The whole mechanism and the methodology, process, quality measures, marketing tactics, swot analysis and every aspect regarding the company is discussed in detail.

1. -KHOPOLI PLANT

2. PARLE- as a company
• Type private limited
• Industry food
• Founded 1929
• Founder Chauhan Family
• Headquarters Vile Parle(East),Mumbai,
Maharashtra, India
• Mother units 9
• Total units 120
• Market share 40%in biscuits
15% in confectionaries

3. Brands
• Biscuits
Parle-G, Krack Jack, Monaco, Kreams, Golden Arcs, Parle Marie, Milk
Shakti, Parle Hide & Seek, Top, Parle Gold Star, Happy Happy, 20-20, simply
good, namkeen
• Sweet Confectionery
Melody, Mango Bite, Poppins, 2 in 1 Eclairs, Mazelo, Kismi Toffee Bar,
London Derry, Kaccha Mango Bite
• Snacks
Monaco Smart Chips, Parle's Wafers, Fulltos, Parle Namkeen.

4. Parle-G….as a Brand
• As a brand it is associated with certain good values as honesty, loving,
sharing and caring.
• It symbolizes energy and nutrition.
• It has become an icon.
• It has become a part of life of various Indians.
• Parle-G symbolizes quality, health and grest taste be it in big city or
small village.

5. Consumer psyche and
Parle-G
• It is consumed by people of all ages, living in cities and in villages
from the rich to the poor.
• For some it is a wholesome meal
• For some it is a breakfast.
• For some it’s a best compliment forchai
• For some it’s a way of getting mentally charged from their boring
lifestyle.

6. Import and Export
Parle confectionaries and biscuits are gaining fast acceptance in
international markets of countries such as Abu Dhabi, Africa, Dubai,
South America, Sri Lanka and also in more sophisticated markets like
USA and Australia.

7. Quality commitments
• Regular audits.
• PQS (Parle Quality System) implementation.
• COSTCO
• Every batch of biscuits and other products is thoroughly checked by
staff with most modern equipment's.
• Production is done under hygienic conditions

8. Khopoli Plant
• Its an 8 year old plant in a total of 12.5 acres land.
• 2 printing lines.
• 1 carton box line.
• 2 wrapper lines.
• 1 jar blowing line.
• 6 days production.
• Weekly maintenance.

9. Khopoli Plant-
1-Manufacturing Lines
• Line 1- Parle G and hide and seek
• Line 2- Cheezling
• Line 3- Milano
• Line 4- Central fill line(dark fantasy)

10. 2-Production Statistics
• Kacchaa mango bite 20-30 ton/day
• Mazello candy 3500tonn/month
• Cartoon box 10lakh/month
• Wrapper 400 ton/month
• Jar blowing 5000jars/day
In 1 minute the plant undertakes 1250 packets of biscuits per
minute packing and 12500 packets of candies per minute.

11. 3-Products
• Parle-G
• Hide and Seek
• Mazelo
• Kachha Bite
• Mango Bite
• Milano

12. 4-Manforce
• In all 775 workers
(1) 400 on role employees
(2) 375 contractual
• Total 3 shifts in operation
Recruitment
-SSC passed
-ITI known
-below 35 years of age
-Man force recruited Maharashtra, Goa, Karnataka,
UP,MP, Bihar, Haryana, Chhattisgarh, Delhi Andhra Pradesh,
Telangana.

13. 5-Quality controlling
steps
• Follow food norms
• PQS system
• Undergo through food safety and social compliance audits.

14. 6-Activities undertaken
• 5 S
• Library
• Parle Parivar Magazine
• Appreciation Tree
• Uniform
• Parle Prayer
• Notice Board
• Parle Gaan
• Open House
• ODP-Officer Development
Programme
• Tea with Team mates
• Kaezine
• Star of the month

15. 7-CSR Activities
• Home visits(family of employees for absenteeism)
– Feedback of family members
– Parents respect
– 5S implementation at home as well
– School/college/technical unit visits.

16. 8-Training &
Development
• Internal and external training
• Naturopathy and Vipasana training
• Art of living
• Personality Development
• AIDS awareness
• ME to WE
• Safety meetings
– Celebrating safety week
– Mock drills(twice a month)

17. 9-Sports activities
• Picnics
• Parley Darshan
• Cultural programme
• Teachers Day
• All festival celebration
• Womens day-discussion

18. 10-Welfare activities
• Medical check-up
(twice a year)
• Transport facility
• Ambulance room
• Canteen facility
• Accommodation facility
• Birthday celebrations.
• Rest room
• Energy nutrition drink

19. 11-Operations
Toffees
Toffee cooker Flavors are added Cooling
Pulling
machine
ShapingPackingDispatching
Milk tank

20. Biscuits
Pre-mixing Forming Backing
CoolingStackingPackingDispatching
Mixing

21. Snacks
Clearing outer potato
cover
Cutting of
potatoes
DryingFrying
FillingPackingDispatching

22. SWOT Analysis
Opportunity
(1) Rising demand for
innovative packing
(2) Improving supply systems
for established brands.
(3) Huge scope for some parle
products in medical shops.
Strength
(1) Low price
(2) Variety of products under the
brand
(3) Largest Distribution system
(4) Experienced Sales and
Marketing Team
(5) Deep and Effective coverage
(6) Different sizes of packets are
available.
Weakness
(1)Damage to product while
delivering to retailor.
(2)Lack of Retailor and
Distributor schemes
(3)Improper and Irregular
supply
(4)Poor Packing of family size
packets.
Threat
(1)Increase in sale of cheap
products in the market.
(2) Higher advertisement of
competitor brands.
(3) Increase in substitutes

23. Thank You
Presented by:
Nikita Bhatkar
iFEEL