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What is Social Media?

•
•
Nikos Drandakis
Nikos Drandakis

An overview of what is Social Media and why should businesses care about this future trend

Business
1 von 53
[object Object],SOCIAL MEDIA WEB 2.0
What is Social Media?
Transform the passive consumer ...
… into active participant
 
 
What’s in it for us ?
2 reasons:
1
Marketing has shifted. It’s no longer on two domains
a) Corporate Website
b) Google Traffic
c) Social Media
2
It’s huge ...
Google vs. Facebook
Google vs. MySpace
Google vs. YouTube
Google vs. hi5
100.000.000+ blogs * 33.000+ in Greece ** * Source: technorati.com ** Source: sync.gr
BLOGS Why did they succeed ? ,[object Object],[object Object],[object Object]
Case Studies
The breakup
Web 1.0
Web 2.0
The customer is in charge
The customer is in charge
Opportunity or a Threat ?
Many things about your company take place out of your control.
The Cryptonite case
 
The Cryptonite blog
 
Customer Generated Advertising
Alex’s complaints
Writes on his blog
Others comment with their opinion
Νο . 2 for Spirit Airlines on Google #2
The Jetblue case
From Information To Conversation
Social Networks
The tribes of the Internet Source: Forrester Research
Creators 13% ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: Forrester Research
Critics 19% ,[object Object],[object Object],[object Object],[object Object],Source: Forrester Research
Συλλέκτες (Collectors) 15% ,[object Object],[object Object],[object Object],Source: Forrester Research
Συμμετέχοντες (Joiners) 19% ,[object Object],[object Object],[object Object],Source: Forrester Research
Θεατές (Spectators) 33% ,[object Object],[object Object],[object Object],[object Object],Source: Forrester Research
Αμέτοχοι (Inactives) 52% ,[object Object],Source: Forrester Research
Dominant Activity SHARING
Sharing my Presentation www.slideshare.net/nikos
Professional Network
Our blog
Thank You! ,[object Object]

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