Instagram for Brands

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How to Create a Picture Perfect Presence
By Nick Westergaard
Instagram for Brands
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Table of Contents
01 Introduction
02 Why Instagram Matters for Brands
05 Picture Perfect: 11 Brands Who Are Rocking Instagram
18 7 Ways Instagram Helps Brands Connect Online and Offline
20 When Brands Collide: Facebook Buys Instagram
22 Instagram Profiles on the Web
24 What’s Next for Instagram?
26 What Are You Waiting For?
BRANDDRIVENDIGITAL.COM

BRANDDRIVENDIGITAL.COM | 01
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Coming into 2012 they’d just been named the iOS
App Store’s App of the Year. What followed was an
impressive series of events including a record launch
on Google’s Android platform, a record acquisition
by social giant Facebook, and finally, hitting the
100 million user benchmark faster than both Twitter
and Facebook. Instagram also saw its highest traffic
day ever on Thanksgiving 2012 (not surprising as
many love posting food pics to the network).
Instagram gains a new user every second. In that
same second current users upload 58 new photos,
perform 575 likes, and leave 81 comments (Instagram
Press Center).
This is an unprecedented number of users flocking
to a social network and interacting with it at an
unprecedented rate. Don’t you think your customers
might be among them?
Over the past year, I’ve made no effort to hide my own
interest in Instagram — both as a digital brand strategist
and a social media user. It holds tremendous potential
for brands in terms of creating content and closeness
with their communities.
In this book, we will take a look at why Instagram matters
for brands, which brands are unleashing the network’s
potential, tips for engaging, what the Facebook acquisition
means, and what the future holds.
Let’s get started.
Nick Westergaard, Brand Driven Digital
It’s no secret that Instagram has had a big year.
introduction

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Why Instagram Matters for Brands
There’s been a lot of talk about Instagram
lately. Specifically what, if any, role the
photo-sharing app should have as
businesses build brands online. As new
networks crop up left and right from
Google+ to Pinterest to Path it’s easy to
feel like there’s just too much to keep
track of. However, I think there’s a place
for Instagram.
Instagram currently boasts over 100 million
users with over a billion photos uploaded.
Users obviously love this simple app
that lets you shoot photos from your iOS
or Android smart phone, apply filters
and some basic effects, and push these
unique photos to Facebook, Twitter, Flickr,
Foursquare, Tumblr, and Posterous.
Among these millions of users you’ll also
find several brands from various sectors
experimenting with the platform. Creating
an account for a brand on Instagram is
no different than creating a standard user
account. There aren’t designated brand
pages like Facebook and Google+ (and
soon, Twitter).
Great. We can create profiles for our brands
on any number of social networks but are
more networks always better? Sometimes
isn’t more just more?
Intimacy
Since the early days of email marketing,
I’ve always said there is a special closeness
about being in someone’s inbox. It’s a very
personal place where you interact with
family and friends and, if you opt-in, certain
brands as well. This is extremely valuable
real estate.
Beyond email, this argument of
closeness is also helpful in encouraging
brands to engage on social networks
including Instagram.
Imagine your
brand’s photos
appearing in
the Instagram
feed (like Facebook’s wall, but less noisy)
alongside their friends’ kids and what
they’re having for dinner. But what makes
Instagram photos better than just sharing
on Facebook or Twitter?
Everyone’s an Artist
There’s an artist in everyone dying to get
out. Or, the very least, a content creator.
Some have the raw talent to help this
art escape into expression. Instagram is
noteworthy as it gives novices an easy way
to make art out of little moments in life.
Imagine your brand’s photos appearing in the Instagram feed
alongside their friends’ kids and what they’re having for dinner.

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This easy-to-use creative flair is also a
key point of differentiation. As Facebook
continues its massive adoption, many
users feel that anyone can upload a plain
old Facebook photo. Instagram gives you
quick, bold strokes that make art out
of seemingly simple moments.
Brands of All Shapes
and Sizes
A quick scan shows that brands
of all shapes and sizes are
testing the waters on Instagram.
From large consumer brands
like Pepsi and Starbucks (currently the most
followed brand on Instagram) to emerging
brands like Chobani and Warby Parker.
Fashion and beauty rands with obvious
visual appeal have planted flags there as
well, such as Burberry and Aveda.
Several news outlets seem to have made
the jump to Instagram with NBC, ABC,
CNN, and NPR staking out at least one
account each. Many networks have
multiple profiles for individual programs
such as NBC, which maintains their core
NBC News account as well as a page for
the Today Show.
Instagram also shows promise for
entertainment brands. Foo Fighters keeps
fans updated from the road while Zooey
Deschanel and Sons of Anarchy creator
Kurt Sutter provide behind-the-scenes
sneak peeks of their respective shows.
Beyond traditional brands, Instagram
also allows you to create a more
intimate connection as a personal brand.
MarketingProfs’ Ann Handley’s love of
nature and family shines through from
her account while Gary Vaynerchuk’s
passion for sports is front and center.
Find a Simple Strategy
So if there’s a place for you on Instagram,
what do you do? Like engagement on
all social networks, having a plan is key.
What do you want to share here?
Consumer brands
should be cautious
about filling the
feed with boring
product shots
that followers
could just as easily
find on their web-
site. Instead, look
for ways to give
special access like New Belgium Brewing
does when they share new products and
packaging. Along those
same lines ABC News
provided a backstage
pass to events like
the GOP presidential
debates via Instagram.
Another option is
showing a different
side of your brand.
Greek yogurt
Chobani has several
photos in their
feed featuring
Consumer brands
should be cautious
about filling the
feed with boring
product shots that
followers could
just as easily find
on their website.
» Why Instagram Matters for Brands (cont.)

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presentations of charitable giving
around the holidays.
While many examples come from larger
brands, there are opportunities for
small local businesses as well. Fine
restaurants can post mouth-watering
images of tonight’s special while the
local independent bookseller can show
new arrivals and readings. Not to
mention the fact that you can geotag
posts and push updates through
to Foursquare.
In Short
There are many brand-driven opportunities
with Instagram. Is it managing another
social network in an already busy workday
for community managers? Yes, but there are
synergies with Facebook and Twitter that
you can utilize. Might Instagram be a better
fit for fashion brands and news services?
Easier perhaps, but there’s always another
side to your brand that you can express
visually. This could even lead to a deeper
connection with your followers. Is the ROI
unclear? It’s as clear as it is for other social
media channels, which incidentally can be
just as cloudy as traditional media. We’re
just used to giving traditional media a pass
when it comes to measurement.
Get started by searching Instagram for
other brands in your industry or related
industries. If you find activity, follow them
for a while and see how they are using the
platform. If no one is there yet from your
sector, maybe you could make an impact
by being the first.
To help you arrive at a strategy that makes
sense for your organization, let’s take a
look at a few brands that are already doing
great things on Instagram.
» Why Instagram Matters for Brands (cont.)

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Picture Perfect:
11 Brands Who Are Rocking Instagram
As businesses look to broaden their reach with new social networks, many are
asking, “Is there a place for my brand on Instagram?”
Many brands from a variety of industries are already sharing engaging photos
here. As a means of igniting your creative spark, let’s take a look at the 11 most
effective brands using Instagram.

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GE (@generalelectric)
If GE can make advanced manufacturing sexy,
there’s no way your product or service can’t be
equally photogenic.01

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ABC World News (@abcworldnews)
Many news organizations have hopped onto Instagram
but ABC News does a remarkable job of giving followers
behind-the-scenes access to events such as the recent
presidential primaries and debates.
02

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Starbucks (@starbucks)
In addition to shots celebrating their product they
actively promote the hashtag #starbucks for fans to
share photos as well.03

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Burberry (@burberry)
We can’t all make it to the runways of Milan,
so high-end clothier Burberry takes you to the
front row.04

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Chobani (@chobani)
This beloved Greek yogurt whips up social success
on Instagram by showing another side of their
company with photos of team members making
charitable donations.
05

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National Geographic
(@natgeophotos)
As exposing far corners of the world through rich
photography has always been a hallmark of National
Geographic’s brand DNA, Instagram is a logical
extension for this content.
06

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Warby Parker (@warbyparker)
The online glasses shop combats boring product
shots by framing up images of glasses ‘seeing’ various
seasonal tableaus.07

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Sharpie (@sharpie)
This bold and creative brand takes a different tack
by showing bold and creative things you can do with
their signature product.08

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Ben Jerry’s (@benandjerrys)
Among other things, the socially conscious ice cream
brand basks in their fun products and celebrates their
home state.09

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MediaTemple (@mediatemple)
The web-hosting service is a great example of making
an intangible business more tangible through photos
of their workplace and team.10

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Barack Obama (@barackobama)
Politicians are brands too. The Obama campaign
launched an Instagram account on the eve of the Iowa
caucuses and was instantly trending.11

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BRANDDRIVENDIGITAL.COM // 17
Are You Ready to Rock?
Are you inspired by how these brands are
using Instagram? Have you seen others
that you think are doing it better? And, more
importantly, could your brand be creating
engaging content and valuable connections
here as well?
While it should be more than obvious
how you can connect with your community
online via Instagram, let’s take a look at
how it can impact your brand offline as well.
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7 Ways Instagram Helps Brands
Connect Online Offline
One key advantage of visual storytelling
is the ability to connect your online and
offline engagement and vice versa. Beyond
social media activity, brands continue to
engage in real-life events that foster a sense
of closeness and strengthen online ties in
real life. That’s why conferences play such
a strong role in many online brands. With
Instagram, brands can take this engage-
ment a step further by sharing photos that
bring offline stories to life online.
Several brands are already using Instagram
to connect their offline and online worlds
through coverage of live events, special
Instagram-only events, and taking their
community inside their culture. Let’s take
a look at some of the strategies you can
employ to bring your brand’s real-world
stories to life online.
01. Create Exclusivity
As noted earlier, high-end clothier Burberry
(@burberry) is easily the best at this as they
hold many events that they cover heavily
via Instagram. While this fashionable brand
might seem like an easy fit for the app, there
are several ideas you can borrow such as
this photo of an invitation they mocked up.
This not only provides the community with
needed info to follow the event online, it
also makes their Instagram network feel
like they have exclusive access.
02. Build Anticipation
Events are high-profile brand touch points
that can arrive quickly and be gone before
you know it. That’s why savvy conference
marketers like the team at MarketingProfs
(@marketingprofs) builds event anticipation
through Instagram photos of the stage
being set and the badges and conference
swag at the ready. Remember your role
as your brand’s photojournalist the next
time you’re setting up an event.
03. Visualize Data
Recently Pew Research (@pewresearch)
joined Instagram and began covering
announcements on new data releases. In
addition to featuring photos from the event
they also took several key graphics and
shared them on Instagram as well. These
charts stood out on Instagram feeds heavy
with photos of kids and food. Do you have bold
data that you can turn into visual assets?
Make your Instagram network feel
like they have exclusive access.

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04. Foster Meet-Ups
Many examples start with an offline event
and take it online. However, a hybrid solution
is to create a real-life event specifically
for your online community. Eyeglasses
maker Warby Parker (@warbyparker) does
this through their photo walks in New York
where fans meet up and hit the streets,
Instagramming cool NYC photos and
sharing with a branded hashtag. These
meet-ups sold out and yielded 678 photos.
Have you ever thought to host a meet-up
of your brand’s Instagram followers?
05. Leverage Sponsorships
Most brands end up in the sponsorship
arena in some capacity. Often times a
big consideration is ROI and how you can
best ensure that your sponsorship gets
the most bang for your buck. Chobani
(@chobani) does a great job of this by
photographing their product on-site,
using the event hashtag, and geotagging
the location. Sponsorship doesn’t have
to be a passive channel with social
media. Are you doing everything you
can to engage with the events your
brand sponsors?
06. Look Inside the Process
Another role Instagram can serve is taking
your community behind the scenes of
what you do. If how you do what you do is
a key differentiator, visually documenting
these processes is critical. Dogfish Head
(@dogfishbeer) uses their Instagram feed
to take you inside their own unique and
innovative brewing process. How can you
take your community behind the scenes
of what you do?
07. Communicate Culture Space
In the digital age, we find ourselves inside
our clients’ and partners’ offices less and
less. Yet with so many innovative work-
places it’s a shame not to share this as
much. Edelman Digital has done just
that by documenting their new Social
Intelligence Command Center (or SICC) on
Instagram (follow Edelman’s David Armano
@darmano). How can you use Instagram to
share your workspace and culture?
Final Shot
As you can see, beyond taking fun photos
with funky filters, there are several business
goals and objectives your brand can realize
by embracing visual storytelling.
With potent impact for brands online
and offline, it’s not surprising that the rest
of the social web began to take notice
of Instagram ...
» 7 Ways Instagram Helps Brands ... (cont.)

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When Brands Collide:
Facebook Buys Instagram
In April 2012 it was announced that
Facebook had acquired photo-sharing app
Instagram for a cool $1 billion in cash
and stock (later downgraded a bit due to
Facebook’s IPO issues). However, many
in the digerati expressed fears about this
acquisition, wondering if the giant in Menlo
Park would eventually devour the fun little
app. Mashable even shared an article on
how to safely extract your photos from the
network before deleting your account.
When brands collide it can go a variety of
ways. While both brands issued statements
from leadership gushing about the other
as they held hands and walked off into the
sunset, I can’t help but give a few brand
collision cautions to the newlyweds.
More Like Google
Speaking of digital giants, Google is
actually a business for Facebook to look to.
In acquiring YouTube a few years back they
could have easily folded the network into
their own Google Videos platform. What
did they do? Just the opposite. Last year
they finally retired their platform and have
now fully integrated YouTube as the only
non-Google brand in their newly designed,
omni-present navigation
bar. Google understood
the power of the YouTube
brand and the considerable
equity it had with its net-
work of users.
The result? YouTube is
now the second largest
search engine in the world
after Google itself. The overall business and
market share was strengthened by keeping
these brands separate.
Less Like Twitter
Twitter, on the other hand, could give
Facebook a cautionary tale (a cautionary
“fail whale” of a tale?) on what not to
do. While they showed great wisdom in

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seamlessly acquiring Tweetie, they’ve very
clumsily gobbled up TweetDeck. Though
Tweetie was a great app, it was a brand built
on translating another brand’s experience
(Twitter) to mobile.
TweetDeck on the other hand, created a
unique experience — slicing and dicing one’s
stream — out of Twitter. This unique bit of
brand DNA has recently been steamrolled
in newer releases of the TweetDeck app.
Even their black/yellow bird icon is now
Twitter blue.
Careful When Petting the
Rabbits, Lenny
Many are simply afraid that Facebook
will put on a bib, lick its chops, and devour
the app whole, offering Instagram a fate
not unlike that of their most recent
acquisition, Gowalla, which ended up
with a pillow over its face, Chief Bromden
style. This worry stems not only from
history but from the fact that Facebook
has a bit of a trust problem in their brand
DNA. From the Gowalla brand debacle
to continuing struggles with user privacy,
Facebook does little to allay concerns that
resistance is futile.
The acquisition of Instagram really provides
Facebook with an opportunity to amend
this unstable “trust” molecule in their
brand DNA. While Facebook engenders
Big Brother comparisons through privacy
concerns, Instagram is a brand community
based on fun and visual storytelling. It’s
not the be-all-end-all behemoth of a social
network. It does one thing simply and
beautifully. This needs to be nurtured.
Who’s the Winning Brand?
In the end, Facebook’s more subtle
acquisition, beyond simply a hot app with
a thriving community, is a strong brand.
It may sound like squishy ROI but when
you are a monster brand with trust issues,
sometimes the best way to improve your
mojo is to borrow some from a brand with
a brighter story. That’s why absorbing
Instagram into their overall brand (a la
Twitter + TweetDeck) is a mistake. A better
model is growing both brands — Facebook
and Instagram — separately (like Google +
YouTube) and making the whole brand
DNA even stronger.
What’s Next?
Instagram is more than technology
and, given the price tag, I’m pretty sure
Facebook knows that. What remains to
be seen is whether they can embrace
something quirky with a loving community
or if they’ll kill their new golden goose.
Historically, part of Instagram’s simplicity
has been its mobile-only roots. With parent
company and web-giant Facebook at
the helm, pushing the platform online
seemed inevitable.
» When Brands Collide ... (cont.)

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Instagram Profiles on the Web
Beyond Thanksgiving’s record number of
Instagram posts, November 2012 saw an
exciting development from Instagram as the
network launched web-based profile pages
for users. Though many forecasted this
move after Facebook purchased Instagram,
this move left some wondering what — if
anything — it means for brands.
As Instagram continues its meteoric rise,
brands are taking notice. The network
boasts a high adoption rate among big
brands with 40% of the Interbrand 100
reporting that they have an Instagram
presence. Perhaps this unprecedented user
growth is accelerating the app’s need to
become a larger, multi-platform player like
their corporate parent.
But does this development impact your
brand? Let’s take a look at Instagram’s new
web-based profile pages and what they
mean for you.
Just the Facts
In November 2012, Instagram rolled out
web-based profile pages for all users
including brands. The profile pages offer
the same functionality as the mobile
apps with features such as like, comment,
and follow. To find a user just add his or
her Instagram username after the ‘/’ at
the end of the URL instagram.com.
Why It’s Good for Brands
Regardless of whether or not you have the
newest iPhone or Android phone with a
larger screen, it’s still hard to show off your
Instagram activity to other stakeholders
at your organization. An official web-based
version of Instagram profiles allows
brands to easily share activity with those
that might not be mobile users (official =
RIP Statigram?).
A web-based reference point for your
Instagram profile also extends the shelf life
of your photos, which are instantly pushed
down by the mobile app’s news-feed focus.
If a user is following enough people, your
content could get forgotten or, worse yet,
not seen at all. A web-based profile provides
a longer tail by making it easier to get a
snapshot (pun intended) of a user’s activity,
and even makes it possible to share on
other platforms in a very basic way as your
Instagram content now has an official URL.
For brands, an extended content shelf life
has the potential to increase engagement as
it could provide another avenue for likes and
comments. As it’s easier now for others to
share links to your content, you could also
net additional Instagram followers.
To be clear, I am tempering any talk of
increased engagement opportunities with
words like ‘potential’ and ‘could’ — this
development establishes a presence
on another screen but is far from a rich
multi-directional experience.

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Where It’s Lacking for Brands
So, a user is supposed to find a brand
on Instagram by typing stuff in after
a URL and a slash? No search feature??
No homepage with a wall?!? Nope and
nope — the homepage of Instagram.com
still pushes users to the mobile apps,
which is understandable at this stage
but one has to wonder how long this will
continue. As it stands, this approach
is pretty clumsy for discovering new
brands. If you already follow a brand
it simply provides an online reference
point for sharing.
What’s that? Sharing? Nope, they still
don’t have that on Instagram, either on
the mobile side or on the new web-based
extension. The mobile experience is so
wonderfully simple and sparse you almost
don’t miss the ability to share other users’
content. A web-based version could set
itself apart from its mobile predecessor
by experimenting with sharing. The larger
photos and displays that desktop-based
web viewing offers would be less disturbed
by the addition of this feature.
Another enhancement that a web-based
presence could allow is analytics. Currently
Instagram insights are pretty light
beyond basic engagement data such as
likes and followers.
A Warning
My warning still stands. Instagram has
grown at this fast rate largely because it’s
uncluttered and does one thing — fun,
on-the-go photo sharing — very, very well.
What feature would really help your brand
on Instagram?
» Instagram Profiles on the Web (cont.)

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What’s Next for Instagram?
After the meteoric year Instagram has had,
one can merely imagine what the future
holds. At the very least, it should be obvious
to all by now that the “little app that could”
has become a full-fledged social force.
Like their corporate parent Facebook,
they’re not without some hurdles to clear.
Some challenges have already emerged
in the public while others loom in the
background. Here’s a sneak peek at what
lies ahead and what it could mean for
your brand.
Twitter Feud Comes to a Head
I hate it when mom and dad fight! In
late 2012, Instagram CEO Kevin Systrom
alluded that the network would no longer
allow their photos to be viewed in-stream
as part of Twitter’s expanded posts feature
for photos and videos. Many dismiss
this as an outcome of Twitter-competitor
Facebook’s acquisition of Instagram.
In reality, it’s been a long time coming.
Earlier in the year, Twitter cut off Instagram’s
access to their follower graph which allowed
users to find their Twitter followers on the
photo-sharing app. Speaking of acquisition,
this may have had something to do with
the fact that Twitter also wanted to buy
Instagram. After they lost their bid, the
grapes have only gotten more sour between
the networks.
My prediction? Instagram is the one
coming from the position of power given
their growth and brand adoption. Plus, they
have been a content destination from the
beginning, whereas Twitter is struggling
to reverse engineer the idea that they
are a full-fledged platform you stay on as
opposed to a pipeline through which
content travels.
Moreover,
the threat to
brands is
nominal as
users can
still push
Instagram
content they create to Twitter. The
consequence both networks need to be
mindful of is frustrating users that enjoy
both services.
Jumping Into the Web with Both Feet
As noted previously, a full-fledged web
presence is a double-edged sword for
Instagram. On one hand, it adds value,
more actionable online reference points
in the form of links, and an enhanced
content shelf life. On the other hand, it
introduces complexities that could run
counter to the simple app’s brand DNA.
The consequence
Twitter and Instagram
need to be mindful of
is frustrating users that
enjoy both services.

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My prediction? We’ll see a slow, deliberate
build-out in the year ahead. Nothing too
big but they’ll put another foot in the water,
perhaps with a homepage in the form of an
online ‘wall’ or feed for users to check on.
Creative Commons
Among the challenges lurking in the
background — especially as Instagram
considers a more robust web presence —
are copyright issues. By and large Instagram
photos are public but the laws around
sharing them are somewhat nebulous.
Many have noted that Pinterest operates
in a dubious way when it comes to the
transference of copyright, while parent
company Facebook is almost constantly
committing user privacy snafus.
The solution? Develop a Creative Commons
license on Instagram. Yahoo’s Flickr
does this, which makes the site a favorite
of photographers and online content
creators alike.
My prediction? This would be a big move
and could pose a threat if the shift in
terms causes a privacy dust-up. Creative
Commons could be delayed under the
excuse of “if it ain’t broke …”
Paid Advertising
Monetize, monetize, monetize. As every
social site struggles with the dreaded
m-word, many see the inevitable day
when Facebook will implement in-stream
ads on Instagram. In fact, in December
2012, Facebook’s VP of Global Marketing
Solutions Carolyn Everson noted that
monetization will indeed be coming to
Instagram sometime soon.
One would hope that they are able to make
these ads seamless pieces of promoted
content as Facebook has done on their
own platform. As you scroll through your
friends’ food, dog, and kid photos, you
could encounter a photo of an athlete in
Nike-branded gear running a marathon.
The big issues this highlights are Instagram’s
lack of links out of the network and inability
to open a link even within the app. Currently,
there’s no direct mechanism for creating
and tracking active hyperlinks. Of course,
Instagram wants to keep people in their
locked-down ecosystem but this will most
certainly be a sticking point with brands
who may want engagement beyond a
simple follow.
My prediction? Look for sponsored photos/
posts on Instagram sometime in 2013.
To be clear, these are hurdles not road-
blocks. The Twitter issues are a dance
between competing giants, while copyright
issues persist across the board. The web
presence and potential paid advertising
models represent innovations that
could enhance this network even further
for brands.
At this point one question remains...

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What Are You Waiting For?
If you still have doubts on the impact Instagram can have on your brand,
let’s take a moment and think about it in a different way. Consider the following:
Fact Photos are the most engaging content on Facebook (Source: Facebook)
Fact Photos are the most shared content on Twitter (Source: Diffbot Page Classifier)
Fact The biggest content challenge marketers face is creating enough content
(Source: MarketingProfs/Content Marketing Institute)
Instead of focusing on Instagram as a
niche social network, what if we viewed it
as tool for creating the most popular form
of content for the most popular social
networks in the world? Plus, as it’s mobile-
focused, you can train your team to become
content creators on-the-go, which should
increase the volume of content you’re
producing thus impacting the most pressing
challenge marketers face when it comes
to content — creating enough of it.
Can Instagram be your content strategy?
No. Like all social media channels, it’s a
means to an end. It can, however, be a
critical component of your strategy as it
stands as both a content creation tool
that feeds other networks and a content
destination on its own.
Remember, each second a new user joins
Instagram. How many seconds have you
been reading this ebook? Don’t you think
just a few of these new users might be a
customer or community member you can
connect with and find ways to uniquely
share your brand’s story?
Again, what are you waiting for?

About the Author
Nick Westergaard is a strategist, speaker, and writer.
He is the Founder and Chief Brand Strategist at Brand
Driven Digital, where he works to help businesses
build strong brands and activate them across digital
touch points including social media. He blogs about
the intersection of branding and digital media at
BrandDrivenDigital.com. He is also the co-host of
The Work Talk Show podcast.
In addition to his agency work, he teaches social
media marketing at the University of Iowa’s Tippie
College of Business. He has been quoted in news
sources such as US News World Report, Entrepreneur
magazine, Mashable, American Express OPEN Forum,
The Des Moines Register, and The Gazette, where
he is a monthly columnist.
About Brand Driven Digital
Brand Driven Digital helps you build a better brand
online with social media and digital marketing through
our mix of strategic consulting, coaching, creative
services, live learning events such as our Social Brand
Forum, and training and workshop opportunities.
» For more online resources and information on our events
and services, please visit BrandDrivenDigital.com.
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