Karen Marchetti

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I help marketers improve online and direct marketing lead generation -- through more effective Offer creation, building a stronger SELL in sales copy, and crafting more engaging Content. Blogs, Websites, and YouTube are the Content hubs. Social media and email marketing are what promote the Content hubs. Offers are what move prospects to the next Buying Stage. I work with marketers to build your digital marketing knowledge -- from entry-level marketers who need to learn digital marketing details, to digital planning for mid-level marketers, to helping more traditional marketers build digital marketing skills. We'll create and improve response-boosting websites (in WordPress and othe...

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Karen Marchetti

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Content Boosts Direct Mail Success

Marketing Math: Key Metrics to Maximize Marketing Dollars

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2013 Postal Regulations for Self-Mailers

Content Boosts Direct Mail Success