AdsCash is a multifunctional, next-generation cryptocurrency and trading platform developed on Ethereum blockchain, using cutting edge smart contract technology. AdsCash is a decentralized peer-to- peer cryptocurrency with a primary focus on transparency , compliance and security. AdsCash will become the first stable digital currency exclusively designed and marketed towards the advertising industry to allow owners of the currency to pay for product and services with zero chargebacks and freedom from dealing traditional financial institutions.

1. AdsCash​ Coin: Ethereum Smart Contract based
Cryptocurrency for AdWorld
Version 1.1
February 01, 2017

2. 1. Abstract
AdsCash is a multifunctional, next-generation cryptocurrency and trading
platform developed on Ethereum blockchain, using cutting edge smart contract
technology. ​AdsCash is a ​decentralized ​peer-to- peer cryptocurrency with a
primary focus on transparency , compliance and security. ​AdsCash will become the
first stable digital currency exclusively designed and marketed towards the
advertising industry to allow owners of the currency to pay for product and
services with zero chargebacks and freedom from dealing traditional financial
institutions.
AdsCash coin is a Ethereum ledger based digital currency using smart
contracts shielded with strong privacy guarantees a convenient payment system
offering up-to-date, cryptographically-secure and user-friendly. Using the smart
contract features allows the parties to make lawful agreements written in the code
form executed automatically once the conditions are met. We are exploring the
blockchain method as a transparent, persistent and immutable record of all
intermediaries in a transaction. This will enable greater understanding of which
intermediaries have what data (pricing, transaction history, etc) and could increase
transparency in the digital advertising supply chain. Our aim is to make ​Adscash
coin as a substitute payment method for the online Advertising world what Bitcoin
is now for the finance world.

3. 2. Introduction
The emergence of new technologies is changing landscape both domestically
and globally for the advertising industry. New media, new ideas, new challenges,
new cultural opportunities are swirling around the industry and impacting the way
it does business.Around the world, advertisers spend $592.43 billion in 2015,
according to new figures from eMarketer, online advertising stood at an estimate at
194.6 billion U.S. dollars in 2016. This figure is forecast to constantly increase in
the coming years, reaching a total of 335 billion U.S. dollars by 2020. Webmasters
or publishers are always scratching their heads to share a slice of the advertising
market.
Image courtesy-​www.Statista.com

4. Image Courtesy-http://www.pwc.com/
Processing and receiving micro-payments remains a critical issue for content
creators these days. Traditional payment methods, such as Paypal, bank transfers,
and credit cards, are subject to ​high transaction fees. In the end, the recipient will
receive far less money than originally intended. This is where ​AdsCash coin could
play a big role in the payment system, as virtual currency payments are ​fast and
subject to a ​minimal fee.
AdsCash coin is minted on Ethereum blockchain implementing smart
contracts. Ethereum is a public decentralized blockchain platform to perform more
advanced for coding and processing smart contracts.A smart contract is a computer
programme that can automatically execute the terms of a contract of a multiparty
agreement.
Using Smart contracts ,it will help advertisers to exchange ​AdsCash coins,
assets ,shares, or anything of value in a transparent, conflict-free way, while
avoiding the services of a middleman.​AdsCash coin can be and is actively being
used to transfer value.Smart contract give the edge to both parties to write a code
which executes automatically when conditions are met.
In Advertising industry by using smart contract triggered by blockchain
transactions ,​Adscash Coins will be released only to the other party( advertising
company) when its starts delivering results to the customer or consumer.So money
will be transferred to the company when smart contract release money only if

5. conditions are fulfilled and some result is shown and payments are validated by the
network of nodes/miners and logged onto the Ethereum blockchain, just like the
Bitcoin blockchain.With a multi-signature feature, two or more parties are required
to approve a transaction before funds can be released or some other aspect of the
contract can move forward.
So the future looks bright for those who view ​AdsCash (digital currency) as
the new transmitter of value; as the way to mobilise an economy without
interference from middlemen who add no value; and without the heavy burden of
irrelevant legislation.​AdsCash can be used by merchants and users to simplify
payments , record business process and address security issues.
AdsCash has the potential to become as the advertising coin for Ad world,
what bitcoin has become is to the finance world. The goal of AdsCash is to become
replacement for online advertising payment system. AdsCash is a coin that will
help companies and organisations that deals with internet marketing, email
marketing, search engine marketing (SEM), social media marketing, many types of
display advertising (including web banner advertising), and mobile advertising. It
will be used by advertising companies,traffic providers,cryptocurrency exchanges,
common people who wants to deal with cryptocurrencies, investors and anyone
who is dealing or connected with advertising world.

6. 3. Consumer Advantages:
The major advantage of ​AdsCash coin is its large existing user-base and
community that supports it. ​AdsCash members are already trading amongst
themselves using the currency, creating a readymade economy. Furthermore, the
AdsCash Foundation’s mission is to educate the untapped audience of the Ad
business community and drive uptake of digital currency.
The following benefits will be availed by using AdsCash Cryptocurrency.
3.1 Autonomy – Customer will make the agreement with the advertiser using
smart contract; there’s no need to rely on a broker, lawyer or other intermediaries
to confirm. Incidentally, this also knocks out the danger of manipulation by a third
party, since execution is managed automatically by the network, rather than by one
or more.So paying in ​AdsCash coin with the advertising company can give you the
leverage to dictate your terms.
3.2 Secure – Using smart contracts, consumer’s money will be released to the
advertising company only when they starts delivering results ,so there is no chance
of any loss.So with AdsCash Coin, it will be a thing of past when some illegimate
organization ditch the customers by using unfair practises and methods.Secondly,
Proof of Work (POS) model reduces the risk of ‘Selfish Miner flaw’ and ‘51%
attacks’. Transactions in any ​AdsCash currency have to be approved and verified
by the peer-to-peer network. This community approval means everyone has a stake
in the currency,so it is in the community’s interest to ensure security.
3.3 Privacy - Payments with ​AdsCash coin can be made and finalised without any
personal information being tied to any transactions; and due to this enhanced
privacy of personal information,there is greater protection against identity theft.
Due to the way the ethereum blockchain works, the identity of the user is not
important. This means it is secure and kept hidden at all times unless someone
chooses to reveal it. Because all the transactions and information are highly
encrypted, even extreme computational power would require hundred of years to

7. crack it.Using smart contract consumer can authorize a withdrawal asynchronously
over the blockchain one at a time and then have the transaction finalized
automatically once enough people make their authorizations.
3.4 Trust – Customer documents are encrypted on a shared ledger for Adscash , it
is ethereum blockchain. There’s no way that someone can say they lost it.The
individuals are anonymous but the contract is the public ledger. Automated
contracts are not only faster and cheaper but also avoid the errors that come from
manually filling out heaps of forms.
3.5 Transparency ​- Using the blockchain technology, all finalised transactions are
available for everyone in the network to see,however all personal information is
hidden,i.e. you can tell when a coin was spent, but not by whom. While a public
address may be visible, personal information is not tied to it, giving it the
transparency of a public ledger whilst at the same time maintaining personal
Information security.Using smart contracts in AdsCash will make it transparent for
both parties to review terms and conditions .​Ethereum blockchain can serve as
the data layer for a fully decentralized reputation system - and
potentially ultimately a fully decentralized marketplace.
3.6 Control ​- Accounts that hold traditional currency can be requisitioned or
frozen completely by a host of authorities, often through no fault of the consumer.
Since digital currencies exist outside the traditional regulatory frameworks that
allow this to happen, it is very rare for a holder to be rendered unable to access
their coins, unless illegal activity is proven to have taken place.AdsCash is a secure
cryptocurrency for business transactions for all parties dealing with AdWorld.
3.7 Value - There are no third party transferring agents (like a bank) who want
their share. The cost of sending ​AdsCash coin is practically zero compared to the
bank transfer costs most people are used to.So dealing with fiat currency will incur
more money in terms of bank fees , transaction fee etc but with AdsCash currency
you will save these costs.

8. As every coin is accounted for in your ledger,merchants cannot charge extra
hidden fees without being noticed. They must communicate fees to the consumer
before adding charges.
4. International Trading
Using credit cards or bank accounts for international transactions can be
problematic; since they are linked to the legal tender of a specific government,
exchange rates, interest rates, and country-to-country transaction fees. This adds
levels of bureaucracy that have associated costs. Trading across currency lines
forces people to pay taxes at both ends, as well as any additional costs from using
wire transfers or services like Western Union and exchange fees. Digital currency
like ​AdsCash by passes this confusion, dismantling barriers between markets
digital currencies are not bound by the rules or status of any one government's
currency, so international transactions tend to go a lot more quickly and smoothly
when they are used. They bring competition to the remittance and payment
markets.

9. 5. Merchant Advantages:
Like any other advertising media, online advertising frequently involves both a
publisher, who integrates advertisements into its online content, and an advertiser,
who provides the advertisements to be displayed on the publisher's content.
So transactions between the parties can be done in a quick and secure
manner using Adscash cryptocurrency based on ethereum smart contract features.
Advertisers who display their ads in Google , facebook or any third party website
can do transactions using AdsCash coin in the near future especially created for the
advertising world.
Using AdsCash cryptocurrency which works on ethereum blockchain ,smart
contract will be able to monitor, check performance and enforcement of contractual
promises without human involvement. Like other types of automation, contract
automation can lower the costs of operating a business and make mistakes less
likely to happen. Another potential benefit is enabling parties to more efficiently
structure their relationships. For example, automatic verification of a contractor’s
work could allow the contractor to be paid more quickly and prevent unnecessary
delays.
5.1 Trade clearing and settlement -​Merchants trading with AdsCash ,it will bring
trade clearing and settlement very easy. Using smart contracts it will manage
approvals between parties,calculate trade settlement amount and transfer funds
automatically.
5.2 Security - ​Any of the features above apply to merchants as well as consumers.
Digital currency transactions, such as ​AdsCash coin, are ​irreversible, do not carry
personal information and are secure, therefore merchants are better protected from
potential losses that occur from fraud.Merchants are able to do business where
crime rates and fraud rates may be high and credit or debit cards may not be
accepted.
Digital currency like ​AdsCash coins makes transaction fraud harder due to
the public ledger (blockchain) and the peer network encourages cooperation
against fraudsters.Using smart contracts also add security as all terms and

10. conditions are prewritten and there is no chance that the merchant will loose any
penny.As transactions are verified quickly within 6 minutes,so it does not create
any delay in the smooth running of business.
The AdsCash uses state of the art encryption which provides unparalleled
network security. The AdsCash is powered by ethereum blockchain technology.
No brokers, no banks, no fractional reserve, near-zero fees, immediate, and secure
transactions.You can use AdsCash coin with no fees, no chargebacks and instant
transaction.
5.3 Incentivized data storage.
Imagine an online advertising campaign where people who clicked on an
advertisement would be given the virtual coins.Using smart contract small amounts
of money might be distributed without friction and company can make loyal
customers.
6. How does it work?
Ethereum is widely considered the most ambitious and complex of protocols
in the blockchain space. Currently Ethereum uses a proof of work system for
validation,This method of validation requires for ​AdsCash miners to solve the
block problem provided they meet the ​168150937.5 ​quota set by the AdsCash
Foundation. A mathematical computer-based process called ​mining generates
AdsCash coins. The mining itself is a very complex mathematical problem, which
is solved by a computer executing difficult number-crunching tasks.The difficulty
of the mining increases over time making it harder to obtain the coins. This acts as
a deflationary brake on the currency, therefore creating stability in the price.Using
a method of what’s known as weak subjectivity consensus the nodes validate the
network and are paid out a percentage of newly created AdsCash in return for
mining the currency.

11. 7. AdsCash Economy
The total number of ​AdsCash coin is finite.There are only ​168150937.5 coins
​AdsCash coins in the network that will be mined over the next ​3​ years.
This gives leverage,robustness and long-term sustainability to ​AdsCash coin as a
digital currency.This is the opposite of a conventional fiat currency which
decreases in value each time a Government prints more. ​AdsCash coin was
designed by experts using the latest technology and techniques in cryptocurrency
and blockchain. ​AdsCash coin is at the cutting edge in digital currency, designed
for use by the world’s Ad world as well as private individuals.
Adscash Foundation is a Non Profit entity for maintaining and improving the
AdsCash protocol .
Name of the Coin= ADSCASH
Symbol= ADS
Estimated Total Adscash coin= 168150937.5
AdsCash Foundation= 3 million coins premined.
Number of years in which Adscash will be mined=3 Years
Time period in which reward for mining become half= 0.25 years
Time in which new block is mined or created= 12 seconds.
Smallest unit of Coin= 2 places of decimals.
Algorithm for Hashing=​ Dagger-Hashimoto
Algorithm= Proof Of Work(PoW)

12. 8. Summary
AdsCash is another new cryptocurrency that uses Ethereum blockchain using smart
contract technologies readily use for advertising world.Users can control the terms
and condition using the smart contract to fulfill their goals.​AdsCash offers web
publishers new ways to monetise content through frictionless micropayments .They
are instantly settled and can be executed at high frequency. Imagine a couple of
payments are transferred per second by a single user. This enables completely new
ways of monetising web content and digital goods in general.It will be a win-win
situation for both consumer and merchant.

13. 9. Glossary
ASIC (Application-Specific Integrated Circuit)
An ASIC is a microchip designed for a special application, such as a particular
kind of transmission protocol or a hand-held computer.You might contrast it with
general integrated circuits, such as the microprocessor and the random access
memory chips in your PC.ASICs are used in a wide-range of applications,including
auto emission control, environmental monitoring, and personal digital
assistants(PDAs).
An ASIC can be pre-manufactured for a special application or it can be custom
manufactured (typically using components from a "building block" library of
components) for a particular customer application.
Fiat Currency
Currency that a government has declared to be legal tender, but is not backed by a
physical commodity. The value of fiat money is derived from the relationship
between supply and demand rather than the value of the material that the money is
made of. Historically, most currencies were based on physical commodities such as
gold or silver, but fiat money is based solely on faith.
GPU (Graphics Processing Unit)
A silicon chip specifically designed for the complex mathematical calculations
needed to render millions of polygons in modern computer game graphics. They
are also well suited to the cryptographic calculations needed in cryptocurrency
mining.
Block Reward
The reward given to a miner which has successfully hashed a transaction block.
Hash
A hash algorithm turns an arbitrarily-large amount of data into a fixed-length hash.
The same hash will always result from the same data, but modifying the data by

14. even one bit will completely change the hash. Like all computer data, hashes are
large numbers, and are usually written as hexadecimal.
CPU (Central Processing Unit)
The CPU is the part of a computer system that is commonly referred to as the
‘brains’ of a computer. The CPU is also known as the processor or microprocessor.
The CPU is responsible for executing a sequence of stored instructions called a
program.
Hashrate
The number of hashes that can be performed by a cryptocurrency miner in a given
period of time (usually a second)
Mining
Mining is a metaphor to describe the process where someone has a computer and
they use the hardware storage space of that computer
to support the processing power needed to maintain a digital currency ledger.
In other words, if I were to pay you a sum of ​AdsCash coin, that transaction needs
to be recorded and verified. This needs computer hardware storage space and
processing power; when someone participates and shares their computer, this is
called mining.
POW (Proof of Work)
A system that ties mining capability to computational power. Blocks must be
hashed,which is in itself an easy computational process, but an additional variable
is added to the hashing process to make it more difficult. When a block is
successfully hashed, the hashing must
have taken some time and computational effort. Thus, a hashed block is considered
proof of work.
RAM (Random Access Memory)
The main memory in a computer, smartphone or tablet. RAM is the temporary
workspace where instructions are executed and data are processed. What makes

15. RAM "random access" is its capability of reading and writing any single byte. This
"byte addressability" differs from storage devices such as hard disks and flash
memory chips, which read and write sectors containing multiple bytes. In addition,
RAM is used as a temporary space for the software, while storage is permanent
until deleted by the user.
P2P (Peer to Peer)
Decentralized interactions that happen between at least two parties in a highly
interconnected network. An alternative system to a 'hub-and-spoke' arrangement, in
which all participants in a transaction deal with each other through a single
mediation point.
POS (Proof of Stake)
An alternative to proof of work, in which your existing stake in a currency (the
amount of that currency that you hold) is used to calculate the amount of that
currency that you can mine.
Selfish Miner Flaw
The result of a miner keeping their block discoveries private to their own pool, and
cautiously revealing them to the rest of the honest miners, thus forcing the honest
miners to waste their resources on blocks that are not part of the blockchain.