This document discusses mobile and tablet video advertising from Gorillabox. It summarizes that the top 5 markets for mobile advertising by value are the UK, Germany, France, Italy and Spain. Mobile video advertising grew 8 times in 2010 with over 200 Fortune 500 companies running mobile video campaigns. Gorillabox promotes "Tap to video" advertising as a way to drive brand interaction from mobile banners and links. Their case study with Citroen in Italy generated over 200k video streams with an 81% completion rate using their tap to video platform.

1. Mobile & Tablet Video
Advertising from Gorillabox
By Gorillabox
Mobile video streaming solutions
November 2011

2. The Market

3. Mobile Advertising
Top 5 Markets by Value • UK 37%
• Germany 14%
Market Share • France 16%
• Italy 25%
UK • Spain 9%
Germany
France
Italy
UK, Germany, France,
Spain Italy & Spain are
worth $122m in 2010

4. Mobile Video Advertising
Mobile Video Advertising
Grows 8x in 2010
• In 2010 over 200 Fortune 500 brands
including Dell, Toyota and Kraft ran mobile
video campaigns,
• 8 fold increase from just 25 companies
back in 2009
• eMarketer expects the mobile video
advertising in US to grow to $206.3 million
in 2014, up from $35 million in 2010

5. Mobile Video Advertising
Why Mobile Video Advertising
Will Succeed
Because of the benefits only mobile can provide:
• ACTIVE PARTICIPATION
• The consumer focuses entirely on the video and
therefore the brand message
• CALL TO ACTION
• Using HTML5 we can create calls to action
• CUSTOMER LOCATION
• The location of the customer can be collected

6. The Challenge

7. Mobile Video Advertising Challenges
• Mobile devices all use different video
formats
• Wide range of screen sizes and codecs
for video
• Solution: single “magic” link for all devices
• Market focused on banners not content
• Growth stifled due to lack of specialist
suppliers offering a scalable, easy-to-
implement solution

8. The Opportunity

9. Mobile & Tablet Video Advertising
There are currently 1. Pre-roll
3 types of mobile 2. Mid-roll
video advertising 3. Tap to video
Gorillabox is promoting Tap to video
as an additional way to drive brand
interaction from mobile banners and
links in-app/in-site

10. Pre-roll & Mid-roll
• Pre-roll and Mid-roll is dependent on
managing content with advertising
• Suited to on-deck/on-portal services
VOD Selection Registration Pre-roll / VOD

11. Tap to Video
• Tap to Video requires no content
• Only the banner or link on the publisher’s
site/app is needed to launch the video ad
Clickable Banner Video Advert

12. Citroen Case Study

13. Case Study - Citroen
• Gorillabox manages Mobile Video
distribution for Digitouch in Italy
• Digitouch hold the account for Citroen
car campaigns on web & mobile
• The “Tap to video” campaign ran for
10 days
• Generated over 200K streams
• 81% completion rate (81% watched
all or more than the whole advert)

14. Features of the Gorillabox
Video Ad Platform

15. A Fragmented Market solved
Universal
Streaming
Link (USL)

16. Video to mobile - Multiple Formats
• All mobile devices use a wide variety of
video formats, codecs and resolutions
• Mobile-compatible video needs to encoded
into multiple formats
• All devices need to be detected to identify
what video to serve
To solve this, Gorillabox has
developed a unique technology:
Universal Streaming Links (USL) which can be
pasted into any application or mobile website

17. Reporting
• Gorillabox provides detailed success-rates
for video ad views:
Video Ad Views Daily, Weekly, Monthly reports
10
completed ad <100%
views 8 viewed
incomplete ad 6
views
incomplete
4
Users who
watched ad
2
completed
more than once 0
Week 1 2 3 4

18. Scalability
Cloud-hosted solution:
Massive Scale Redundancy
For all campaigns Your campaign
no matter how big will always work!
Reliable 5 hosting
centres
We guarantee worldwide
availability 24/7