Webinar for LDC participants attending the Strategic Alignment Workshop

1. Strategic
Alignment
The Architecture of Effective Organisations
Dr Norman Chorn
Monday, 11 April 2011

2. Using webinars
• flexible and convenient - but with some
drawbacks
• limited by bandwidth and internet speed
• so slides seem boring
• sorry!
Monday, 11 April 2011

3. Dr Norman Chorn
Future Builder
Organisation architect
Change master
Thought Leaders Mentor
Monday, 11 April 2011

4. Today
What’s the purpose?
Introductions
Our two days together
Coaching sessions
Preparation
Questions
Monday, 11 April 2011

5. To design and build effective
organisations through...
hy are
Strategic Alignment
W Organisation Architecture
w e here? Future Building
Thought Leadership
Monday, 11 April 2011

6. Jeff Brenman
Monday, 11 April 2011

7. Day 1 Day 1
Program map Growth pathways
Strategic alignment Future building
Strategic alignment exercise Future building exercise
Organisation architecture Thought leadership
Org architecture exercise Thought Leadership in practice
Monday, 11 April 2011

8. Strategic Alignment
Operating Environment
identify customer
(Customers / Markets) needs
develop strategic
Strategy response
Culture
define requisite
culture
shape leadership
Leadership behaviours
Monday, 11 April 2011

9. Organisation architecture
Monday, 11 April 2011

10. Organisation architecture
Family and IWI Schooling ECEs Tertiary instit.
community
Systems integrator -
Customer Customer Customer Customer Customer
interface interface interface interface interface
Value Value Value Value Value
proposition proposition proposition proposition proposition
Value chain services / processes - part of VPs
Support services / processes - part of org infrastructure
Leadership team and OCE
Monday, 11 April 2011

11. Pathways to growth
Product / service
innovation
Customer intimacy
Operational
excellence
Adapted from
The Alchemy of Growth (Baghai, Coley & White 1999)
Building Corporate Resilience (Chorn, 2006)
Monday, 11 April 2011

12. Simple distinction
Planning = setting objectives and actions to achieve a goal
Strategy = positioning and equipping the organisation for
the future
Monday, 11 April 2011

13. Back-casting Future
capabilities
Future
capabilities
Action plan to develop
future capabilities
Future
capabilities
Now
Future
Some 50 - 70% capabilities
of these
capabilities are
likely to overlap
Future
Monday, 11 April 2011

14. “Thought leadership centers on earning trust and
credibility. Thought leaders get noticed by offering
something different—information, insights, and ideas, for
instance.
Thought leadership positions you and your company as
an industry authority and resource and trusted advisor by
establishing your reputation as a generous contributor to
your industry.”
Monday, 11 April 2011

15. See what is really Adjust how you Build a movement
going on share ideas of followers
Know what you Share what you Connect your ideas
know know with others
How creative
Know who you are Share who you are people get things
done
Monday, 11 April 2011

16. Perspective Adaptability Advocacy
Expertise Delivery Clicking
Uniqueness Positioning Execution
Monday, 11 April 2011

17. Preparing for your
coaching session
what issues are you grappling
with at work?
what areas do you wish to apply
in your work?
how could we make some
positive changes at work?
Monday, 11 April 2011

18. Preparing for the workshop
Book on “Strategic Alignment”
Articles posted online
Issues to pursue in coaching
Monday, 11 April 2011

19. Questions or
comments?
Monday, 11 April 2011