This document provides a strategic guide to optimizing pay-per-click search engine marketing campaigns on Google Adwords for lead generation. It discusses:
- The three pillars of search marketing: settings strategy, keyword strategy, and bidding/ad text strategy.
- How to set goals and metrics for lead generation campaigns including ROI, conversion rate, cost per conversion.
- Strategies for optimizing campaign settings, quality score, keywords, bidding, ads and landing pages.
- Using tools like Salesforce to integrate leads from Adwords and track the lead funnel to sales.
- Examples of calculating campaign ROI and using metrics to determine budgets needed to achieve sales goals.
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Lead Generation using Pay-Per-Click and Search Marketing with Google Adwords
1. NuSpark Marketing
A Strategic Guide to Lead Generation using
Pay-Per-Click Search Engine Marketing with
Google Adwords
www.nusparkmarketing.com, @nusparkmktg