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OCASI PDC. June 13th 2012




       Saying What We Do:
                                    Using communication
                             effectively for strengthening
                                community presence and
                            promoting leadership among
                                                newcomers


                   The experience of the Mennonite New Life Centre
The Mennonite New Life Centre
   Since 1983 supporting recent immigrants from diverse
    cultural communities. Special priority: low-income
    newcomers (asylum seekers and refugees).
   In 2007, a community consultation and visioning process
    led the New Life Centre to identify community organizing
    and advocacy work as a priority for the future.
          The Mennonite New Life Centre envisions a society in which all
           people from diverse cultural and religious backgrounds participate
           fully in all aspects of Canadian life.
          The Mennonite New Life Centre’s mission is to facilitate newcomer
           settlement and integration through holistic services and community
           engagement, carried out within a gender justice and anti-
           oppression framework.
The Mennonite New Life Centre

   We are modeling an approach that brings together
    community engagement and community services,
    working together with newcomers to reduce
    insecurity and reach integration, strengthen
    voices and increase social equality.
   A related priority involved addressing newcomer
    concerns with issues of access to employment and
    civic participation.
Newcomer Skills at Work: Refusing to
Settle for Less Project (2008- Metcalf Foundation)

  To respond to the needs and concerns of
          newcomers in relation to:
   Access to fair paid and meaningful employment
   Promotion   of leadership and civic engagement

while engaging them in collective analysis and
     advocacy to propose policy change.
Strategies

                   Nurturing newcomer
                    leadership through
                  analysis and action to
                  address root causes of
                   newcomer concerns



    Building connections           Strengthening our
    and solidarity among             organizational
         low-income               capacity to advocate
    newcomers, working              with low-income
    people and the social            newcomers for
          movement                  systemic change
Communication: strengthening newcomer
voices and promoting newcomer leadership

            Public
           Speaking
          Community
            Forums

           Video&
          New Voices

           Newcomer
            Advocacy
           Committee
             (PAR, monthly
           meetings, leadership
                trainings)
Conceptualizing the process:

    From the        •Breaking the isolation
                    •Verbalizing sense of exclusion
INDIVIDUAL to the   •Re-valuing assets
                    •Re-encountering with dreams and expectations
   COLLECTIVE       •Sharing systemic and structural analysis



                    •Having the first-hand experience, valuable analysis
From the CRITICAL   •Valuing the analysis, proposing changes
                    •Voicing priorities, shaping their environment
REFLECTION to the   •Creating concrete products (videos, presentations , etc)
     ACTION         •Sharing PAR findings (reflections)
                    •Leading community-based coalitions



From the LACK OF    •Understanding Canadian political (decision-making)
                    •Informing and using formal spaces for engagement
 KNOWLEDGE to       (voting, deputations, consultations process, etc)
                    •Training on key aspects
 the AWARENESS      •Realizing immigrant success not only job outcomes
Winter 2009/2010
Employer Incentives and Legislative Change:
Newcomer Internships and Employment Equity




Summer 2010
Civic and Political Participation of New Immigrates:
community experiences




Winter 2010/ 2011
Equity in Canada: refugee policy, employment
equity, women’s rights and freedom of expression.



Summer 2011
Contributions of new Canadians: invigorating our
democratic debate, building bridges between
cultures, giving back to local communities, and
stimulating the economy through creative
entrepreneurship.

Fall 2011:
Bright Ideas for a Better Ontario: increasing
academic success rates for immigrant
youth, ensuring newcomers enjoy health and
wellness , improving access to employment
opportunities



Summer 2012:
Canadian Experience
OUR LEARNINGS

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A3 saying what we do adriana salazar

  • 1. OCASI PDC. June 13th 2012 Saying What We Do: Using communication effectively for strengthening community presence and promoting leadership among newcomers The experience of the Mennonite New Life Centre
  • 2. The Mennonite New Life Centre  Since 1983 supporting recent immigrants from diverse cultural communities. Special priority: low-income newcomers (asylum seekers and refugees).  In 2007, a community consultation and visioning process led the New Life Centre to identify community organizing and advocacy work as a priority for the future.  The Mennonite New Life Centre envisions a society in which all people from diverse cultural and religious backgrounds participate fully in all aspects of Canadian life.  The Mennonite New Life Centre’s mission is to facilitate newcomer settlement and integration through holistic services and community engagement, carried out within a gender justice and anti- oppression framework.
  • 3. The Mennonite New Life Centre  We are modeling an approach that brings together community engagement and community services, working together with newcomers to reduce insecurity and reach integration, strengthen voices and increase social equality.  A related priority involved addressing newcomer concerns with issues of access to employment and civic participation.
  • 4. Newcomer Skills at Work: Refusing to Settle for Less Project (2008- Metcalf Foundation) To respond to the needs and concerns of newcomers in relation to:  Access to fair paid and meaningful employment  Promotion of leadership and civic engagement while engaging them in collective analysis and advocacy to propose policy change.
  • 5. Strategies Nurturing newcomer leadership through analysis and action to address root causes of newcomer concerns Building connections Strengthening our and solidarity among organizational low-income capacity to advocate newcomers, working with low-income people and the social newcomers for movement systemic change
  • 6. Communication: strengthening newcomer voices and promoting newcomer leadership Public Speaking Community Forums Video& New Voices Newcomer Advocacy Committee (PAR, monthly meetings, leadership trainings)
  • 7. Conceptualizing the process: From the •Breaking the isolation •Verbalizing sense of exclusion INDIVIDUAL to the •Re-valuing assets •Re-encountering with dreams and expectations COLLECTIVE •Sharing systemic and structural analysis •Having the first-hand experience, valuable analysis From the CRITICAL •Valuing the analysis, proposing changes •Voicing priorities, shaping their environment REFLECTION to the •Creating concrete products (videos, presentations , etc) ACTION •Sharing PAR findings (reflections) •Leading community-based coalitions From the LACK OF •Understanding Canadian political (decision-making) •Informing and using formal spaces for engagement KNOWLEDGE to (voting, deputations, consultations process, etc) •Training on key aspects the AWARENESS •Realizing immigrant success not only job outcomes
  • 8. Winter 2009/2010 Employer Incentives and Legislative Change: Newcomer Internships and Employment Equity Summer 2010 Civic and Political Participation of New Immigrates: community experiences Winter 2010/ 2011 Equity in Canada: refugee policy, employment equity, women’s rights and freedom of expression. Summer 2011 Contributions of new Canadians: invigorating our democratic debate, building bridges between cultures, giving back to local communities, and stimulating the economy through creative entrepreneurship. Fall 2011: Bright Ideas for a Better Ontario: increasing academic success rates for immigrant youth, ensuring newcomers enjoy health and wellness , improving access to employment opportunities Summer 2012: Canadian Experience

Hinweis der Redaktion

  1. Our communications tools and communication strategies have had in common three main principles, principles we apply to any communication piece.REFLECTION to the ACTIONHaving the first-hand experience, valuable analysis: the fact or living the immigration experience gives many elements to understand newcomer reality.Valuing the analysis, proposing changes: organizing experiences, community life in Canada, social movements.Voicing priorities, shaping their environment:Effective actions grounded in lived realities.Being proactive : being part of the solution and countering negative myths and messages about newcomers to CanadaSharing PAR findings: community forums, speaking with media, organizing workshops.Leading community-based coalitions: Latin American Civic Participation Campaign in the North West area of Toronto (16 organizations and community groups)INDIVIDUAL to the COLLECTIVEBreaking the isolation: English barriers, opportunity to meet others from same culture (identity and familiar “space”)Verbalizing sense of exclusion: being thankful but feeling of not being treated equally. Re-valuing assets:recognition of professional, social and political backgroundsRe-encountering with dreams and expectations: chance to bring back forgotten aspirations that they gave up because of immediate needs. Sharing systemic and structural analysis: community-based and academic researches about newcomer issues that overcome an individualist approachLACK OF KNOWLEDGE to the AWARENESSUnderstanding Canadian political: levels of government, its specific responsibilities in order to advocate effectively (policy recommendations)Knowing decision-making process: when and with whom to develop a political and collective action Informing and using institutional spaces for civic participation:deputations, community consultations, bill readings, meetings wit political representatives Voting process: political parties’ platforms', All Candidate Meetings, citizen duties, etc Training on key aspects: leadership, community organizing, public speaking, engaging media, use of social networks, documenting community process (video), design a campaign, etc.Realizing that immigrant success measured only by my labour market outcomes: promoting that social integration means also social and political participation.