This document discusses optimizing registration forms to improve participation rates. It suggests asking questions that are relevant to collecting necessary information while minimizing unnecessary questions. Questions should have a clear purpose and be asked at an appropriate time. The document also discusses using different participation types to engage participants, such as indicating support levels or connection to a cause for fundraising events. Traditional participation types like "I'm new here" or "I'm a pro" can help target messaging. The overall goal is to design forms focusing on participants' needs and collecting only essential information to improve registration and participation.

1. Registration Optimization
2015 P2P Roundtable
Prepared by:
Shana Masterson

2. Looking beyond
our world…

3. 3

4. 4

5. 5

6. 6

7. Information Collection

8. 8
Why do we ask?
What size t-shirt do you wear?

9. Are you designing
your form for YOU
or for your
PARTICIPANTS?

10. 10
Simplicity = Conversion
• Don’t make me think.
• Do I have a plan for this information?
• Can I ask for this later?
• Explain what the question means and why the info is
important.

11. 11
What purpose
does each
question
serve?

12. 12
How do you
react when
this happens?

13. 13
Who does this
benefit?
How many
people answer
correctly?

14. 14
Is this the right
time to ask this?
Why are you
deciding for me?

15. 15
Are these
questions
appropriate?

16. 16

17. 17
Do you need this information NOW?
1. Will you be attending the after party?
2. Is your company interested in sponsoring this
event?
3. Would you like to join the committee?
4. Where do you plan to park on the day of the event?
5. If you are renting a bike, what is your height and
inseam?
6. Do you have an older automobile you might want to
donate?

18. Other Improvements

19. 19
Huh?

20. 20
Traditional Participation Types

21. 21
Use Them To Your Advantage!

22. 22
Other Ideas
Loyalty
• I’m new here
• I’m a pro
Fundraising
• I’m going to fundraise to help beat cancer
• I’m striving to be a cancer warrior by raising $1,000 or more
• I’m not going to fundraise to help beat cancer
Connection to the Cause
• I have autism
• I am a parent of a child with autism
• I am a family member of someone with autism
• I’m a friend of someone with autism
• I just want to help fight autism

23. 23
This is a Fundraiser!
Mission
Prizes

24. 24
What’s Next?

25. 25
What’s Next?

26. What Will You Change?