Adma 08 Usability Preso Jbreeze

Objective Digital Pty Ltd Creating positive digital experiences Usability at ADMA 16 April 2007 James Breeze, Chief Experience Officer ©2007 Objective Digital Pty Ltd ABN 98 123 747 188 Level 3/50 York St, Sydney 2000

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Well designed software Desirability Usability Usefulness

An experience ideal ,[object Object],[object Object],[object Object],[object Object]

Increased awareness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Technique comparison (c)2007 Objective Digital Pty Ltd Validity Description Pros Cons Forum-Based Group Discussion Qual++ Requirements Fast Anywhere Less control Survey -Based Interactive Tool Quant Less detail On-Site 1-on-1 Qual Eye tracking Low users Slow Experimenter effect Expert Review Desk review Role playing Exhaustive, innovative No users

Remote testing ,[object Object],[object Object],[object Object],[object Object]

Engaging usability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Adma 08 Usability Preso Jbreeze

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