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nina simon, museum 2.0
nina@museumtwo.com
@ninaksimon on twitter

slides at http://bit.ly/participatorymuse
where i live
what i do
balboa park online collaborative
boston children’s museum
calgary science center
chabot space science center
chicago history museum
denver art museum
experience music project
girls math and science partnership
international spy museum
monterey bay aquarium
oakland museum
SFMOMA
smithsonian museum of natural history
statens museum for kunst
tech museum of innovation
why i’m here
what i advocate



the participatory institution
is a place where visitors can
create, share, and connect
with each other around
content.
in cultural institutions, that can mean...




   Cantor Art Center                      upper: SFMOMA     Denver Community Museum
                       lower: Science Museum of Minnesota
and it requires some changes




Authority is content provider
and it requires some changes




Authority is content provider   Authority is platform provider
why would you want to do this?
              participation does five things best:
                      deliver personal relevance
                     celebrate and network
                   diverse voices
                      deliver dynamic content
                     encourage interpersonal
                   dialogue
                     support collaborative +
                   creative practice
why would you want to do this?
              to deliver personal relevance




                                London Science Museum
why would you want to do this?
   to celebrate and network diverse visitors’ voices




                                         Minnesota History Center
why would you want to do this?
      to deliver dynamic content and experiences




                                Worcester City Art Gallery & Museum
why would you want to do this?
      to deliver dynamic content and experiences




                                Worcester City Art Gallery & Museum
why would you want to do this?
      to deliver dynamic content and experiences




                                Worcester City Art Gallery & Museum
why would you want to do this?
          to encourage interpersonal dialogue




                                   University of Washington
why would you want to do this?
       to support collaborative, creative practice




                                       Victoria & Albert Museum
why would you want to do this?
              participation does five things best:
                      deliver personal relevance
                     celebrate and network
                   diverse voices
                      deliver dynamic content
                     encourage interpersonal
                   dialogue
                     support collaborative +
                   creative practice
how can you do it well?




                    what do they
                    need?
how can you do it well?

                    what are
                    you about?




                    what do they
                    need?
how can you do it well?

                    what are
                    you about?

                    what will these
                    relationships look
                    like?


                    what do they
                    need?
five techniques for
      participatory engagement


1. be personal / i like museums + heroes
2. scaffold the experience / side trip
3. design for thoughtful response / on the road
4. offer multiple engagement points / youtube
5. connect to known frameworks / human library
five techniques for
      participatory engagement


1. be personal / i like museums + heroes
2. scaffold the experience / side trip
3. design for thoughtful response / on the road
4. offer multiple engagement points / youtube
5. connect to known frameworks / human library
ilikemuseums.com
five techniques for
      participatory engagement


1. be personal / i like museums + heroes
2. scaffold the experience / side trip
3. design for thoughtful response / on the road
4. offer multiple engagement points / youtube
5. connect to known frameworks / human library
90,000 visitors, 37,000 posters made    Denver Art Museum




average time poster-making: 25 minutes
social participation also requires scaffolding




                                             GoMA
social participation also requires scaffolding




 Find someone about your height to help you with this exhibit




                                                                GoMA
social participation also requires scaffolding




 Find someone aboutyour gender to help you with this exhibit
    Ask a stranger of your height do this activity with you




                                                               GoMA
five techniques for
      participatory engagement


1. be personal / i like museums + heroes
2. scaffold the experience / side trip
3. design for thoughtful response / on the road
4. offer multiple engagement points / youtube
5. connect to known frameworks / human library
Lowell National Historical Park
five techniques for
      participatory engagement


1. be personal / i like museums + heroes
2. scaffold the experience / side trip
3. design for thoughtful response / on the road
4. offer multiple engagement points / youtube
5. connect to known frameworks / human library
don’t focus solely on creators...




the vast majority of social media users are not creators
what makes YouTube different?
five techniques for
      participatory engagement


1. be personal / i like museums + heroes
2. scaffold the experience / side trip
3. design for thoughtful response / on the road
4. offer multiple engagement points / youtube
5. connect to known frameworks / human library
I’ve never had a gay friend. It was unbelievably
exciting to find myself facing him with his body,
opinions and identity. It seems he was not very
different from me and especially he was not an
alien. From now on, I will not disrupt my
communication with the gays, I will enhance it.
                    - Reader in Istanbul, 2007
participation can be for everyone




        Auckland Museum         Minnesota History Museum
what’s your idea?
contact me anytime
      nina@museumtwo.com
   http://www.museumtwo.com



Download slides at http://bit.ly/participatorymuse

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The Participatory Museum - Long Presentation

  • 1. nina simon, museum 2.0 nina@museumtwo.com @ninaksimon on twitter slides at http://bit.ly/participatorymuse
  • 3. what i do balboa park online collaborative boston children’s museum calgary science center chabot space science center chicago history museum denver art museum experience music project girls math and science partnership international spy museum monterey bay aquarium oakland museum SFMOMA smithsonian museum of natural history statens museum for kunst tech museum of innovation
  • 5. what i advocate the participatory institution is a place where visitors can create, share, and connect with each other around content.
  • 6. in cultural institutions, that can mean... Cantor Art Center upper: SFMOMA Denver Community Museum lower: Science Museum of Minnesota
  • 7. and it requires some changes Authority is content provider
  • 8. and it requires some changes Authority is content provider Authority is platform provider
  • 9. why would you want to do this? participation does five things best: deliver personal relevance celebrate and network diverse voices deliver dynamic content encourage interpersonal dialogue support collaborative + creative practice
  • 10. why would you want to do this? to deliver personal relevance London Science Museum
  • 11. why would you want to do this? to celebrate and network diverse visitors’ voices Minnesota History Center
  • 12. why would you want to do this? to deliver dynamic content and experiences Worcester City Art Gallery & Museum
  • 13. why would you want to do this? to deliver dynamic content and experiences Worcester City Art Gallery & Museum
  • 14. why would you want to do this? to deliver dynamic content and experiences Worcester City Art Gallery & Museum
  • 15. why would you want to do this? to encourage interpersonal dialogue University of Washington
  • 16. why would you want to do this? to support collaborative, creative practice Victoria & Albert Museum
  • 17. why would you want to do this? participation does five things best: deliver personal relevance celebrate and network diverse voices deliver dynamic content encourage interpersonal dialogue support collaborative + creative practice
  • 18. how can you do it well? what do they need?
  • 19. how can you do it well? what are you about? what do they need?
  • 20. how can you do it well? what are you about? what will these relationships look like? what do they need?
  • 21. five techniques for participatory engagement 1. be personal / i like museums + heroes 2. scaffold the experience / side trip 3. design for thoughtful response / on the road 4. offer multiple engagement points / youtube 5. connect to known frameworks / human library
  • 22. five techniques for participatory engagement 1. be personal / i like museums + heroes 2. scaffold the experience / side trip 3. design for thoughtful response / on the road 4. offer multiple engagement points / youtube 5. connect to known frameworks / human library
  • 24.
  • 25. five techniques for participatory engagement 1. be personal / i like museums + heroes 2. scaffold the experience / side trip 3. design for thoughtful response / on the road 4. offer multiple engagement points / youtube 5. connect to known frameworks / human library
  • 26. 90,000 visitors, 37,000 posters made Denver Art Museum average time poster-making: 25 minutes
  • 27. social participation also requires scaffolding GoMA
  • 28. social participation also requires scaffolding Find someone about your height to help you with this exhibit GoMA
  • 29. social participation also requires scaffolding Find someone aboutyour gender to help you with this exhibit Ask a stranger of your height do this activity with you GoMA
  • 30. five techniques for participatory engagement 1. be personal / i like museums + heroes 2. scaffold the experience / side trip 3. design for thoughtful response / on the road 4. offer multiple engagement points / youtube 5. connect to known frameworks / human library
  • 31.
  • 33. five techniques for participatory engagement 1. be personal / i like museums + heroes 2. scaffold the experience / side trip 3. design for thoughtful response / on the road 4. offer multiple engagement points / youtube 5. connect to known frameworks / human library
  • 34. don’t focus solely on creators... the vast majority of social media users are not creators
  • 35. what makes YouTube different?
  • 36. five techniques for participatory engagement 1. be personal / i like museums + heroes 2. scaffold the experience / side trip 3. design for thoughtful response / on the road 4. offer multiple engagement points / youtube 5. connect to known frameworks / human library
  • 37. I’ve never had a gay friend. It was unbelievably exciting to find myself facing him with his body, opinions and identity. It seems he was not very different from me and especially he was not an alien. From now on, I will not disrupt my communication with the gays, I will enhance it. - Reader in Istanbul, 2007
  • 38.
  • 39. participation can be for everyone Auckland Museum Minnesota History Museum
  • 41. contact me anytime nina@museumtwo.com http://www.museumtwo.com Download slides at http://bit.ly/participatorymuse