Japan Mobile
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japan mobile networking services sns social cell phone Neil Rubens Tokyo Japan MediaX New Metrics Social Media
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Japan Mobile
- 1. Mobile Advertisement & Social Networksin Japan New Metrics for New Media: Analytics for Social Media and Virtual Worlds Neil RubensAssistant ProfessorAI / eLearning Laboratory (Okamoto/Ueno)University of Electro-CommunicationsTokyo, Japanwww.DataMilking.org
- 2. softbank.jp
- 3. Mobile Photo Sharing (NTT) Photo is automatically transmitted over cell network http://otayori.nttdocomo.co.jp
- 4. Mobile IC: 28.5M users (Mar.2008) [cirius]
- 6. Majolica Mirror send your photo receive a photo of w/ a new make up style [asiajin.com]
- 8. [NTT 2007 / Infinita]
- 9. [infinita]
- 10. Growth of the mobile advertising market Internet Ad Mobile Ad 2008 Growth of Advertising Expenditures [D2 / Dentsu]
- 11. talking on the phone in public is considered rude ease of typing w/ numeric keypad flat rate data plans (~$40) high speed: 3.6 - 7.2 Mbps long train commute Data Adoption Factors http://www.flickr.com/photos/trippy-purple-cloud/714065406/ easy to type tirelessmusings.blogspot.com
- 12. free digital TV GPS gaming internet
- 13. mobile usage SNS access [Yamazaki] [PointOn Research] age 20-49
- 14. http://chronicle.augusta.com/images/headlines/102498/JAPAN_BANK.jpg personal communications could be stressful http://www.mukwonago.k12.wi.us/~jushkca/Ed%20bowing.jpg SNS provides an alternative medium
- 15. video sharing/commenting 9th most visited website in Japan users: 11 million, 0.26 million premium 2 billion comments http://www.nicovideo.jp/watch/sm7621651
- 16. members can shop Can add & delete ads [User-selected Ads] purchase # click # overall click # working on dataset construction
- 17. Need for GPS:
- 18. Location-based Ads Advertiser Target range 395% improvement in CTR Most successful categories of advertisers: Food & Restaurant Local Jobs and Employment Educational Institutions Beauty salons Car dealers [cirius]
- 19. User-generated gourmet SN 500,000 restaurants 900,000 food items 170,000 reviewers millions of users
- 20. Mobage game-based SNS mostly mobile, free > 500M PV / day 70% teen penetration rate 60% - 70% profit margin Sales [mobage]
- 21. game-based SNS free games mobile only sales: 70% virtual items 30% ads
- 24. popular SNS: 24M users Localization / adaptation is important [sidefeed] http://blog-imgs-22.fc2.com/c/a/n/canonsnk/2007_0319mixi.jpg
- 25. hosts blogs of many celebrities 40% of new blogs [sidefeed] can give points to posts
- 26. many trends are adopted worldwide http://www.flickr.com/photos/sanchome/525890022/ http://www.flickr.com/photos/27889738@N07/2981556460/sizes/l/ http://www.flickr.com/photos/26537660@N05/3193599369/sizes/o/
- 27. some trends stay local
Hinweis der Redaktion
- Thank you for this opportunity. Iwould like to briefly introduce some of the aspects of the mobile advertisement and SN in Japan.I have livedin Japan for sometime.I have finished PhD in Tokyo; and am now working at the University of Electro CommunicationsMy research interests are developing data mining methods for practical problemsSocial Media provide plenty of interesting datasets and related problemsThe slides are already available at the wiki of this workshop
- As you may know Japanese consumers are very demandingFor them both Aesthetics and functionality are very importantMobile manufacturers try their best to satisfy the consumer needsFor example recently a cell phone with the solar panel have been launchedAnother interesting applications is a UV censors which is very popular with the female population
- Mobile companies also come up with some rather creative servicesJapan has a very large senior population who are not very savvy with the use of new technologiesSo the mobile operator has introduce a special picture frame with mobile chipPhoto could be taken from a cell phone and then effortlessly transmitted over cell network and will be displayed on the picture frame without any imput required from the end userThis simple service have made life of many senior people a lot more joyful
- Another service is provided by utilizing the IC chip for many different servicesYour cell phone could be linked to your credit card account and used as a form of paymentYou can even use it at most vending machinesYou can use is as train passto check in for the flights and as a key to your homeIf you loose your mobile it could be deactivated right away, the only trick is that you have call the company
- Now In Japan it is hard to see ad without a qrcodeQr code is basically a bar code but contains a lot more data about 4,000 charactersMost often it used to encode a url with some additional parameters which could be used for trackingso if you want more information you simply point your cell in the direction of qr code and it will be scanned in under a secondYou may use it to provide additional information about the products being advertisedOn the bottom it will provide the building map so that you can easily find the office that you need