SlideShare ist ein Scribd-Unternehmen logo
1 von 28
CORPORATE BRANDING The New Global Trend Anupama & Nizar
“ India has the brand capital.It has the intellectual capital.All we need is a sense of belief in ourselves that we can turn our natural advantages into the creation of global brands ”. -DIRUBAI AMBANI
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Corporate branding process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1.Discovery process ,[object Object],[object Object],[object Object]
Case in point :  Philips and acer computers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
audiences?? ,[object Object],[object Object],[object Object],[object Object],[object Object]
2.Strategic process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3.Communication process ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
4.  Management Process ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Corporate Branding- Indian Scenario. ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
 

Weitere ähnliche Inhalte

Was ist angesagt?

Brand Equity
Brand EquityBrand Equity
Brand EquitySj -
 
The why and how of building a strong brand slideshare
The why and how of building  a strong brand slideshareThe why and how of building  a strong brand slideshare
The why and how of building a strong brand slideshareTony Morrison
 
Dabur brand revitalization & reinforcement
Dabur brand revitalization & reinforcementDabur brand revitalization & reinforcement
Dabur brand revitalization & reinforcementKhalilullah Khan
 
Brand revitalization
Brand revitalizationBrand revitalization
Brand revitalizationsherluvsu
 
Brand Personality
Brand PersonalityBrand Personality
Brand PersonalitySj -
 
Kapferer Brand identity Prism
Kapferer Brand identity PrismKapferer Brand identity Prism
Kapferer Brand identity PrismZeynep Çıkın
 
5 Brand Elements for a Killer Branding Strategy
5 Brand Elements for a Killer Branding Strategy 5 Brand Elements for a Killer Branding Strategy
5 Brand Elements for a Killer Branding Strategy Heather Akerberg
 
Customer Based Brand Equity
Customer Based Brand EquityCustomer Based Brand Equity
Customer Based Brand EquityYIGIT ACIKAY
 
Brand Portfolio
Brand PortfolioBrand Portfolio
Brand Portfoliosdusane1
 
Brand Awareness PowerPoint Presentation Slides
Brand Awareness PowerPoint Presentation Slides Brand Awareness PowerPoint Presentation Slides
Brand Awareness PowerPoint Presentation Slides SlideTeam
 
Corporate Branding and The Effect It Has On Business
Corporate Branding and The Effect It Has On BusinessCorporate Branding and The Effect It Has On Business
Corporate Branding and The Effect It Has On BusinessBryan Calabro
 
Brand Image
Brand ImageBrand Image
Brand Imageair
 

Was ist angesagt? (20)

Co branding
Co brandingCo branding
Co branding
 
Brand Equity
Brand EquityBrand Equity
Brand Equity
 
The why and how of building a strong brand slideshare
The why and how of building  a strong brand slideshareThe why and how of building  a strong brand slideshare
The why and how of building a strong brand slideshare
 
Brand Equity Ppt
Brand Equity PptBrand Equity Ppt
Brand Equity Ppt
 
Dabur brand revitalization & reinforcement
Dabur brand revitalization & reinforcementDabur brand revitalization & reinforcement
Dabur brand revitalization & reinforcement
 
Brand revitalization
Brand revitalizationBrand revitalization
Brand revitalization
 
Brand
BrandBrand
Brand
 
Brand Personality
Brand PersonalityBrand Personality
Brand Personality
 
Kapferer Brand identity Prism
Kapferer Brand identity PrismKapferer Brand identity Prism
Kapferer Brand identity Prism
 
Celebrity marketing
Celebrity marketingCelebrity marketing
Celebrity marketing
 
Brand extension
Brand extensionBrand extension
Brand extension
 
5 Brand Elements for a Killer Branding Strategy
5 Brand Elements for a Killer Branding Strategy 5 Brand Elements for a Killer Branding Strategy
5 Brand Elements for a Killer Branding Strategy
 
Customer Based Brand Equity
Customer Based Brand EquityCustomer Based Brand Equity
Customer Based Brand Equity
 
Brand Portfolio
Brand PortfolioBrand Portfolio
Brand Portfolio
 
Brand Awareness PowerPoint Presentation Slides
Brand Awareness PowerPoint Presentation Slides Brand Awareness PowerPoint Presentation Slides
Brand Awareness PowerPoint Presentation Slides
 
Brand Strategy
Brand StrategyBrand Strategy
Brand Strategy
 
Corporate Branding and The Effect It Has On Business
Corporate Branding and The Effect It Has On BusinessCorporate Branding and The Effect It Has On Business
Corporate Branding and The Effect It Has On Business
 
Dagmar
DagmarDagmar
Dagmar
 
Brand architecture strategy
Brand architecture strategyBrand architecture strategy
Brand architecture strategy
 
Brand Image
Brand ImageBrand Image
Brand Image
 

Ähnlich wie CORPORATE BRANDING Global Trend

Branding for startups
Branding for startupsBranding for startups
Branding for startupsnascent
 
Brand Management - Module 1 Notes
Brand Management - Module 1 NotesBrand Management - Module 1 Notes
Brand Management - Module 1 NotesBella Meraki
 
The Branding Imperative, Fanen Acho
The Branding Imperative, Fanen AchoThe Branding Imperative, Fanen Acho
The Branding Imperative, Fanen AchoFanen Acho
 
Whatsyourbrandstory
WhatsyourbrandstoryWhatsyourbrandstory
WhatsyourbrandstoryDeb Schmidt
 
BoB Brochure - August 2016
BoB Brochure - August 2016BoB Brochure - August 2016
BoB Brochure - August 2016Linzi Boyd
 
5 TRENDS FOR DIGITAL AGENCIES (AND BRANDS) TO BE READY FOR 2020
5 TRENDS FOR DIGITAL AGENCIES (AND BRANDS) TO BE READY FOR 20205 TRENDS FOR DIGITAL AGENCIES (AND BRANDS) TO BE READY FOR 2020
5 TRENDS FOR DIGITAL AGENCIES (AND BRANDS) TO BE READY FOR 2020Eric Shutt
 
Corporate brand building process by bhawani nandan prasad mba, iim calcutta
Corporate brand building process by bhawani nandan prasad   mba, iim calcuttaCorporate brand building process by bhawani nandan prasad   mba, iim calcutta
Corporate brand building process by bhawani nandan prasad mba, iim calcuttaBhawani N Prasad
 
Building Brand Value Through Social Media
Building Brand Value Through Social Media Building Brand Value Through Social Media
Building Brand Value Through Social Media Diva Marketing (Blog)
 
133 191102 B2B Brand Management 6-7 by Philip Kotler and Waldemar Pfoertsch
133 191102 B2B Brand Management 6-7 by Philip Kotler and Waldemar Pfoertsch133 191102 B2B Brand Management 6-7 by Philip Kotler and Waldemar Pfoertsch
133 191102 B2B Brand Management 6-7 by Philip Kotler and Waldemar PfoertschLia s. Associates | Branding & Design
 
project on research methodology n data analysis
project on research methodology n data analysis project on research methodology n data analysis
project on research methodology n data analysis asha mishra
 
assisgnment on branding and brand management
assisgnment on branding and brand management assisgnment on branding and brand management
assisgnment on branding and brand management Md. Mamun Hasan Biddut
 
Brand Masterclass Week Two
Brand Masterclass Week TwoBrand Masterclass Week Two
Brand Masterclass Week TwoIdris Mootee
 
Brand name
Brand nameBrand name
Brand nameAjilal
 
How to manage people in an organisation pgp (1)
How to manage people in an organisation pgp (1)How to manage people in an organisation pgp (1)
How to manage people in an organisation pgp (1)PROF. PUTTU GURU PRASAD
 

Ähnlich wie CORPORATE BRANDING Global Trend (20)

Branding for startups
Branding for startupsBranding for startups
Branding for startups
 
Brand Management - Module 1 Notes
Brand Management - Module 1 NotesBrand Management - Module 1 Notes
Brand Management - Module 1 Notes
 
The Branding Imperative, Fanen Acho
The Branding Imperative, Fanen AchoThe Branding Imperative, Fanen Acho
The Branding Imperative, Fanen Acho
 
EFFECTIVE BRAND BUILDING
   EFFECTIVE BRAND BUILDING   EFFECTIVE BRAND BUILDING
EFFECTIVE BRAND BUILDING
 
Whatsyourbrandstory
WhatsyourbrandstoryWhatsyourbrandstory
Whatsyourbrandstory
 
BoB Brochure - August 2016
BoB Brochure - August 2016BoB Brochure - August 2016
BoB Brochure - August 2016
 
Brand equity
Brand equityBrand equity
Brand equity
 
Corporate communication and pr unit 1
Corporate communication and pr unit 1Corporate communication and pr unit 1
Corporate communication and pr unit 1
 
5 TRENDS FOR DIGITAL AGENCIES (AND BRANDS) TO BE READY FOR 2020
5 TRENDS FOR DIGITAL AGENCIES (AND BRANDS) TO BE READY FOR 20205 TRENDS FOR DIGITAL AGENCIES (AND BRANDS) TO BE READY FOR 2020
5 TRENDS FOR DIGITAL AGENCIES (AND BRANDS) TO BE READY FOR 2020
 
Corporate brand building process by bhawani nandan prasad mba, iim calcutta
Corporate brand building process by bhawani nandan prasad   mba, iim calcuttaCorporate brand building process by bhawani nandan prasad   mba, iim calcutta
Corporate brand building process by bhawani nandan prasad mba, iim calcutta
 
Building Brand Value Through Social Media
Building Brand Value Through Social Media Building Brand Value Through Social Media
Building Brand Value Through Social Media
 
Brand positioning
Brand positioningBrand positioning
Brand positioning
 
133 191102 B2B Brand Management 6-7 by Philip Kotler and Waldemar Pfoertsch
133 191102 B2B Brand Management 6-7 by Philip Kotler and Waldemar Pfoertsch133 191102 B2B Brand Management 6-7 by Philip Kotler and Waldemar Pfoertsch
133 191102 B2B Brand Management 6-7 by Philip Kotler and Waldemar Pfoertsch
 
project on research methodology n data analysis
project on research methodology n data analysis project on research methodology n data analysis
project on research methodology n data analysis
 
assisgnment on branding and brand management
assisgnment on branding and brand management assisgnment on branding and brand management
assisgnment on branding and brand management
 
Brands
BrandsBrands
Brands
 
Branding[1]
Branding[1]Branding[1]
Branding[1]
 
Brand Masterclass Week Two
Brand Masterclass Week TwoBrand Masterclass Week Two
Brand Masterclass Week Two
 
Brand name
Brand nameBrand name
Brand name
 
How to manage people in an organisation pgp (1)
How to manage people in an organisation pgp (1)How to manage people in an organisation pgp (1)
How to manage people in an organisation pgp (1)
 

CORPORATE BRANDING Global Trend

  • 1. CORPORATE BRANDING The New Global Trend Anupama & Nizar
  • 2. “ India has the brand capital.It has the intellectual capital.All we need is a sense of belief in ourselves that we can turn our natural advantages into the creation of global brands ”. -DIRUBAI AMBANI
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.