Presentation to the Wikimedia UK #GLAMwiki event looking at methodologies for benchmarking digital activity in the culture sector.

1. Benchmarking DIGITAL
in the culture sector
A Collections Trust presentation. GLAM-WIKI. April 2013

2. @NickPoole1
www.collectionslink.org.uk/discover/sustaining-digital
www.slideshare.net/nickpoole

3. DELOITTE WILL CHARGE YOU
£10,000 for this presentation (probably)

4. CELEBRATE SUCCESSES
IDENTIFY WEAKNESSES
WHY
Benchmarking ADVOCATE FOR FUNDING
BENCHMARK?
BRING PEOPLE WITH YOU
BE MORE STRATEGIC/HOLISTIC

5. "Would you tell me, please, which way I ought to
go from here?"
"That depends a good deal on where you want to
get to," said the Cat.
"I don’t much care where--" said Alice.
"Then it doesn’t matter which way you go," said
the Cat.
"--so long as I get SOMEWHERE," Alice added
as an explanation.
"Oh, you’re sure to do that," said the Cat, "if you

6. A DIGITALLY-LITERATE
DISEMPOWERED
WORKFORCE
BY THEIR ORGANISATION’S DIGITAL
STRATEGY
Collections Trust/SHARE Museums East Research
‘Attitudes to and Perceptions of Technology in Museums”

7. Collections Trust/SHARE Museums East Research
‘Attitudes to and Perceptions of Technology in Museums”

8. Collections Trust/SHARE Museums East Research
‘Attitudes to and Perceptions of Technology in Museums”

9. “The digital agenda and its link to access for collections is not being incorporated into
organisation wide strategies, or through the development of individual digital strategies.”
“Engagement with digital media is not written into job descriptions or project
development and it should be.”
“The lack of expertise, skills and knowledge within the workforce means that
developments in this area are often left to one or two key people who have a personal
interest.”
“There is a lack of knowledge of how to measure or evaluate impact of some aspects of
digital media, for example, not knowing how to use simple tools of evaluation i.e. Google
analytics.”
“Issues relating to copyright are a barrier to developing use with collections; a lack of
knowledge and understanding paralyses staff from developing solutions.”
“It needs to be an interwoven aspect of museum work, not an add-on. I believe
technology can help us to repurpose content, so that we might create something once,
but use it in lots of different ways.”
Collections Trust/SHARE Museums East Research
‘Attitudes to and Perceptions of Technology in Museums”

10. DIGITAL HAS TO BECOME
CORE BUSINESS
(but we’re not quite there yet)

12. USING
RANGE STATEMENTS
(because range statements are COOL)

13. Digital Strategy
0. No plan or strategy in place
1. There is a plan, but it doesn’t mention digital
2. There is a plan, which mentions digital, but not in an integral way & is not reviewed
3. There is a plan which is regularly reviewed & integrates digital
4. There is a plan which is regularly reviewed, integrates digital into core activity & is
owned by at least one senior stakeholder
5. The organisation has a strategic plan/mission in place which integrates the use of
digital technologies to support core delivery.
• The digital elements of the plan are owned and championed at a senior (Board
& management) level and supported by appropriate budgets.
• Digital technologies are embedded across all teams/departments
• Digital delivery and engagement through technology are embedded within the
organisation’s performance framework.
• The strategic plan is regularly reviewed and updated.

14. Content delivery
0. The organisation does not publish or share digital content
1. The organisation makes digital media available via its own website under T&C
2. Some media made available to 3rd parties under license (eg. apps, websites)
3. Media is licensed for re-use under CC or equivalent, organisation proactively
encourages 3rd party re-use
4. Media is made available for re-use as above via a closed channel (eg. keyed API)
5. Media is made freely available for commercial & non-commercial re-use via an open
channel (eg. well-documented open API)

16. STRATEGY
5
4
REVENUE PEOPLE
3
2
1
ENGAGEMENT 0 SYSTEMS
ANALYTICS DIGITISATION
CONTENT DELIVERY

17. STRATEGY
5
4
REVENUE PEOPLE
3
2
1
ENGAGEMENT 0 SYSTEMS
ANALYTICS DIGITISATION
CONTENT DELIVERY

18. STRATEGY
5
4
REVENUE PEOPLE
3
2
1
2012
ENGAGEMENT 0 SYSTEMS
2011
ANALYTICS DIGITISATION
CONTENT DELIVERY

19. WHAT DO WE KNOW
SO FAR?

20. • Photos are the most commonly-digitised format
• 83% of cultural heritage institutions have a digital collection
• c20% of collections have been digitised (c57% still to do)
• 50%+ collect born digital materials;
• 34% of institutions have a digitisation strategy;
• 24% have a written digital preservation strategy
• 85% use stats to monitor use of digital collections;
• 3.3% (avg) of paid staff working full time on digitisation.
http://www.enumerate.eu/fileadmin/ENUMERATE/documents/ENUMERATE-Digitisation-Survey-2012.pdf

21. THIS IS A PROCESS, GLAM DON’T
FULLY-FORMED
SPRING
INTO PUBLISHING LINKED OPEN DATA

22. IT TAKES TIME & NEEDS TO BE
NURTURED
(AND CELEBRATED ALONG THE WAY)

23. @NickPoole1
www.collectionslink.org.uk/discover/sustaining-digital
www.slideshare.net/nickpoole