HOLISTIC MARKETING CONCEPT: Is it difficult to implement in the contest of a leading MNC ?

1. Welcome

2. HOLISTIC MARKETING
CONCEPT:
Is it difficult to implement in the contest of a
leading MNC
?

3. HOLISTIC MARKETING
CONCEPT

4. About
:

5. About logo:
Unilever is
committed to
making
sustainable living
commonplace and
their logo is a
visual expression
of that
commitment. Each
icon has a rich
meaning at its
core, and
represents some
aspect of our
effort to make
sustainable living
commonplace.

6. Internal marketing of Unilever
Bangladesh limited:
Unilever Bangladesh limited hires people
through different ways:
• competitions
• Newspaper
• Internet
• Website

7. Motivation
Bonus
Transport
facilities
Mobile
facilities
Residence
facilities
Attractive
environment

8. Integrated marketing of Unilever
Bangladesh limited:

9. advertising
TV
Online
&

10. Testimonial advertising

11. Sales promotion

12. Public Relation:

13. Campaign: Unilever And Planet
Ark Unite For Recycling Week

14. Action Program:

15. Performance Marketing:

16. Global environment:

17. Relationship Marketing

18. Emerging channel:
• Shopping complex
• Self Service Store
• Rural cosmetic store

19. UNILEVER CUSTOMER
DEVELOPMENT:

20. Conclusion