OLD DRAFT Two-sided market strategies: a complete view of platform and freemium business models

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Short overview of two-sided markets. Often referred to as "free versus paid" business models, two-sided markets power many companies based on open source, closed source, web services, telephony, gaming, and are bound to expand to new industry over the course of the century. More information at nicolaspujol.com.

Business Wirtschaft & Finanzen

Two-sided market strategies

Business Models

© Pujol Enterprises LLC, http://nicolaspujol.com

Model X: cross subsidy
One-sided model, but shares some dynamics with two-sided markets

Product A (free)
Inextricable bond
Product B (paid)
Immediate or deferred
consumption

Buyer Seller

$ Payment

© Pujol Enterprises LLC, http://nicolaspujol.com

Model 1: Platform

Time & Platform service
mind share fee P(B)

User Platform User
(A) company (B)

Free good P(A)
to user
A-B interaction

© Pujol Enterprises LLC, http://nicolaspujol.com

Model 2: Freemium
Mind share

Free good
Users (A)
Company

Conversion
rate
Premium good
(A+, or B)

Payment for
Buyers premium good

© Pujol Enterprises LLC, http://nicolaspujol.com

Freemium differentiation alternatives
FEATURE DIFFERENTIATION TIME DIFFERENTIATION

RELATED (B), Beta version
SAME BUYER Stable version (A)
trial (A)
Enthusiast
version (A)
CORE (A+)
Stable version (A+)
CORE (A)
Immediate Deferred data
RELATED (B), data release release (A)
DIFFERENT BUYER (A+)

© Pujol Enterprises LLC, http://nicolaspujol.com

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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

Social Media Marketing Trends 2024 // The Global Indie Insights

Kurio // The Social Media Age(ncy)

The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

Trends In Paid Search: Navigating The Digital Landscape In 2024

Search Engine Journal

From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

5 Public speaking tips from TED - Visualized summary

SpeakerHub

Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management

The six step guide to practical project management

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OLD DRAFT Two-sided market strategies: a complete view of platform and freemium business models

2. Model X: cross subsidy One-sided model, but shares some dynamics with two-sided markets Product A (free) Inextricable bond Product B (paid) Immediate or deferred consumption Buyer Seller $ Payment © Pujol Enterprises LLC, http://nicolaspujol.com

3. Model 1: Platform Time & Platform service mind share fee P(B) User Platform User (A) company (B) Free good P(A) to user A-B interaction © Pujol Enterprises LLC, http://nicolaspujol.com

4. Model 2: Freemium Mind share Free good Users (A) Company Conversion rate Premium good (A+, or B) Payment for Buyers premium good © Pujol Enterprises LLC, http://nicolaspujol.com

5. Freemium differentiation alternatives FEATURE DIFFERENTIATION TIME DIFFERENTIATION RELATED (B), Beta version SAME BUYER Stable version (A) trial (A) Enthusiast version (A) CORE (A+) Stable version (A+) CORE (A) Immediate Deferred data RELATED (B), data release release (A) DIFFERENT BUYER (A+) © Pujol Enterprises LLC, http://nicolaspujol.com