Pannel presentation at IMI Delhi for "Srijan"-the marketing conclave

1. Consumers: The real Brand owners Srijan 2010

3. 04/15/11 Consumer: The real Brand owners Consumer Engagement

4. 04/15/11 Consumer: The real Brand owners Consumer Engagement

5. 04/15/11 Consumer: The real Brand owners Consumer Engagement

6. 04/15/11 Consumer: The real Brand owners Consumer Engagement

7. 04/15/11 Consumer: The real Brand owners Consumer Engagement

8. 04/15/11 Consumer: The real Brand owners Mumbai is the fourth largest city by population in The world with a population of nearly 19 million. HCC (Hindustan Construction Company) was awarded the contract to execute the Bandra Worli Sea Link Bridge by Maharashtra State Road Development Corporation (MSRDC). Bandra Worli Sea Link Bridge is an 8 lane cable stayed 5.6 km bridge linking Bandra and Worli. Toll plazas will control access at Khan Abdul Ghaffar Khan Road on worli end and at Love Grove Junction in the Bandra end. Bandra Worli Sea Link Bridge cuts the distance and travel time from Mahim to Worli. Toll price is expected to be around Rs.50/- per four wheelers. Bandra worli sea link project high lights: An 8-lane bridge with 2 lanes dedicated for buses. Unique bridge design and becomes landmark to Mumbai city. Modern toll plaza of 16 lanes with automated toll collection system. Estimated project cost is Rs.1600/- crores. Estimated savings in fuel cost for Vehicles: Rs. 100 Crores per annum. Although designed for a speed of 100 kmph, initially MSRDC plans to impose a 50 kmph speed limit to prevent accidents and enable motorists to get accustomed.

9. Genuine concern & compassion for consumers Repeated consistency in delivery Think ahead 04/15/11 Consumer: The real Brand owners Consumer engagement

10. 04/15/11 Consumer: The real Brand owners

11. 04/15/11 Consumer: The real Brand owners

12. 04/15/11 Consumer: The real Brand owners Consumer engagement

13. 04/15/11 Consumer: The real Brand owners

14. Consumer as creators 04/15/11 Consumer: The real Brand owners Consumer engagement Education system Rote learning Teacher telling Students learning? Various Learning styles Mugging up vs real learning Memory = Intelligence Real Application

15. Consumer as creators 04/15/11 Consumer: The real Brand owners Over 400 schools in India Over 1,40,000 learners Over 60,000 teachers & principals International repute UAE, Singapore, Bhutan Cambridge, Harvard, IIMs, IITs, IMI, Teach for America People talk 3 years!

18. 04/15/11 Consumer: The real Brand owners

19. 04/15/11 Consumer: The real Brand owners Consumer Engagement

20. Convenience - one touch sync Vs effort 04/15/11 Consumer: The real Brand owners

21. 04/15/11 Consumer: The real Brand owners Consumer engagement

22. 04/15/11 Consumer: The real Brand owners Lasting Consumer Engagement Consumer Engagement