This document provides an introduction to intellectual property for business advisors. It defines intellectual property as the collective rights protecting investments in brands, design, technology, and arts. These rights include monopolies on patents and registered trademarks, as well as protections from copying for copyright and confidential information. Intellectual property is important for promoting innovation, participating in global trade, and balancing public and private interests. The document outlines various intellectual property rights and considerations for acquiring, enforcing, and obtaining assistance with intellectual property.
3. What is “Intellectual Property” Collective name for a bundle of rights that protect investment in brands, design, technology and the arts, Some of those rights are monopolies while others are protection from copying Some arise automatically Others require registration
4. Why it is important Probably most cost-effective way to promote investment in new products, processes and services Condition of membership of world trade system Essential for science and technology Strikes a balance between conflicting public interests
5. Brands Passing off – common law right of action Registered trade marks – monopoly of name, logo, initials or any other sign for specified goods or services Registered Design Geographical Indications
6. Design Aesthetics – registered designs, Community designs and artistic copyright Functionality – national unregistered design right and semiconductor chip topography
7. Technology Patents – 20-year monopoly of new product or process disclosed to the world Confidentiality – indefinite protection of secret technical or commercial information disclosed in confidence Unregistered Design Rights Copyright and database rights
8. Arts Copyright – protection from copying of books, poems, paintings, plays, films, sound recordings, broadcasts Rights in Performances – right of actors, dancers, musicians, singers and other performers to authorize taping or filming
9. Acquisition Rights arising automatically: copyright, unregistered design rights, unregistered Community design, database right, rights in performances, confidentiality and passing off Rights requiring Registration: patents, trade marks, registered designs
10. Enforcement Civil Litigation: claim must be brought where infringement arises Criminal Penalties: counterfeiting, piracy and bootlegging Alternative Dispute Resolution: domain name disputes, Patent Office opinions, mediation
11. Costs Acquisition: Patent Office Fees, Searches, Translations, Examinations, Professional Fees, Renewal Fees Enforcement: €50,000 in France, Germany, Netherlands, £1 million High Court, US$2 million USA
12. Reasons for Patenting Condition of Funding: eligibility for grants and loans, investment by angels and VCs Licensing Potential Force of Habit Inventors’ Vanity … . but remember most UK patents are never worked.
13. Suggested Approach What is economic potential of new product or service? What is the threat to that potential? What legal protection is available? Compare cost of acquisition and protection against potential
14. Sources of Help Patent and Trade Mark Attorneys: acquire registered rights and advise on licensing and enforcement IP Specialist Solicitors: Manage legal business including licensing and enforcement Patent Counsel: Specialist advice, drafting and representation