIGMA
- 5. What to Measure (Returns) Awareness Consideration Purchase Advocacy ODIGMA
- 6. BRAND AWARENESS THE ART OF CREATING A UNIQUE POSITION IN THE MIND OF THE CUSTOMER ODIGMA
- 7. Awareness – What to measure Impressions Awareness Reach & Frequency Engagement ODIGMA
- 8. CONSIDERATION DESIRES, WISH LISTS, PLANS AND DREAMS – EVERY BRAND WANTS TO BE IN THERE ODIGMA
- 9. Consideration – What to measure Mentions Consideration Direct Search Enquiries ODIGMA
- 10. PURCHASE HAPPENS WHEN THE TRUST LEVEL OF THE CUSTOMER IS AT IT’S PEAK ODIGMA
- 11. Purchase– What to measure Add to Cart Purchase Orders Price discussions ODIGMA
- 12. ADVOCACY NO FORM OF MARKETING HAS DONE BETTER THAN THIS ONE ODIGMA
- 13. Advocacy – What to measure Sharing Advocacy Influencer Reach Content Creation ODIGMA
- 14. 4 STAGES – 12 METRICS ODIGMA
- 15. KPIs for Success in Online Marketing Direct Search Reach Engagement Impressions Mentions Consideration Awareness Influencer Reach Orders Price Discussions Add to Cart Purchase Enquiries Content Creation Sharing Advocacy ODIGMA
- 16. MEASUREMENT OF KEY METRICS ODIGMA
- 17. DETERMINING ROI IN REAL WORLD MEASURING EFFICIENCY OF EACH CHANNEL ODIGMA
- 18. BRANDS RUN MULTIPLE CAMPAIGNS ACROSS MULTIPLE CHANNELS STILL YOU CAN MEASURE INDIVIDUAL CHANNEL EFFICIENCY ODIGMA
- 19. A SIMPLE APPROACH USE THE TABLE SHOWN NEXT AND CAPTURE TRENDS ACROSS ALL RELEVANT METRICS ODIGMA
- 20. Cross Media Attribution tracking CHANNEL(S) AWARENESS CONSIDERATION PURCHASE ADVOCACY ODIGMA
- 21. CAPTURING DATA ONLINE MARKETING GIVES GREAT INSIGHTS FOR SALES CLOSURES ODIGMA
- 22. SALES TEAM NEEDS INFORMATION GIVE THEM AS MUCH AS POSSIBLE SO THAT THEY CAN PREPARE ODIGMA
- 23. INFORMATION EXCHANGE ENQUIRY SOURCE SEARCH TERM TIME SPENT ON SITE USER ENGAGEMENT USER DEMOGRAPHICS AD SHOWN SM PROFILE … SALES TEAM NEEDS TO BE TRAINED TO HANDLE THIS INFORMATION FOR HIGHER SALES ODIGMA
- 24. WHAT YOUR CUSTOMER WANTS MEASURE BY REAL TIME ANALYSIS ODIGMA
- 25. CUSTOMER SEGMENTATION IS IMPORTANT UNDERSTAND YOUR CUSTOMER BY THEIR BEHAVIOR ODIGMA
- 26. Test to Trust AWARENESS CONSIDERATION PURCHASE ADVOCACY Influencing Factors Pricing Display . Media showcase . Enquiry Form Length . Pick Up Facility . Seasonality . Testimonials . Fan / Follower base . And 100s of other factors . ODIGMA
- 27. CUSTOMER’S LIKES & DISLIKES CAN BE EASILY MEASURED TOO ODIGMA
- 28. Attribution tracking – Multiple Factors FACTOR(S) AWARENESS CONSIDERATION PURCHASE ADVOCACY $ $ $ $ ODIGMA
- 29. ACTIONS PERSONALIZATION FOR MAXIMUM BENEFITS ODIGMA
- 30. EVERY CUSTOMER IS NOT THE SAME OFFER UNIQUE OFFERINGS TO EACH ODIGMA
- 31. CREATE MARKETING GROUPS AS THE SAME CUSTOMER BEHAVES DIFFERENTLY IN DIFFERENT SITUATIONS ODIGMA
- 33. …AND THIS IS JUST THE START ODIGMA