The document discusses trade management in the consumer packaged goods (CPG) industry. It states that over $75 billion is spent annually in the US on trade funds, which represent 10-20% of CPG product costs and budgets. Additionally, over $10 billion in deductions occur annually in the US, however 14% of deductions are thrown away due to lack of proper trade management.

1. Trade Management
Oracle Marketing Online

2. Trade Management
Trade Promotions Consumer Campaigns
Manufacturer Wholesale Retail Store Consumer
Customer
Push Channel
Pull Channel

3. How Big is Trade Management?
Over $75 Billion in
Trade Funds are
spent in the U.S.
annually
Trade funds
represent 10-20% of
a CPG products
cost/budget
In excess of $10B
Deductions in US annually