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Business model generation ppt

  1. 1. Business Model Generation
  2. 2. 2
  3. 3. These slides are just samples. You can download full version of these PPT files at : www.sales-management-slides.com
  4. 4. 4
  5. 5. 5 The book “Business Model Generation” reviews how to formulate a Business Model Canvas which contains 9 main pillars in designing a business model. Here are the 9 main pillars...
  6. 6. Pillar 1: Customer Segment 6
  7. 7. Who is the market segment that we want to target? • Segmentation by socioeconomic class (upper, middle, lower) • Segmentation by gender • Segmentation by geographic location 7
  8. 8. Who is the market segment that we want to target? • Segmentation based on psychographic aspects (behavior and lifestyle of the target market) 8
  9. 9. Starbucks target market : upper middle class segment with an urban lifestyle
  10. 10. Middle class segment and practical behavior (instant coffee)
  11. 11. Pillar 2: Channel – how we distribute our products 11
  12. 12. Products can be sold offline, by multiplying sales outlets
  13. 13. Or products are sold online through the e-commerce channel
  14. 14. Pillar 3: Relationship with Customers 14
  15. 15. This third pillar demonstrates how we build the most effective relationship with our customers. What is our strategy to build relationship with customers and to maintain their loyalty? What communication channels will we use to interact with customers?
  16. 16. Pillar 4: Value Proposition 16
  17. 17. 17 Value proposition is the main benefit and value ​​that your product offers; and what most attracts potential customers to buy it.
  18. 18. 18 The value proposition can be in the form of product quality, product features, durability, or in the form of an economical price advantage
  19. 19. Honda's Value Proposition: good design, reliable engine and great after-sales service
  20. 20. Indomie's Value Proposition: affordable prices, available anywhere, and delicious taste…..
  21. 21. Google Search Engine Value Proposition: easy to use and very effective search results
  22. 22. Venmo Value Proposition: easy to use and practical
  23. 23. Pillar 5: Revenue Stream 23
  24. 24. 24 The fifth pillar is the revenue stream, or the main source of income for the business. Will you sell on a one-time event or subscription basis? How is the payment method – via cash or installments?
  25. 25. 25 Netflix earns revenue through the subscription system from its million members
  26. 26. 26 Mercedes Benz sells its cars with a cash and credit system (car installments)
  27. 27. 27 Pizza Hut gets cash income directly from its customers
  28. 28. Pillar 6: Key Resources 28
  29. 29. 29 The sixth pillar shows the key resources we need to make and sell the products or services we provide to customers
  30. 30. 30 Resources can be physical raw materials, finished goods, working capital, expertise resources, or can also be in the form of digital assets (internet network, social media followers)
  31. 31. 31 TESLA electric cars require intensive capital resources, expertise in making electric car batteries, and a network of electric chargers
  32. 32. 32 McD outlets need strategic locations, restaurant employees, good buildings, and raw materials to make ready-to-eat meals
  33. 33. 33 Gojek requires the resources of millions of Gojek drivers and also the power of the user-friendly application .
  34. 34. Pillar 7 : Key Activities 34
  35. 35. The seventh pillar shows the main activity to deliver a product or service that can satisfy customers.
  36. 36. 36 The main activity is also a key business process that greatly determines the company's competitive advantage.
  37. 37. 37 Amazon.com's main activities are to deliver products quickly and efficiently with a driverless forklift (robot forklift without human driver)
  38. 38. 38 Toyota's main activity is the process of lean manufacturing to produce high quality cars
  39. 39. 39 Upnormal cafe's main business process is to quickly serve a variety of food and drink
  40. 40. Pillar 8 : Key Partnership 40
  41. 41. Key partnerships give information about key collaborations to run a business, for example: who is the supplier, who is the investor, or who will be invited to cooperate to become a reseller/agent.
  42. 42. 42 Kopi Kenangan Cafe needs close cooperation with coffee suppliers/farmers; and also with malls that rent out cafe outlets
  43. 43. 43 Kopi Kapal Api needs close cooperation with distributors of beverage products and also with suppliers of coffee beans.
  44. 44. Pillar 9 : COST 44
  45. 45. This last pillar represents the cost or capital component required to run a business successfully.
  46. 46. The 9 pillars that have been described can be mapped in the following Business Canvas schema
  47. 47. The 9 pillars of TESLA
  48. 48. Google Business Model
  49. 49. 9 pillars of business canvas model : 1. Customer Segments 2. Distribution Channels 3. Relationship with Customers 4. Value Propositions 5. Revenue stream 6. Key Resources 7. Key Activities 8. Key Partnership 9. Cost
  50. 50. 51 FINISH