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MeasureCamp - E-commerce Analytics Revisited

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Nicolas Malo
Nicolas Malo

While everyone seems to focus mainly on the visit to order conversion rate for e-commerce web sites, this metric is less and less reliable with the increasing usage of multiple devices by the same customer to perform a purchase. Join this workshop to discuss which other metrics and approaches should be used to better measure the customer journey. Presentation made during MeasureCamp on September 14th, 2013 in London

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Nicolas WAYS 45/1 avenue de Flandre 59290 Wasquehal Tel : +33 3 59 36 50 35 nmalo@optimalways.com www.optimalways.com

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