1. Creating the Optimal Mobile Broadband
Experience from an Operator’s Perspective
Praveen Rajan
Head of Mobile Internet & Advanced Data Services, DiGi Telecommunications
Mobile Broadband Asia
30 March 2011, Singapore

2. 5 Things About Malaysia

3. 5 Things About Malaysia

4. 5 Things About DiGi

5. 5 Things About DiGi

7. Easier to Predict
when & where usage occurs
big screen user behaviour

8. Longer Attachment
spend more time
& hog the network
big screen user behaviour

9. CONSUME
MORE
better speed
= longer surf time
= bigger volume
big screen user behaviour

10. Harder to Predict
when & where usage occurs
small screen user behaviour

11. Shorter Attachment
short bursts of usage as &
when needed
small screen user behaviour

12. Device Drives Usage
beware of smartphones
small screen user behaviour

13. • Easier to predict
• Harder to predict
when & where
when & where
• Longer
• Shorter
attachment to the
attachment to the
network
network
• Better speed
• Usage depends
drives more
on device
volume

14. How are We Meeting Customers Expectations?

15. 1 Customers
want honesty
about speed

16. 2
Show Indoor &
Outdoor Coverage
Maps
big screen & small
screen have varying
levels of tolerance

17. 3
Fair Use
Quota for
all Products
Start early,
communicate
everywhere

18. 4
Your Backup
Broadband
complimentary to
fixed broadband

19. Zero Settings
Get rid of multiple
APNs, set defaults in
devices
5

20. ATTENTION!
You have reached 75%
of your quota.
Smart Notifications
Opportunity to upsell to
premium packages
6

21. Peace of Mind Pricing
no charge after quota
incentivize customers to upgrade or buy top-ups
7

22. Speed /
Consistency
Transparency Quota
Optimal Mobile
Broadband
Experience
Turnaround Peace of Mind
Time Pricing
Settings Coverage

25. Questions?